Momwe Mungafulumizitsire Mayendedwe a Ntchito Zolemba ndi Njira ndi Zolemba

Limbikitsani Mayendedwe a Ntchito Yolemba ndi Njira ndi Zolemba

Kutsatsa kwazinthu ndi gawo lofunikira kwambiri pamabizinesi ochita bwino kwambiri. Malinga ndi Content Marketing Institute, 92% ya otsatsa amavomereza kuti mabizinesi awo amawona zomwe zili ngati bizinesi. Sizovuta kumvetsa chifukwa chake, zotsatira zake zimayenera kuyesetsa.

Wodziwika ndi Social Factor (kampani yotsatsa digito), kutsatsa kwazinthu ndi njira yopangira ndikugawa zofunikira, zoyenera, komanso zokhazikika. Cholinga chachikulu cha kutsatsa kwazinthu ndikukopa omvera odziwika bwino ndi cholinga choyendetsa zinthu zopindulitsa komanso kugulitsa zambiri. Mwina njira yabwino kwambiri yoyambira kupanga zinthu ndikugwiritsa ntchito zolemba zamaluso ngati maziko anu. Ndi kulondola kodabwitsa komanso nthawi yosinthira mwachangu, gulu lanu lidzakhala ndi mwayi wofulumizitsa njira yopangira zinthu ndikupanga zidutswa zolondola komanso zopindulitsa.

Ndi kuchuluka kwazinthu zotsatsa, ndikofunikira kuti magulu azikhala ochita bwino komanso okonzeka. Kodi akanachita bwanji zimenezo? Pakukonza ndondomeko yoyendetsera ntchito. Ngakhale kuti njirayi si gawo losangalatsa kwambiri pakupanga zinthu, ndi gawo lofunikira kwambiri! Popanda kukhazikitsa njira yosinthira yosinthira, mapulojekiti anu azikhala osokonekera ndipo zingatenge miyezi isanu ndi umodzi mpaka chaka kuti muvomereze cholowa chimodzi chokha chabulogu.

Ubwino wa kayendetsedwe ka ntchito ndikuti umathandizira kupewa zovuta ndikupanga zomwe zili bwino. Tiyeni tiyidziwe bwino njirayi komanso momwe zolembera zingathandizire kuti izi zifulumire.

Kufotokozera Mkonzi wa Kayendetsedwe ka Ntchito

Kuyenda kwa mkonzi kudzakhala njira yanu yoyang'anira zomwe zili, kuyika magawo enaake a anthu ndi ukadaulo, ntchito zowunikira, ndikuwona momwe gawo lanu likuyendera. Mwachiwonekere, njirayi ikhoza kukambidwa ndi kulimbikitsidwa, komabe kukhala ndi ndondomeko yoyendetsera ntchito yolembedwa musanayikonze ndi zolembedwa ndikofunikira kuti izi zitheke. Popanda ndondomeko yolembedwa, mudzawona kuti luso lidzachepa pang'onopang'ono ndi chidwi cha malingaliro ndi kulemba.

Kodi mungafulumizitse bwanji mayendedwe anu akusintha? Yang'anani ndondomeko yanu ndikusiyanitsa zinthu zonse zomwe zimachepetsa zinthu. Mwachitsanzo, kodi pali sitepe lomwe likutenga nthawi yayitali kwambiri? Kodi pali ntchito yomwe siinapatsidwe munthu woyenera? Ikani pambali kuyesetsa kuthana ndi vuto lililonse lomwe mukuwona.

Ngati simunakhazikitse njira yosinthira pano, sikunachedwe. Nazi zina zofunika kuziphatikiza:

• Zinthu zokhathamiritsa pa intaneti, mwachitsanzo mawu osakira, mutu watsamba, tag yamutu, mafotokozedwe a meta
• Perekani olemba (kodi muli ndi munthu m'nyumba kapena wolemba wodziimira yekha?)
• Unikaninso zomwe zili pazolakwika za galamala ndi masintakisi ndi zolakwika
• Vomerezani zomwe zili ndikulemba zolembazo ngati zomaliza kuti zolondola zisindikizidwe
• Phatikizanipo zithunzi, kuonetsetsa kuti zikugwirizana ndi mfundoyo
• Gawani zomwe zili pa sing'anga yoyenera

