How to Speed Up the Editorial Workflow and Process with Transcription

Speed Up the Editorial Workflow and Process with Transcription

Content marketing is a crucial part of the strategy for most successful businesses. As per the Content Marketing Institute, 92% of advertisers agree that their businesses see content as a business resource. It is not difficult to understand why, the outcomes merit the exertion.

Characterized by Social Factor (a digital marketing agency), content marketing is the method of making and distributing significant, applicable, and consistent content. The fundamental objective of content marketing is to attract a well-defined audience with the intention of driving profitable action and more sales. Perhaps the most ideal approach to begin content creation is to utilize an expert transcription as your base. With incredible precision and quick turnaround time, your team will have the option to accelerate content creation process while making precise and profitable pieces.

With such great quantity of content marketing, it’s important that teams remain effective and organized. How would they do that? By concocting an editorial workflow process. While this procedure isn’t really the most exciting part about making content, it’s hands-down the most significant part! Without setting up a streamlined editorial process flow, your projects will get messy and it could take up to six months to a year to approve only one blog entry.

The beauty of an editorial workflow process is that it helps to avoid issues and produce content all the more effectively. Let us get familiar with this procedure and how transcriptions can help speed it up.

Define the Editorial Workflow Process

An editorial flow will turn into your go-to process for overseeing content ideas, laying out specific roles of individuals and technology, monitoring tasks, and checking on the general progress of your content piece. Obviously, this procedure can be discussed and encouraged, however having an official editorial workflow process written before improving it with transcripts is essential to its effectiveness. Without a written procedure set up, you’ll notice that the creativeness will gradually diminish along with enthusiasm for ideas and writing.

In what way can you accelerate your editorial process flow? Take a look at your procedure and distinguish all the factors that slow things down. For instance, is there a step that is taking excessively long? Is there a task that is not assigned to the right person? Set aside the effort to address any issues you see.

If you have not set up the editorial process flow yet, it is not too late. Here are some key items to include:

• Web optimization items, for example keywords, page title, title tag, meta descriptions
• Allocate writers (do you have an individual in-house or an independent author?)
• Review content for grammar and syntax errors and mistakes
• Accept content and mark the draft as final so the correct one gets published
• Include pictures, ensuring they line up with the point
• Distribute content on suitable medium

It is not sufficient to simply write down these steps. Break it down further to incorporate time frame and persons in question. For any business organizations, your editorial workflow process should also include:

• All tasks it takes to finish the piece of content (composing, SEO, pictures, editing, and so on)
• Every person responsible for each task
• Time for completion of each step/stage
• The moment when the management should step in to keep the ball rolling
• Now we should explain in detail about some of those key steps we mentioned previously.

Brainstorm Topics

Each great content piece begins with a good idea. For the most part, ideas originate from a swipe file (assortment of proven advertising ideas), another content piece previously made, or from meetings to generate new ideas. These brainstorm meetings ordinarily incorporate a whiteboard in a room with a advertising chief, sales manager, some top officials, and project leads. Vague ideas are tossed out and after a fruitful meeting, there are generally a couple of specific ideas that the editorial manager would then be able to transform into useful marketing content pieces.

No matter how the idea turns into an approved topic, the editorial manager will fill out an editorial schedule to ensure the correct assets are assigned to the project. What’s an editorial schedule? This schedule can be simply made in an Excel file and usually contains due dates, dates of publishing, content topic, buyer persona target, call-to-action, and methods of delivery. A good schedule should also include responsible parties and ought to be the one tool that is used in every editorial workflow process.

Research Content

During the research period of the editorial workflow process, the SEO expert is focused on the topic to guarantee that the correct points, citations, internal links, sources, and keywords are being utilized. At the point when this stage is finished, the accompanying data should be sent to the writer:

During the research period of the editorial workflow process, the SEO expert is focused on the topic to guarantee that the correct points, citations, internal links, sources, and keywords are being utilized. At the point when this stage is finished, the accompanying data should be sent to the writer:

Search engine optimization data including keywords, meta description, title tags, page title, and a suggested URL (if posting on a website). Devices that SEO experts will utilize are Google and Moz for keyword research, and an online character counter to ensure the meta description is somewhere in the range of 120 and 158 characters.

Suggested headlines should also be listed. A good method to verify whether the headline can spark attention is to run it through a headline analyzer.

List of articles that rank for your target keyword including different articles that the writer can use for research on the topic.

