Ikoreshwa ryibirimo: Nigute ushobora kunoza urutonde rwa SEO ukoresheje amajwi kugirango wandike inyandiko?

Urashaka gushyira urubuga rwawe kurupapuro rwibanze rwa Google? Niba igisubizo cyawe ari yego, ukeneye kumenya ko gutanga ibikwiye ari kimwe mubintu byingenzi ugomba guhangana nabyo. Ibirimo byujuje ubuziranenge bigufasha kubaka ubutware nukuri kandi bifite uruhare rukomeye muri SEO kandi birashobora gufasha kunoza imyanya ya Google. Ikirenzeho, kubera iki, utitaye ku bwoko bwa SEO ukoresha, niba ibikubiyemo bitateguwe neza kandi bikwiriye abakiriya, urubuga rwawe ntiruzashyirwa hejuru kuri Google. Noneho, niba ushishikajwe ninsanganyamatsiko ya SEO, iyi ngingo izaguha mwese amakuru yingenzi.

Ni ubuhe bwoko bw'ibirimo bufatwa nk'uburyo bwiza bwo gukoresha urubuga?

Nkuko mubizi neza, amarushanwa kwisi ya interineti yiyongereye cyane kandi yabaye mubi rwose. Niba wiyemeje gutuma urubuga rwawe rugaragara, ugomba rero gukora ubwoko bukwiye bwibirimo no kunoza SEO. Ingingo y'ingenzi hano ni uko Google cyangwa indi moteri ishakisha idashobora gusoma cyangwa kumva amashusho cyangwa amajwi. Nubwo moteri zishakisha zigenda ziyongera umunsi kumunsi, ntibarashobora gufata ijambo ryibanze muburyo bwa videwo. Bumva gusa ibyanditswe neza. Ninimpamvu ugomba kwibanda cyane mugutanga ibikubiyemo. Itezimbere imikoreshereze yurubuga. Muri rusange, ibikubiye mu nyandiko bigomba kuba bisobanutse, bigufi, kandi byoroshye gusoma kuko bifasha mugukora amakuru yawe neza.

Nigute ushobora guhindura ibiriho amajwi-videwo kubindi bikoresho byorohereza abakoresha?

Nubwo hashize imyaka mike amajwi asubira mu nyandiko byari ikibazo kandi gishya, uyumunsi urashobora ntakibazo ukoresheje serivise zo kwandikisha amajwi byikora nka Gglot kugirango uhindure amajwi mwandiko. Niba utazi gukoresha Gglot kugirango uhindure amajwi / videwo ku nyandiko, tuzagufasha intambwe ku ntambwe igufasha kugufasha kumva neza byose:

Gutangira, ugomba gusura urubuga rwa Gglot hanyuma ukinjira cyangwa ukiyandikisha kugirango winjire mu kibaho;

Noneho ugomba guhitamo "Kuramo" hanyuma ugahitamo amashusho / amajwi ukeneye guhindura mumyandiko;

Gglot izatangira uburyo bwo kwandukura, bizatwara iminota mike;

Kuva icyo gihe imbere, ukeneye gusa gusubiramo ibirimo kugirango umenye ko nta makosa.

Nibyo, wahinduye neza amashusho / amajwi yawe mumyandiko, ubu urashobora kuyikoresha byoroshye nkibyo ukeneye byose.

Niki ugomba kuzirikana mugihe ukora ibirimo no kunoza SEO kurubuga rwawe?

Twaganiriye kubushishozi bwibanze bujyanye no gukoresha ibirimo. Noneho ni umwanya mwiza wo kuganira kubintu ugomba gusuzuma mugihe ukora ibintu byose. Hano dufite ingingo ebyiri zo kwiga kuburyo twashyira hejuru kuri Google no kuzamura SEO.

1. Ijambo ryibanze / ubucucike

Kimwe mu bintu ngenderwaho ugomba gusuzuma nijambo ryibanze. Nijanisha ryinshuro inshuro ijambo ryibanze cyangwa intumbero yibanze yerekana kurupapuro rugabanijwe numubare wuzuye wamagambo kururu rupapuro. Noneho, niba ufite inyandiko ari amagambo 100 kandi 7 muribyo nibyo wibandaho kanda, ijambo ryibanze ni 7%. Ibi byahoze bizwi nkijambo ryibanze , ariko uyumunsi abakoresha birashoboka cyane kwibanda kumvugo aho kuvuga ijambo, bityo dukoresha ijambo k eyphrase ubucucike kenshi.

