Do We Need to Transcribe Interviews?

Why Do We Need to Transcribe Interviews and How to Do It With No Issues?

Transcribing interviews

 

Podcaster

Journalist

Marketing manager

In the field of marketing interviews are conducted to understand how consumers think. Especially important are the so-called in-depth interviews. This method gives detailed information about costumer’s thoughts. It is usually done with a smaller number of respondents and their perspectives on a particular idea or situation is explored. Marketing managers will get detailed responses from each costumer since the interview is done one-on-one between the costumer and the interviewer and this is a big advantage. In-depth interviews are often used to refine future research or provide context to future studies.

Movie producers

Manual transcription

Machine transcription