From podcast to YouTube:
With over 1.9 billion monthly active users, YouTube is one of the world’s most successful social platforms on the net. Everyone who posts content here has the opportunity to reach an international audience and to increase their online reach immeasurably. Is there a better way to reach more audience than by publishing interesting and engaging content on YouTube? You can turn your observations and thoughts on various subject into interesting video clips, which you can then edit and publish on YouTube, in order to share with other people and get subscriptions and views.
Have you ever thought about publishing your podcast on YouTube? Maybe this doesn’t strike you like something that makes sense, since podcasts are produced as an audio file whereas YouTube is primarily designed for video files. But maybe you didn’t know that more and more podcast creators publish their podcast episodes on YouTube. Why? We will try to explain in this article.
Reach a wider audience
The platform has over 1.9 billion monthly active users. In an average month, eight out of ten 18-49-year old’s watch videos on YouTube, while 90% of 18-24-year old’s in the US use YouTube. Users can navigate YouTube in 80 different languages (covering 95% of the online population). The platform is available in over 91 countries. According to some calculation, YouTube accounts for 10 percent of all data traffic on the Internet and 20 percent of HTTP traffic.
Few people know that the platform is one of the main channels for listening to podcasts. According to a recent poll by Today’s podcast listeners in Canada, 43% of listeners search for their podcast on YouTube. That is almost twice as many as those who search on Spotify. One of the reasons for this might be that YouTube is a bit more convenient, it does not require paid subscriptions or monthly fees, and most people are generally more familiar with YouTube. So why don’t you grab this great opportunity and launch your podcast on YouTube to reach a larger audience. You might be surprised by the results. It will not cost you anything, except your time, and a bit of patience that is needed to do some technical steps which we will describe later on.
Interaction is important
Conventional podcast platforms don’t give podcast creators much opportunities to really interact with their listeners. This is one of the main reasons why conversations often need to move to social media. YouTube is different. It allows users to talk about the content thanks to the comment section. This provides valuable feedback which will give you possible ideas to make you podcast even better and more interesting to your audience. So, why not try to interact with you audience and find a stronger connection with them? You might encounter some really interesting and creative comments, which can motivate you to publish even more content. Positive feedback is one of the most satisfying things when it comes to sharing content online: that sense that your content has reached someone and influenced them in a positive ways, and they in turn decided to give you their feedback, which you can then use to create the so-called positive feedback loop, that sense of meaning and importance, the motivating factor in all human interaction, no matter whether online or in real life.
Since YouTube is already so popular it can do wonders for your search engine optimization. All you need to take into consideration is to use the right tags and keywords. This will increase your audience by far, your content will be much more visible to various search engines. Don’t forget that when you are trying to find something on Google, very often YouTube videos will be among first page results. So, YouTube is the way to go if you want to get your podcast out there and reach as many people as your unique content deserves to reach. Do not miss out on this opportunity to cast your online net even further, and get many views, likes and subscriptions.
So, how can you create you tube videos out of podcasts?
First of all, you can’t upload an audio format to YouTube. It has to be a video file, so you need to convert your audio to video file. Luckily, there is no need for you to add a film to your podcasts. You can just add a static image which will show up to your audience while they are playing your podcast. If you want to spice it up a little, you can create audiograms. Audiograms are short audio sequences that are combined with an image in order to become a video file. They can be done with a few clicks. To do that you can use tools like Headliner or Wavve.
Of course, you can also record your podcast episode with a camera. This way you will need to put in some additional work into the podcasts. Whatever brings you more listeners is worth the time and effort, and will bring you many benefits later on, when your content becomes viral and gets shared on various social networks. If you are recording your podcast you really don’t have to invest a lot of money into the filming equipment. Maybe even your phone camera can do a satisfying job. Just make sure that the room in which you record is nice and tidy and also invest some time into finding the best angle for filming .
It often happens that listeners start listening to your content without finishing the episode. Is there something you can do here? Well, you can try to create a teaser. So, first of all you do a video recording of your podcast episode. Then you do a short video (few minutes long) with the best parts of your episode, something like a movie trailer for podcasts. If listeners get intrigued, they will click on a link which makes it possible for them to listen to the whole podcast.
Maybe finding the best parts in a podcast will take up some of your valuable time. We suggest that you make transcripts of your podcasts, because this will make your life much easier by speeding up this process. Since transcribing is also a tiresome process, you should think about outsourcing it. Gglot works fast and accurate and collaborates with a team of professional transcribers. We got your back when it comes to transcriptions, and you can expect a precise, professional transcription for an affordable price.
Now we will give you some additional advice for your YouTube podcast.
– You should add closed captions
Closed captions display the dialogue of the video footage. On top of that they also describe background noises. This is why they are important, because they open doors for hearing impaired people and give them access to your content. On top of that, this also has a huge impact on your SEO.
– Custom thumbnails for your podcast
Custom thumbnails help your podcast to look more individual and special. You can also try to imply the main theme of the podcast with the thumbnail. If it is especially attractive, it might even lurk the one or the other unexpected listener. So, what should you keep in mind? The image should have good quality with enough pixels. Human faces as a thumbnail are especially convenient if you want to build an emotional connection. Write something on the thumbnail, but keep it short and sweet. Make it personal, a meaningful statement about you and your content.
– Static images
If you decide to create a YouTube podcast as an audiogram, then you need to find compelling images for your video. Try to avoid overused images, it will work better if you choose a high-quality image that really shows what your podcast is all about. Each episode can have its own unique image or you can have one image for all episodes. In this case it should be really cool, so give it some thoughts.
– Try timestamps for a better user experience
Timestamps make it possible to link a certain part of a video. This way you can easily skip to the part that you find most interesting without bouncing back and forth too much. Viewers simply love it.
– YouTube analytics
If you want to find out more about your listeners try YouTube analytics. You can learn some info’s like what their opinions are, what they think about the show, at what point did they stop to listen. This will help you to analyze your episode and improve some aspects of it if necessary.
So, in this article we gave you some reasons why you should consider uploading your podcast episodes to YouTube, what benefits you can have by doing so, how to do it and we also gave you some additional advice on what to take into consideration when creating your podcast. We hope that your podcast will achieve great results and that you will reach more and more listeners each passing day.
For $0.09/minute (Free Plan) – you save time by using Gglot’s Transcription service to make your podcasts more engaging and accessible to a broader audience.