Instructions To Transcribe Interviews For Client Projects:
Economic specialists should have the option to rapidly transcribe interviews for customer ventures and client projects — it’s an essential aspect of the activity. The quicker you transcribe subjective information like client meetings and focus groups, the quicker you can gather significant business insights for your customers.
In-depth customer interviews, also known as qualitative meetings, permit organizations to investigate their present activities and discover areas for development. By taking a look inside the psychological framework of their customers, entrepreneurs can find what’s working, what isn’t, and what explicitly needs to change. The data extracted by these methods can help you to:
Recognize expectation and needs of customers
Ideate approaches to improve items, products and services
Get a contextual understanding of how clients utilize your product
Sharpen marketing informing and messaging
A short intro to customer interviews
Customer interviews are a common mechanism for gathering the voice of the customer (VOC). Customer interviews are usually conducted one-on-one with an individual customer or with a small number of people from the same business or family unit. They provide an opportunity to get in-depth information from a single customer.
The customer interviews are used to understand the following:
The first step in the whole process is to identify which customers to interview. Based on the market segment characteristics or dimensions, your organization should work with marketing and sales specialist in order to identify potential customers. You should keep in mind what are your current customers, what are your competitor’s customers, and what are the potential customers of both. You should use a variety of company contacts, channels and mechanisms to pursue a customer visits and interviews. If the interviews are with a business, schedule meetings with individuals in different functions that interact with the product. This would include direct users, purchase decision-makers, support, data centers, etc.
In general, there are two types of customer interviews: planned and ad-hoc. Planned interviews are scheduled ahead of time and typically longer in duration (e.g., one-half to two hours. Ad-hoc interviews are requested on the spot (e.g., in a shopping mall or store) and are shorter in duration (e.g., five to fifteen minutes)
It is important to prepare for the interview in advance. Often it is necessary to schedule planned interviews at least one to three weeks in advance, so plan adequate lead-time. Create a benefits message, e.g., key role in defining next generation product, define a product that best meets their needs. Set expectations on the amount of time required (e.g., it will take 30 minutes or 60 minutes for the interview), the purpose (e.g., we’re here to listen to your issues and needs; this is not a sales call), preparation (e.g., no preparation is required), and other considerations (e.g., no proprietary information will be asked about). Develop a script or list of questions to guide the interview and assure that the necessary information is obtained.
When conducting the interviews, one person asks the questions and one person should take notes. Consider audio or video recording the interview, but obtain permission first. A Marketing or Sales representative to the company being interviewed may play the host. During the interview, make sure to cover the script discussion areas, but allow for open-ended discussion. It may be necessary to schedule a follow-up interview to review needs that were determined, their priorities, and obtain a further competitive evaluation.
After the interview, the interview notes and any recordings will need to be summarized and distilled into a set of distinct customer needs.
A Few Tips for Effective Customer Interviews
Before conducting customer interviews, there are a few things to consider:
What number of qualitative meetings would it be a good idea for you to lead?
After this short intro, you have to consider what number of interviews would it be a good idea for you to lead? To put it plainly, it depends. What are your customer’s desires? What assets do you have? What amount of time do you have? What is your task’s scale? These are altogether fundamental considerations. You could need to talk with six individuals. It could be 12 individuals. It could be 60 individuals.
As you direct meetings, conduct interviews and investigate the data you gather, you’ll have the option to observe whether your current sample size is adequate or if more examination is required. Effective interviews and successful focus groups commonly last between 30 minutes to an hour and a half. Furthermore, the bigger your sample size, the more sound or video you’ll have to handle after the meeting.
How to transcribe interviews for client projects rapidly and without any problem
Research specialist need devices and tools to make their post-interview work processes as productive as could be expected under the circumstances. To transcribe long stretches of sound or video footage from meetings and focus groups is amazingly tedious. That time could be put to better use by working with your customers to help improve their business.
In any case, these meetings should be transcribed as fast as possible. Doing so will permit you to pick up bits of knowledge that could assist you with calibrating and adjusting your interview process. You may notice additional questions to add to your interview guide, or questions that need to modified a bit. Maybe your current group of interview subjects isn’t exactly right for your specific motivations; transcriptions of their interviews can assist you with deciding if you have to find some other different target interview subjects.
Transcribing interviews isn’t the most exciting undertaking — simply ask any individual who has ever transcribed a meeting. Finding the correct devices to both record and transcribe the audio of the interview can go far towards decreasing cerebral pains and accelerating the cycle.
Fortunately, a transcription service like Gglot has its own recording application and quick, 99% precise transcription. With a free application like the Gglot Voice Recorder, you can record meetings and focus groups directly on your phone. In addition to a great recording of the meeting, the application likewise permits you to:
In case you’re requesting transcripts for qualitative research interviews, requesting genuine verbatim transcription could be a helpful asset for you. This strategy of transcription will catch stops, bogus beginnings, words like “um” and “uh”, and chuckling. Along these lines, you’ll comprehend what your interviewees are stating, and how they’re stating it. That additional context can give your examination — and your customers — a more profound degree of comprehension of the reactions.
Translating statistical surveying interviews shouldn’t be a dull aspect of the cycle. Gglot offers a quick, precise, and affordable transcriptions, permitting scientists to zero in on investigating their information, improving their meetings, and conveying important bits of knowledge to their customers.