Sikokwanira kungolemba masitepe awa. Gwiraninso kuti muphatikizepo nthawi ndi anthu omwe akufunsidwa. Kwa mabungwe aliwonse abizinesi, njira yanu yosinthira ntchito iyeneranso kuphatikiza:

• Ntchito zonse zomwe zimafunika kuti amalize zomwe zili (kupanga, SEO, zithunzi, kusintha, ndi zina zotero)
• Aliyense amene ali ndi udindo pa ntchito iliyonse
• Nthawi yomaliza sitepe/siteji iliyonse
• Nthawi yomwe oyang'anira akuyenera kulowererapo kuti mpirawo upitirire
• Tsopano tiyenera kufotokoza mwatsatanetsatane za ena mwa masitepe ofunikira omwe tawatchula kale.

Ganizirani Mitu

Chidutswa chilichonse chachikulu chimayamba ndi lingaliro labwino. Nthawi zambiri, malingaliro amachokera ku fayilo yosinthira (mitundu yosiyanasiyana yamalingaliro otsatsira), chinthu china chomwe chidapangidwa kale, kapena kuchokera kumisonkhano kuti apange malingaliro atsopano. Misonkhano yokambirana iyi nthawi zambiri imakhala ndi bolodi yoyera m'chipinda chokhala ndi wamkulu wotsatsa, woyang'anira malonda, akuluakulu ena apamwamba, ndi otsogolera polojekiti. Malingaliro osamveka amatayidwa ndipo pambuyo pa msonkhano wopindulitsa, nthawi zambiri pamakhala malingaliro angapo omwe woyang'anira mkonzi atha kuwasintha kukhala zidutswa zofunikira zamalonda.

Ziribe kanthu momwe lingalirolo lisinthira kukhala mutu wovomerezeka, woyang'anira mkonzi adzadzaza ndandanda yokonza kuti atsimikizire kuti katundu wolondola waperekedwa ku polojekitiyo. Kodi ndandanda yokonza ndi yotani? Dongosololi litha kupangidwa mufayilo ya Excel ndipo nthawi zambiri imakhala ndi masiku ake, masiku osindikiza, mutu wankhani, chandamale cha ogula, kuyitanidwa kuchitapo kanthu, ndi njira zotumizira. Dongosolo labwino liyeneranso kukhala ndi maphwando odalirika ndipo liyenera kukhala chida chimodzi chomwe chimagwiritsidwa ntchito polemba ntchito iliyonse .

Nkhani Zofufuza

Munthawi yofufuza ya kayendetsedwe ka ntchito, katswiri wa SEO amayang'ana kwambiri pamutuwu kuti atsimikizire kuti mfundo zolondola, mawu, maulalo amkati, magwero, ndi mawu osakira akugwiritsidwa ntchito. Pamene gawoli latha, zomwe zikutsatiridwazi ziyenera kutumizidwa kwa wolemba:

Munthawi yofufuza ya kayendetsedwe ka ntchito, katswiri wa SEO amayang'ana kwambiri pamutuwu kuti atsimikizire kuti mfundo zolondola, mawu, maulalo amkati, magwero, ndi mawu osakira akugwiritsidwa ntchito. Pamene gawoli latha, zomwe zikutsatiridwazi ziyenera kutumizidwa kwa wolemba:

Deta yokhathamiritsa injini zosaka kuphatikiza mawu osakira, kulongosola kwa meta, ma tag amutu, mutu watsamba, ndi ulalo womwe mukufuna (ngati muyika patsamba). Zipangizo zomwe akatswiri a SEO azigwiritsa ntchito ndi Google ndi Moz pofufuza mawu osakira, komanso makina owerengera anthu pa intaneti kuti awonetsetse kuti kufotokozera kwa meta kuli kwinakwake pakati pa zilembo 120 ndi 158.

Mitu yofunikira iyeneranso kundandalikidwa. Njira yabwino yotsimikizira ngati mutuwo ukhoza kuchititsa chidwi ndikuugwiritsa ntchito posanthula mutu.

Mndandanda wa zolemba zomwe zimatengera mawu omwe mukufuna kutsata kuphatikiza zolemba zosiyanasiyana zomwe wolemba angagwiritse ntchito pofufuza pamutuwo.

