Zvemukati Usability: Maitiro Ekuvandudza SEO Zvinzvimbo Uchishandisa Odhiyo Kunyora Chinyorwa?

Unoda kuisa nzvimbo yako pane yekutanga peji reGoogle? Kana mhinduro yako iri hongu, kuda kwako kuziva kuti kupa izvo zvirimo ndechimwe chezvinhu zvakakosha zvaunofanira kubata nacho. Yemhando yepamusoro yemukati inokubatsira iwe kuvaka chiremera uye chokwadi uye ine basa rinokosha muSEO uye inogona kubatsira kuvandudza Google chinzvimbo. Chii zvakare, nekuda kweizvi, zvisinei nekuti rudzii rweSEO masisitimu aunoshandisa, kana zvirimo zvisina kurongeka uye zvakakodzera vatengi, yako saiti haizokwikwidzi paGoogle. Saka, kana iwe uchifarira musoro weSEO, chinyorwa ichi chinokupa mese ruzivo rwakakosha.

Ndeupi rudzi rwezvinyorwa zvinoonekwa sezviri nani kune webhusaiti kushandiswa?

Sezvaunonyatsoziva, kukwikwidza munyika yepamhepo kwakawedzera zvakanyanya uye kwave kutyisa. Kana iwe wakatsunga kuita kuti saiti yako ibude pachena, saka iwe unofanirwa kugadzira iyo chaiyo mhando yemukati uye kugadzirisa SEO yako. Chinonyanya kukosha pano ndechekuti Google kana chero imwe injini yekutsvaga haikwanise kuverenga kana kunzwisisa vhidhiyo kana odhiyo zvemukati. Kunyangwe mainjini ekutsvaga ari kuita nani zuva nezuva, haasati akwanisa kubata mazwi akakosha mufomati yevhidhiyo. Vanongoona zvinyorwa zviri nani. Ndicho chikonzero iwe uchifanira kutarisisa zvakanyanya pakupa zvinyorwa-zvakavakirwa zvemukati. Inovandudza kushandiswa kwewebhusaiti. Pakazere, zvinyorwa zvinofanirwa kuve zvakajeka, zvipfupi, uye zviri nyore kuverenga nekuti zvinobatsira nekuita kuti data rako riwedzere kushanda.

Maitiro ekutendeudzira zviripo zvinonzwika-vhidhiyo zvemukati kune mamwe-ane hushamwari mameseji zvinyorwa?

Kunyangwe ichokwadi chekuti makore mashoma kumashure kurira kune kunyorwa kwemavara kwainetsa uye nyowani, nhasi unogona pasina matambudziko kushandisa otomatiki otomatiki edhidhiyo masevhisi seGglot kukurumidza kushandura odhiyo kuita mameseji. Kana iwe usingazive mashandisiro eGglot kushandura ruzha/vhidhiyo kuita mameseji, isu tichakubatsira nedanho nedanho gwara rekukubatsira kuti unzwisise zvese zvirinani:

Kutanga, unofanira kushanyira nzvimbo yeGglot wopinda kana kusaina kuti upinde mudhibhodhi;

Ipapo iwe unofanirwa kusarudza iyo "Kurodha" sarudzo uye sarudza iyo vhidhiyo / ruzha rwaunoda kushandura kuva mavara;

Gglot ichatanga maitiro ekunyora, zvinotora maminetsi mashoma;

Kubva ipapo zvichienda mberi, iwe unongoda kuongorora zvirimo kuti uone kuti hapana zvikanganiso.

Ndizvozvo, wakanyatso shandura vhidhiyo yako / ruzha kuita zvinyorwa, ikozvino unogona kuishandisa zviri nyore sezvese zvaunoda.

Chii chekufunga nezvacho paunenge uchigadzira zvemukati nekuvandudza SEO yewebhusaiti yako?

Takataura nezve zvese zvakakosha maonero maererano nekushandiswa kwezviri mukati. Ikozvino iwo mukana wakanaka wekukurukura zvinhu zvaunofanira kufunga nezvazvo paunenge uchigadzira chero mhando yezvinyorwa. Pano isu tine akati wandei ekudzidza mapoinzi ekuita chinzvimbo chepamusoro paGoogle nekuvandudza SEO.