Impamvu ituma ubucucike bwa keyphrase ari ngombwa kuri SEO ni ukubera ko Google igerageza guhuza ikibazo cy’ishakisha ry’umukoresha kurupapuro rwiza rukwiye, kandi kubikora rukeneye kumva icyo page yawe ivuga. Niyo mpamvu ugomba gukoresha ijambo ryibanze, interuro wifuza gutondekanya, muri kopi yawe. Ibi bikunze kuza bisanzwe. Niba wifuza gutondekanya, kurugero "urugo rwakozwe na shokora shokora" ushobora gukoresha iyi nteruro buri gihe mumyandiko yawe.

Ariko, niba usubiramo urufunguzo rwawe kenshi muri kopi yawe ntibizagushimisha gusoma kubasuye kandi ugomba kwirinda ibyo igihe cyose. Ubucucike buri hejuru cyane ni ikimenyetso kuri Google ko ushobora kuba wuzuza ijambo ryibanze mumyandiko yawe - bizwi kandi kurenza urugero. Nkuko Google ikunda kwerekana ibisubizo byiza kubakoresha, haba mubijyanye no gusoma, ibi birashobora kugira ingaruka mbi kurutonde rwawe kandi bikagabanya kugaragara kurubuga rwawe.

2. Imiterere ya dosiye

Usibye ibi, niba uhisemo gushyiramo amashusho cyangwa amashusho yafashwe mubirimo, ugomba gukoresha imiterere ikwiye, ikubiyemo JPEG, GIF, cyangwa PNG.

Ingano ya fayili yishusho irashobora guhindura cyane igihe cyo gupakira page kuburyo ari ngombwa kuyibona neza. JPEGs isanzwe ikunda SEO kuruta PNGs, cyane cyane niba udakeneye imiterere iboneye, kuko itanga urwego rwiza rwo kwikuramo. Ibirango nibindi bisobanuro bihanitse, ibishushanyo byakozwe na mudasobwa birashobora kandi gukoresha imiterere ya dosiye ya SVG ya vector (menya neza ko seriveri yawe yihishe, igabanya, kandi igahindura iyo format nayo). Imiterere ya GIF igomba kubikwa kuri animasiyo yoroshye idasaba umunzani mugari (bigarukira kumabara 256). Kumashusho manini kandi maremare ya animasiyo, birashobora kuba byiza gukoresha format ya videwo yukuri aho, kuko itanga amashusho yerekana amashusho.

Icyangombwa cyane nubunini bwa dosiye nyayo (muri Kb) yamashusho ubwayo: burigihe uharanira kuzigama munsi ya 100Kb cyangwa munsi yigihe cyose bishoboka. Niba ingano nini ya dosiye igomba gukoreshwa hejuru yububiko (kubwintwari cyangwa amashusho yerekana urugero), irashobora gufasha kubika amashusho nka JPG igenda itera imbere aho amashusho ashobora gutangira kwerekana buhoro buhoro nkuko arimo gupakirwa (verisiyo itagaragara yishusho yuzuye mbere igaragara kandi ikarishye buhoro buhoro nkuko byayindi ikururwa). Noneho, tangira uhitamo format nziza kubyo ukeneye hanyuma uhitemo igenamiterere ryiza kubyo!

Kubijyanye n'ibipimo (uburebure bw'ishusho n'ubugari), menya neza ko amashusho atagutse kuruta imyanzuro nini ya desktop ya desktop izwi cyane (ubusanzwe ni pigiseli 2,560 z'ubugari kuri benshi, bitabaye ibyo mushakisha izabipima bitari ngombwa) kandi ko CSS yawe ikora amashusho yawe yitabira (amashusho ahindura mu buryo bwikora kuri ecran cyangwa ingano yidirishya). Ukurikije ibikenewe bigaragara kurubuga rwawe, ibi birashobora gusobanura kubika verisiyo zitandukanye zishusho imwe mubipimo bitandukanye kugirango gusa ukoreshe gusa ishusho nziza cyane ukurikije ecran yumukoresha (mobile, tablet, yagutse cyangwa idirishya rya desktop, nibindi).

