Would you like to rank your site on the primary page of Google? If your answer is yes, your need to know that providing the right content is one of the most important things that you should deal with. High quality content helps you build authority and validity and it has an indispensable role in SEO and can help improve Google positioning. What’s more, because of this, regardless of what kind of SEO systems you use, if your content is not well organized and suitable for customers, your site won’t rank high on Google. So, if you are interested in the topic of SEO, this article will give all of you the significant info.
What type of content is considered better for website usability?
As you well know, the competition in the online world has increased a lot and became really fierce. If you are determined to make your site stand out, then you should create the right type of content and improve your SEO. The most important point here is that Google or any other search engine is not able to read or understand video or audio content. Even though search engines are getting better day by day, they are not yet able to catch the keywords in the video format. They simply perceive text content better. That is the reason you should concentrate more on giving text-based content. It improves the usability of the website. Overall, text content should be clear, short, and easy to read because it helps with making your data increasingly efficient.
How to turn existing audio-video content to more user-friendly text content?
Despite the fact that a few years back sound to text transcription was troublesome and new, today you can without any problems utilize automatic audio transcription services like Gglot to quickly convert audio to text. If you don’t know how to utilize Gglot to turn sound/video to text, we will assist you with a step by step guide to help you understand everything better:
To begin with, you need to visit the Gglot site and log in or sign up to enter the dashboard;
Then you need to choose the “Upload’ option and pick the video/sound that you need to change over into text;
Gglot will begin the transcription procedure, it will take a couple of minutes;
From that point forward, you simply need to review the content to ensure there are no errors.
That’s it, you have effectively converted your video/sound into text, now you can easily use it as for whatever you need.
What to take into consideration while creating content and improving SEO for your website?
We talked about all the fundamental insights regarding the usability of the content. Now it’s an ideal opportunity to discuss the factors that you ought to consider while making any kind of content. Here we have a couple of learning points on how to rank higher on Google and improve SEO.
1. Keyword/keyphrase density
One of the principle things that you need to consider is the keyword density. It is the percentage of the number of times a keyword or focus keyphrase shows up on a page divided by the absolute number of words on that page. So, if you have a text that is 100 words and 7 of those are your focus keyphrase, your keyphrase density is 7%. This used to be known as keyword density, but today users are more likely to focus on a phrase instead of word, so we use the term keyphrase density more often.
The reason why keyphrase density is important for SEO is because Google tries to match a user’s search query to the best fitting web pages, and to do that it needs to understand what your web page is about. That’s why you should use your keyphrase, the phrase you’d like to rank for, in your copy. This often comes naturally. If you’d like to rank for, for instance “home-made chocolate cookies” you probably use this phrase regularly throughout your text.
However, if you repeat your keyphrase very often in your copy it will become unpleasant to read for your visitors and you should avoid that at all times. A high keyphrase density is also a signal to Google that you might be stuffing keywords in your text – also known as over-optimizing. As Google likes to show the best result to users, both in relevance and readability, this can negatively affect your rankings and reduce the visibility of your site.
2. File Formats
Aside from this, if you choose to include pictures or video recordings into your content, you should utilize the correct formats, which incorporate JPEG, GIF, or PNG.
Image file size can disproportionally affect page load time so it’s important to get it right. JPEGs are usually more SEO-friendly than PNGs, especially if you do not need transparent backgrounds, as they offer better compression levels. Logos and other high-resolution, computer-generated graphics can typically also use the vector-based SVG file format (make sure that your server caches, minifies, and compresses that format as well). The GIF format should be reserved for simple animations that don’t require wide color scales (they are limited to 256 colors). For large and lengthy animated images, it may be best to use a true video format instead, as it allows for video sitemaps and schematics.
What matters most is the actual file size (in Kb) of the images themselves: always strive to save them under 100Kb or less whenever possible. If a larger file size must be used above the fold (for hero or banner images for instance), it can help to save images as progressive JPGs where images can start progressively displaying as they are being loaded (a blurry version of the full image first appears and gradually sharpens as more bytes are downloaded). So, start by selecting the best format for your needs and then select the best settings for those!
As for dimensions (image height and width), ensure that images are not wider than the most popular largest desktop screen resolutions (which is typically 2,560 pixels in width at most, otherwise browsers will unnecessarily scale them down) and that your CSS makes your images responsive (images adjust automatically to screen or window size). Depending on the visual needs of your website, this might mean saving different versions of the same image in various dimensions to only dynamically serve the most optimized image based on the user’s screen (mobile, tablet, expanded or resized desktop window, etc.).
You need to know that once you post or upload your content on the Internet, it will stay online for a long time. That is the reason you need to consistently create content that will remain applicable to the audience. If you do that, your traffic will never decrease and Google will continue expanding your website authority. Make a content plan and investigate your audience – it will assist you with staying interesting and important for clients.
Content Relevance plays a decisive role in the on-page optimization element of search engine optimization. Improving how well content addresses targeted keywords is one of the main tasks of this part of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of a keyword. It is in this context that the term “holistic” content is often used. Content of this nature covers all aspects of a topic and gives users clear added value, by providing solutions for the problems or questions behind their search query.
4. Search Volume
If your aim is to get more visitors and increment your overall website traffic, you need to carefully consider your content. You need to consistently make content on keywords that have a higher search volume. The term “search volume” refers to the average number of user queries which users enter in a search engine for a specific keyword in a certain time frame. A high search volume indicates a high level of user interest in a topic, product or service. There are many tools that can be used to find the search volume of keywords. The most popular tool is the Google Keyword Planner, which replaced the former Google Keyword Tool in 2013. The Google Keyword Planner allows users to approximately retrieve the search volume for individual keywords or a keyword list. Once the request has been processed, the user is issued a list of keywords and keyword ideas for possible advertising groups (depending on the search option), which also contains the average searches per month. This column shows the approximate search volume. The values correspond to the average of searches over the past twelve months. Any applicable locations and the desired search network are taken into account. Other tools for finding search volume include searchvolume.io, and KWFinder.
Content is still the king
Content is the real king of SEO and if you are not improving your content appropriately you are liable to pass up a great deal of traffic. When contrasted with video or sound content, text content improves the usability of your website. It improves your on-page SEO, which assumes a significant role if you need to rank higher on Google. Audio transcription is the ideal approach to make your content SEO-friendly and it additionally improves your website engagement.
Aside from this, you should utilize the correct keyword density to protect yourself from penalties from Google. Additionally, you should ensure your content is intriguing and significant for the clients. We hope you gained some valuable info from this article.