Mndandanda wamasamba amkati ndi akunja / magwero omwe mukufuna kuti wolemba alumikizane nawo.

Zolemba zenizeni ndi zolemba zina zothandizira kutengera mtundu wa zomwe zili.

Mwachitsanzo, ngati gawo lazomwe zili patsamba labulogu, autilaini yayifupi ingakhale yabwino kwa olemba. Ngati zomwe zili munkhaniyo ndi positi yapa social media kapena infographic, chidule chaluso chingapangitse kuti ntchitoyi ithe.

Lembani Zamkatimu

Makope abwino adzagulitsidwa. M'dziko lamakono lamakono, pali malingaliro ndi njira zambiri, koma potsatira malangizo otsimikiziridwa ndi oyesedwa, mukhoza kulemba makope amphamvu omwe angatsatire.

Khalani opangidwa ndikutsatira kalendala ya mkonzi kuti mukhalebe pa chandamale.

Dziwonetseni nokha kuzinthu zabwino ndipo zolemba zanu zidzayenda bwino. Kaya ndi buku kapena zolemba zamabulogu, yesetsani kuzindikira ziganizo zazikulu ndi mawu omwe amakulimbikitsani.

Onetsetsani kuti zomwe mwalemba ndi zowerengeka popewa ndime zazitali (zisungeni mpaka ziganizo zisanu), gwiritsani ntchito zipolopolo (aliyense amakonda zipolopolo), onjezani zithunzi kuti mulekanitse zomwe zilimo, ndikugwiritsa ntchito mitu kuti zithandizire kuswa magawo osiyanasiyana.

Gwiritsani ntchito zida zothandiza monga Grammarly kuti muthetse zolakwika za galamala, kapena Hemingway kuti mupeze malingaliro kuti awerenge mosavuta, ndi Focus kuti athandize kuletsa malo osokoneza, mwachitsanzo - Facebook.

Sinthani Zamkatimu

Pamene zomwe zalembedwa, sitepe yotsatira ikuchitika ndi mkonzi. Mu sitepe iyi ya kayendedwe ka mkonzi, zomwe zili mkati zimawunikidwa pamapangidwe ndi makina. Kuphatikiza apo, mkonzi adzapatsa wolemba ndemanga zolimbikitsa ndi malingaliro omwe amathandizira kukonza gawolo. Mkonzi akapereka malingaliro kwa wolembayo, zimasanduka zokambirana zotseguka zomwe zimaphatikizapo mafunso ndi kusagwirizana (poganiza zilizonse). Gawoli limatha kukhala paliponse kuyambira ola limodzi mpaka masiku kapena masabata. Zimadalira chidutswa chazomwe zili ndi nthawi yayitali bwanji kuti zikhale "zabwino".

Zomangamanga

Mu gawo lotsatirali, wokonza ndiye adzakhala munthu wotsogolera ntchito yomaliza. Ndikofunikira kupanga ma multimedia omwe amakulitsa nkhaniyo kuphatikiza zithunzi, zithunzi, ndi makanema. Ndikofunikira kuti chowonekacho chipereke mfundo yamutu wachidutswacho pamodzi ndi kuyimira bwino kwa mtunduwo. Chojambulacho chiyeneranso kuwoneka bwino pamapulatifomu osiyanasiyana komanso mazenera osiyanasiyana. Izi zimathandiza kuwonetsetsa kuti zomwe mwalemba zikugwirizana ndi anthu omwe mukuyesera kuti mubwere nawo.

Sindikizani

Gawo lomaliza la ndondomeko ya kayendetsedwe ka ntchito ndikusindikiza chidutswa chanu. Chilichonse chikafotokozedwa, zomwe mukutsatsa ndizoyenera kugawidwa kulikonse patsamba lanu, imelo, komanso pamayendedwe anu ochezera. Kuchokera pamenepo, ndondomeko yoyendetsera ntchito imayambanso kuyambira pachiyambi ndi lingaliro lina lokhutira.