1. Keyword / keyphrase density

Chimwe chezvinhu zvemisimboti chaunofanirwa kufunga nezvacho ndeye keyword density. Ndiyo muzana yenhamba yenguva izwi rakakosha kana kutarisisa keyphrase rinoratidzwa pane peji rakakamurwa nenhamba yakakwana yemazwi pane iro peji. Saka, kana iwe uine mavara ari zana mazwi uye manomwe eaya ndiwo ako ekutarisa keyphrase, yako keyphrase density i7%. Izvi zvaizivikanwa se keyword density, asi nhasi vashandisi vanowanzo tarisa pane mutsara pachinzvimbo chezwi, saka isu tinoshandisa izwi rekuti k eyphrase density kakawanda.

Chikonzero nei keyphrase density yakakosha kuSEO imhaka yekuti Google inoedza kufananidza kutsvaga kwemushandisi kune akanakisa akakodzera mapeji ewebhu, uye kuita izvo zvinoda kunzwisisa kuti peji rako rewebhu nezvei. Ndosaka uchifanira kushandisa keyphrase yako, mutsara waungade kuisa chinzvimbo, mukopi yako. Izvi zvinowanzouya zvoga. Kana iwe uchida kumiririra, semuenzaniso "makuki echokoreti yakagadzirwa kumba" iwe unogona kushandisa mutsara uyu nguva nenguva mukati mezvinyorwa zvako.

Nekudaro, kana iwe ukadzokorora keyphrase yako kazhinji mukopi yako zvinozove zvisingafadze kuverengera vashanyi vako uye iwe unofanirwa kudzivirira izvo nguva dzese. A high keyphrase density zvakare chiratidzo kuGoogle kuti unogona kunge uchizadza mazwi akakosha mumavara ako - anozivikanwawo sekuwedzeredza-kugadzirisa. Sezvo Google ichida kuratidza mhedzisiro yakanaka kune vashandisi, zvese zvinoenderana uye kuverenga, izvi zvinogona kukanganisa zvimiro zvako uye kuderedza kuoneka kwesaiti yako.

2. Mafaira eFaira

Kunze kweizvi, kana ukasarudza kuisa mapikicha kana mavhidhiyo akarekodhwa muzvinyorwa zvako, unofanira kushandisa mafomati chaiwo, anosanganisira JPEG, GIF, kana PNG.

Saizi yefaira remufananidzo inogona kukanganisa zvisingaite nguva yekuremerwa peji saka zvakakosha kuti uigadzirise. MaJPEGs anowanzo kuve ane hushamwari hweSEO pane PNGs, kunyanya kana iwe usingade akajeka masikirwo, sezvo iwo achipa zvirinani compression mazinga. Logos uye mamwe akakwira-resolution, anogadzirwa nekombuta magirafu anogonawo kushandisa iyo vector-based SVG faira fomati (ita shuwa kuti server yako caches, minifies, uye inomesa iyo fomati zvakare). Iyo GIF fomati inofanirwa kuchengeterwa mifananidzo yakapfava isingade yakafara mavara makero (anogumira ku256 mavara). Kune mahombe uye akareba mapikicha emifananidzo, zvingave zviri nani kushandisa yechokwadi vhidhiyo fomati panzvimbo, sezvo ichibvumira vhidhiyo sitemaps uye schematics.

Chinonyanya kukosha ndeyeiyo chaiyo faira saizi (muKb) yemifananidzo pachayo: gara uchiedza kuichengeta pasi pe100Kb kana zvishoma pese pazvinogoneka. Kana saizi yakakura yefaira ichifanirwa kushandiswa pamusoro pekupeta (yegamba kana mifananidzo yemabhena semuenzaniso), zvinogona kubatsira kuchengetedza mifananidzo seinofambira mberi JPGs apo mifananidzo inogona kutanga kuratidzwa zvishoma nezvishoma sezvairi kurodha (yakasviba vhezheni yemufananidzo wakazara kutanga. inooneka uye inorodza zvishoma nezvishoma sezvo mamwe mabhayiti anotorwa pasi). Saka, tanga nekusarudza iyo yakanakisa fomati yezvaunoda uye wozosarudza akanakisa marongero kune ayo!

Kana zviri zvimiro (kureba kwemufananidzo uye hupamhi), ita shuwa kuti mifananidzo haina kupararira kupfuura inonyanya kufarirwa yakakura desktop skrini (iyo inowanzoita 2,560 pixels muhupamhi zvakanyanya, zvikasadaro mabhurawuza anozoadzika zvisina kufanira pasi) uye kuti CSS yako inogadzira mifananidzo yako. inopindura (mifananidzo inogadzirisa otomatiki kune skrini kana saizi yehwindo). Zvichienderana nezvinodiwa zvinoonekwa zvewebhusaiti yako, izvi zvinogona kureva kuchengetedza akasiyana vhezheni emufananidzo mumiyero yakasiyana-siyana kuti ungoshandisa zvine simba mufananidzo wakagadziridzwa unoenderana nechidzitiro chemushandisi (nhare, piritsi, yakawedzera kana kudzoreredza desktop hwindo, nezvimwewo).