3. Akamaro

Ugomba kumenya ko iyo umaze kohereza cyangwa kohereza ibintu byawe kuri enterineti, bizaguma kumurongo igihe kirekire. Ninimpamvu ukeneye guhora ukora ibintu bizakomeza gukoreshwa kubakumva. Niba ukora ibyo, traffic yawe ntizigera igabanuka kandi Google izakomeza kwagura urubuga rwawe. Kora gahunda y'ibirimo kandi ukore iperereza kubakumva - bizagufasha gukomeza gushimisha kandi byingenzi kubakiriya.

Ibirimo bifitanye isano bigira uruhare rukomeye murupapuro rutezimbere ibintu byo gushakisha moteri ishakisha. Kunoza uburyo ibikubiyemo bikemura ijambo ryibanze ryibanze nimwe mumirimo yingenzi yiki gice cya SEO. Guhuza gusa ibiri kurubuga rwa interineti, kurugero rwicyiciro cyangwa ingingo, birashobora kunoza umwanya wijambo ryibanze. Ni muri urwo rwego ijambo “ibintu byose” rikoreshwa kenshi. Ibiri muri iyi miterere bikubiyemo ibintu byose byinsanganyamatsiko kandi biha abakoresha agaciro kongerewe agaciro, mugutanga ibisubizo kubibazo cyangwa ibibazo biri mubibazo byabo byo gushakisha.

4. Shakisha Umubumbe

Niba intego yawe ari ukubona abashyitsi benshi no kongera urubuga rwawe muri rusange, ugomba gusuzuma witonze ibikubiyemo. Ugomba guhora ukora ibintu kumagambo yingenzi afite amajwi menshi yo gushakisha. Ijambo "gushakisha amajwi" bivuga impuzandengo y'ibibazo by'abakoresha abakoresha binjira muri moteri ishakisha ijambo ryibanze ryihariye mugihe runaka. Umubare munini wubushakashatsi werekana urwego rwo hejuru rwabakoresha inyungu kubintu, ibicuruzwa cyangwa serivisi. Hariho ibikoresho byinshi bishobora gukoreshwa mugushakisha ingano yishakisha ryibanze. Igikoresho kizwi cyane ni Google Ijambo ryibanze rya Google, ryasimbuye icyahoze cyitwa Google Keyword Tool muri 2013. Google Keyword Planner yemerera abakoresha kugarura hafi ingano yishakisha ryijambo ryibanze cyangwa urutonde rwibanze. Icyifuzo kimaze gutunganywa, uyikoresha ahabwa urutonde rwijambo ryibanze nibitekerezo byibanze kumatsinda yamamaza (bitewe nuburyo bwo gushakisha), nayo akubiyemo ubushakashatsi buri kwezi. Iyi nkingi yerekana ingano yubushakashatsi. Indangagaciro zihuye nimpuzandengo yishakisha mumezi cumi n'abiri ashize. Ahantu hose hashobora gukoreshwa hamwe numuyoboro wishakisha wifuzwa. Ibindi bikoresho byo gushakisha amajwi arimo searchvolume.io, na KWFinder.

Ibirimo biracyari umwami

Ibirimo ni umwami nyawe wa SEO kandi niba udatezimbere ibikubiyemo neza urashobora kunyura mumodoka nyinshi. Iyo bitandukanye na videwo cyangwa amajwi, ibikubiyemo byongera imikoreshereze yurubuga rwawe. Itezimbere kurupapuro rwa SEO, rufite uruhare runini niba ukeneye gushyira hejuru kuri Google. Kwandika amajwi nuburyo bwiza bwo gukora ibikubiyemo SEO-kandi byongera kunoza urubuga rwawe.

Usibye ibi, ugomba gukoresha ijambo ryibanze ryukuri kugirango wirinde ibihano bitangwa na Google. Byongeye kandi, ugomba kwemeza ko ibikubiyemo bishimishije kandi bifite akamaro kubakiriya. Turizera ko wungutse amakuru yingirakamaro muriyi ngingo.