Mwayi Wogwiritsa Ntchito Zolemba Kuti Muwongolere Mayendedwe a Zolemba

Kugwiritsa ntchito zolembedwa ndi njira yabwino kwambiri yofulumizitsira ndondomeko yanu yonse. M'malo mwake, kukhala ndi zolemba pafupi kumapanga mipata yambiri pagawo lililonse lakuyenda kuti zithandizire kulondola, zomwe zili pamtundu. Kodi zolembedwa zimathandizira bwanji pakukonza ntchito?

Ganizirani mozama

Ngati gulu lanu likukambirana mwachangu kwambiri kuti musaganize zolembera, mutha kugwiritsa ntchito pulogalamu yojambulira pa foni yanu yam'manja ndikulemba mawuwo ku uthenga. Mwanjira imeneyi munthu aliyense amene apezekapo pa msonkhanowo atha kukhalabe wokhazikika pamalingaliro ongowonjezera chifukwa akudziwa kuti apeza zolemba zatsatanetsatane pambuyo pake. Kuphatikiza apo, kukhala ndi cholembera kumathandiza kusunga nthawi. Kusonkhanitsa zolemba zamisonkhano ndikudzaza kalendala yosinthira kutha kuchitika mwachangu pokopera ndi kumata molunjika.

Kukhala ndi mawu olembedwa kungathenso kulimbikitsa malingaliro atsopano pazigawo zina. Pamisonkhano yoti apange malingaliro atsopano, malingaliro ambiri amakankhidwa mozungulira ndikungopangitsa kuti afike pagawo lovomerezeka. Ndi zolembedwa zamisonkhano yokambirana, akonzi amatha kuwerenga kuti apeze malingaliro omwe amawakonda koma sanagwiritsepo ntchito m'miyezi yapitayi.

Kafukufuku

Zolemba zimathanso kufulumizitsa gawo la kafukufuku pamayendedwe okonza, makamaka ngati mukupanga kanema. Ndi kukwera kwa zojambulira zamaphunziro pa intaneti, kupereka ngongole yoyenera ndi mawu amawu ndikosavuta ndi zolembedwa. Kuonjezera apo, zolembedwazo zidzasanduka bwenzi lapamtima la mtolankhani chifukwa zimapangitsa kuti mawu oyankhulana akhale osavuta. Otsatsa pazama media athanso kugwiritsa ntchito zolembedwa pojambula zomwe zili patsamba lapa media media, ndikugwiritsa ntchito maumboni ochitira umboni pa intaneti.

Lembani

Tidanenanso kuti ma autilaini angathandize kufulumizitsa kulemba, komabe zolembedwa zitha kuthandizanso kupanga autilaini pokoka mawu ndikukonzekera zolemba zamabulogu kapena mawu ovomerezeka. Zolemba zazitali ndizodziwika kwambiri masiku ano, ndipo zamtunduwu zimatenga nthawi yayitali. Ngati mukupanikizika ndi tsiku lomaliza la wolemba ndikusunga ndondomeko ya kachitidwe ka mkonzi, kupereka zolembedwa kungathandize akatswiri kuti asunthike mwachangu pagawolo.

Kusintha

Zolemba makamaka zimathandiza okonza makanema panthawi yawo yokonza. Kuphatikizidwa ndi zolembedwa ndi masitampu anthawi, omwe amathandizira kuti kusintha kwamakanema kukhale kosavuta komanso mwachangu. Mwachitsanzo, mkonzi angafunike kuyang'ana mawu kuchokera pavidiyo ya mphindi 60 pamphindi khumi ndi zisanu. M'malo modutsa vidiyo yonse kuti ayipeze, amatha kugwiritsa ntchito masitampu anthawi zomwe zalembedwa.

Chifukwa Chiyani Zolemba Zolemba Pamachitidwe Anu Osintha?

Pali zifukwa zambiri zomwe muyenera kulembera mawu pamawu, chimodzi mwazo ndikufulumizitsa ndondomeko yosinthira kuti mupitilize kupanga zinthu zodabwitsa mwachangu momwe mungathere. Kulumikizana limodzi ndi kampani yolemekezeka yolembera pa intaneti ndi njira yabwino yopezera zolembedwa zolondola munthawi yachangu pamtengo wabwino. Gglot imapereka ntchito zosiyanasiyana zolembera zomwe zingathandize kukonza kasamalidwe ka ntchito.