3. Kukosha

Iwe unofanirwa kuziva kuti kana wangotumira kana kurodha zvirimo paInternet, zvinogara online kwenguva yakareba. Ndicho chikonzero iwe unofanirwa kugara uchigadzira izvo zvinoramba zvichishanda kune vateereri. Kana ukaita izvozvo, traffic yako haizombodzikire uye Google icharamba ichiwedzera webhusaiti yako masimba. Ita hurongwa hwemukati uye ongorora vateereri vako - ichakubatsira iwe nekugara uchinakidza uye yakakosha kune vatengi.

Zvemukati Relevance inoita basa rakasimba mune-peji optimization chinhu chekutsvaga injini optimization. Kuvandudza magadzirirwo emakero ezvinyorwa zvakanangwa mazwi ndechimwe chemabasa makuru echikamu ichi cheSEO. Kungogadzirisa zvirimo zvesaiti yepainternet, semuenzaniso wechikamu kana chinyorwa, zvinogona kuvandudza chinzvimbo chezwi rakakosha. Muchirevo chechinyorwa chino ndipo panoshandiswa izwi rekuti "zvakazara" zvemukati. Zvemukati zverudzi urwu zvinovhara ese maficha echinyorwa uye zvinopa vashandisi kujeka kwakawedzerwa kukosha, nekupa mhinduro dzematambudziko kana mibvunzo kuseri kwemubvunzo wavo wekutsvaga.

4. Tsvaga Vhoriyamu

Kana chinangwa chako chiri chekuwana vashanyi vakawanda uye kuwedzera yako yese webhusaiti traffic, iwe unofanirwa kunyatso tarisa zvirimo. Iwe unofanirwa kugara uchiita zvemukati pamazwi akakosha ane yakakwirira yekutsvaga vhoriyamu. Izwi rekuti "search volume" rinoreva huwandu hwehuwandu hwemibvunzo yemushandisi iyo vashandisi vanopinda muinjini yekutsvaga yeizwi rakakosha mune imwe nguva. Huwandu hwepamusoro hwekutsvaga hunoratidza huwandu hwepamusoro hwekufarira kwemushandisi mumusoro, chigadzirwa kana sevhisi. Kune akawanda maturusi anogona kushandiswa kuwana huwandu hwekutsvaga hwemazwi akakosha. Chishandiso chinonyanya kufarirwa iGoogle Keyword Planner, iyo yakatsiva yaimbova Google Keyword Tool muna 2013. Google Keyword Planner inobvumira vashandisi kuti vanenge votora vhoriyamu yekutsvaga yemashoko ega ega kana mazita ezvinyorwa. Kana chikumbiro chave chagadziriswa, mushandisi anopihwa runyoro rwemazwi akakosha uye keyword mazano kune anogona kushambadzira mapoka (zvichienderana nesarudzo yekutsvaga), iyo inewo mavhareji ekutsvaga pamwedzi. Koramu iyi inoratidza huwandu hwekutsvaga. Izvo zvakakosha zvinoenderana neavhareji yekutsvaga mukati memwedzi gumi nembiri yapfuura. Chero nzvimbo dzinoshanda uye inodiwa yekutsvaga network inotariswa. Mamwe maturusi ekutsvaga vhoriyamu yekutsvaga anosanganisira searchvolume.io, uye KWFinder.

Zvemukati zvichiri mambo

Zvemukati ndiye mambo chaiye weSEO uye kana usiri kuvandudza zvirimo nenzira kwayo unosungirwa kupfuudza traffic yakawanda. Kana ichienzaniswa nevhidhiyo kana ruzha rwemukati, zvinyorwa zvinovandudza mashandisirwo ewebhusaiti yako. Inovandudza yako-peji SEO, iyo inotora basa rakakosha kana iwe uchida chinzvimbo chepamusoro paGoogle. Kunyoreswa kweaudhiyo ndiyo nzira yakanaka yekuita kuti zvemukati SEO-hushamwari uye zvakare inovandudza webhusaiti yako kuita.

Kunze kweizvi, iwe unofanirwa kushandisa iyo chaiyo keyword density kuti uzvidzivirire kubva kune zvirango kubva kuGoogle. Pamusoro pezvo, iwe unofanirwa kuona kuti zvemukati zvinonakidza uye zvakakosha kune vatengi. Tinovimba wawana ruzivo rwakakosha kubva kuchinyorwa chino.