List of internal and external sites/sources that you want the author to link to.

Specific citations and other supporting documents depending on the type of content.

For instance, if the piece of content is a blog entry, a short outline would be ideal for writers. If the content piece is a social media post or infographic, a creative brief would get the job done.

Write Content

Great copies will sell. In the digital world of today, there are a lot of ideas and strategies, but by following these proven and tested tips, you can compose powerful copies that will stick out.

Remain composed and follow the editorial calendar to remain on target.

Expose yourself to quality content and your writing will improve. Regardless of whether it’s a book or blog entry, make a point to note key sentences and words that inspire you.

Ensure your content is readable by avoiding long paragraphs (keep them to around 5 sentences), use bullet points (everyone loves bullet points), add pictures to separate the content, and use headers to help break the various segments.

Make use of helpful tools such as Grammarly to eliminate grammatical errors, or Hemingway to get recommendations for easier readability, and Focus to help block distracting sites, for example – Facebook.

Edit Content

When the content is written, the next step is done by the editor. In this step of the editorial process flow, the content is examined for structure and mechanics. Moreover, the editor will give the author constructive feedback with proposals that help improve the piece. When the editor gives recommendations back to the writer, it turns into an open dialogue that involves questions and disagreements (assuming any). This stage can last anywhere from an hour up to days or even weeks. It relies on the content piece and how long it takes to make it “great”.

Design Content

In this next stage, the designer would be the lead person responsible for the completion. It’s critical to make multimedia components that enhance the article including graphics, images, and video content. It’s important that the visual element conveys the point of the topic of the content piece along with good representation of the brand. The design element should also look good on various platforms and different screen sizes. This helps ensure that your content resounds with the crowd you’re attempting to draw in.

Publish

The last stage in the editorial workflow process is publishing your piece. When every little detail is covered, your content marketing piece is fit to be distributed anyplace on your site, in an email, and on your social media channels. From that point, the editorial workflow process starts from the very beginning again with another content idea.

Chances to Use Transcripts to Improve Editorial Process Flow

Utilizing transcriptions is a great method to accelerate your whole editorial process. In fact, having a transcript close creates many opportunities at each step of the flow to help make precise, on-brand content. How precisely do transcriptions help with the editorial work process?

Brainstorm

If your group is brainstorming too quick to even consider taking notes, you can utilize the recording application on your cell phone and transcribe the sound to message. This way every individual who’s present during the gathering can remain concentrated on concocting ideas as they know they will have access to detailed notes later on. Furthermore, having a transcription helps save time. Gathering meeting notes and filling in the editorial calendar can be done quickly by copying and pasting from the transcription directly.

Having audio to text transcript can also inspire new ideas for other content pieces. In meetings to generate new ideas, numerous ideas are tossed around with just a couple of making it to the approval stage. With a transcript of the brainstorm meetings, editors can peruse it to discover ideas they liked yet didn’t use already in earlier months.

Research

Transcripts can likewise accelerate the research stage in the editorial workflow process, particularly in case you’re making a video. With the ascent of educational recordings online, giving the right credit and quotes is simpler with transcripts. Additionally, transcripts will turn into a reporter’s closest companion as it makes pulling quotes from interviews simple. Social media advertisers can likewise utilize transcripts by pulling content for social media posts, and utilizing quotes for online testimonials.

Write

We mentioned that outlines can help speed up the writing process, however transcripts can likewise help with creating outlines by pulling quotes and organizing a blog entry or official statement. Long-form content is extremely popular at the present time, and that sort of content takes a great deal of time. In case you’re stressed over a writer’s deadline and holding up the editorial workflow process, giving transcriptions can assist scholars with moving quicker through the piece.

Editing

Transcripts particularly help video editors during their period of the editorial workflow process. Included with transcripts are timestamps, which help to make video altering progressively smoothed out and quicker. For instance, an editor may need to fact check a statement from a 60 minutes long video at minute fifteen. Rather than going through the whole video to find it, they can utilize the timestamps on the transcripts.

Why Transcriptions to Your Editorial Workflow Process?

There are numerous reasons why you should transcribe audio to text, with one of them being to accelerate the editorial process so you can keep on making incredible content as quick as possible. Banding together with a respectable online transcription company is a good method to get precise transcripts in a quick time span for a great price. Gglot offers diverse transcription services that can help improve the editorial workflow process.