Cov ntsiab lus siv tau: Yuav ua li cas txhim kho SEO qeb duas Siv Suab rau Cov Ntawv Sau?

Koj puas xav muab koj lub xaib rau hauv nplooj ntawv tseem ceeb ntawm Google? Yog tias koj cov lus teb yog yog, koj yuav tsum paub tias kev muab cov ntsiab lus raug yog ib qho tseem ceeb tshaj plaws uas koj yuav tsum tau nrog. Cov ntsiab lus zoo pab koj tsim txoj cai thiab siv tau thiab nws muaj lub luag haujlwm tseem ceeb hauv SEO thiab tuaj yeem pab txhim kho Google qhov chaw. Dab tsi ntxiv, vim qhov no, tsis hais seb koj siv SEO zoo li cas, yog tias koj cov ntsiab lus tsis zoo thiab tsim nyog rau cov neeg siv khoom, koj lub vev xaib yuav tsis nyob qib siab hauv Google. Yog li, yog tias koj txaus siab rau lub ntsiab lus ntawm SEO, tsab xov xwm no yuav muab cov ntaub ntawv tseem ceeb rau koj txhua tus.

Hom ntsiab lus twg yog qhov zoo dua rau kev siv lub vev xaib?

Raws li koj paub, kev sib tw hauv ntiaj teb online tau nce ntau thiab dhau los ua nruj heev. Yog tias koj txiav txim siab los ua kom koj lub xaib sawv tawm, ces koj yuav tsum tsim cov ntsiab lus zoo thiab txhim kho koj qhov SEO. Qhov tseem ceeb tshaj plaws ntawm no yog Google lossis lwm lub tshuab tshawb nrhiav tsis tuaj yeem nyeem lossis nkag siab cov ntsiab lus video lossis suab. Txawm hais tias kev tshawb fawb xyaw tau zoo dua ib hnub dhau los, lawv tseem tsis tuaj yeem ntes cov ntsiab lus tseem ceeb hauv hom video. Lawv tsuas pom cov ntsiab lus zoo dua. Qhov ntawd yog vim li cas koj yuav tsum mob siab ntxiv rau muab cov ntsiab lus raws li cov ntawv nyeem. Nws txhim kho qhov siv tau ntawm lub vev xaib. Zuag qhia tag nrho, cov ntawv nyeem yuav tsum meej, luv luv, thiab nyeem tau yooj yim vim nws pab ua kom koj cov ntaub ntawv muaj txiaj ntsig zoo.

Yuav ua li cas tig cov ntsiab lus audio-video uas twb muaj lawm rau cov ntawv nyeem ntau dua?

Txawm tias muaj tseeb hais tias ob peb xyoos rov qab suab rau cov ntawv sau tau teeb meem thiab tshiab, hnub no koj tuaj yeem tsis muaj teeb meem siv cov kev pabcuam suab tsis zoo li Gglot los hloov suab rau cov ntawv sai. Yog tias koj tsis paub yuav ua li cas siv Gglot tig suab / vis dis aus rau cov ntawv nyeem, peb yuav pab koj nrog cov lus qhia ib kauj ruam los pab koj nkag siab txhua yam zoo dua:

Txhawm rau pib, koj yuav tsum mus ntsib Gglot qhov chaw thiab nkag mus lossis sau npe nkag mus rau lub dashboard;

Tom qab ntawd koj yuav tsum xaiv qhov "Upload" kev xaiv thiab xaiv cov yees duab / suab uas koj yuav tsum tau hloov mus rau hauv cov ntawv nyeem;

Gglot yuav pib cov txheej txheem sau, nws yuav siv li ob peb feeb;

Txij ntawm no mus, koj tsuas yog yuav tsum tau tshuaj xyuas cov ntsiab lus kom ntseeg tau tias tsis muaj qhov yuam kev.

Ntawd yog nws, koj tau zoo hloov koj cov yees duab / suab rau hauv cov ntawv nyeem, tam sim no koj tuaj yeem siv tau yooj yim raws li qhov koj xav tau.

Yuav ua li cas los txiav txim siab thaum tsim cov ntsiab lus thiab txhim kho SEO rau koj lub vev xaib?

Peb tau tham txog txhua qhov kev nkag siab zoo txog kev siv tau ntawm cov ntsiab lus. Tam sim no nws yog lub sijhawm zoo los tham txog cov xwm txheej uas koj yuav tsum xav txog thaum ua txhua yam ntsiab lus. Ntawm no peb muaj ob peb lub ntsiab lus kawm txog yuav ua li cas rau qib siab dua hauv Google thiab txhim kho SEO.

1. Lo lus tseem ceeb / keyphrase ceev

Ib lub hauv paus ntsiab lus uas koj yuav tsum xav txog yog lo lus tseem ceeb ceev. Nws yog feem pua ntawm cov sij hawm ib lo lus tseem ceeb lossis cov ntsiab lus tseem ceeb tshwm sim ntawm nplooj ntawv muab faib los ntawm cov lus tseeb ntawm nplooj ntawv ntawd. Yog li, yog tias koj muaj cov ntawv nyeem uas yog 100 lo lus thiab 7 ntawm cov no yog koj cov lus tseem ceeb, koj cov lus tseem ceeb yog 7%. Qhov no siv los ua lub npe hu ua lo lus tseem ceeb , tab sis niaj hnub no cov neeg siv feem ntau yuav tsom mus rau ib kab lus es tsis txhob lo lus, yog li peb siv lo lus k eyphrase ceev ntau zaus.

Yog vim li cas vim li cas keyphrase ceev yog ib qho tseem ceeb rau SEO yog vim Google sim ua kom phim tus neeg siv cov lus nug tshawb fawb rau cov nplooj ntawv web zoo tshaj plaws, thiab ua li ntawd nws yuav tsum nkag siab tias koj lub vev xaib yog dab tsi. Tias yog vim li cas koj yuav tsum siv koj cov lus tseem ceeb, cov kab lus koj xav tau qeb rau, hauv koj daim ntawv. Qhov no feem ntau tuaj lawm. Yog tias koj xav tau qeb rau, piv txwv li "cov ncuav qab zib chocolate hauv tsev" koj yuav siv cov kab lus no tsis tu ncua thoob plaws hauv koj cov ntawv.

Txawm li cas los xij, yog tias koj rov hais dua koj cov lus tseem ceeb ntau zaus hauv koj daim ntawv nws yuav tsis txaus siab nyeem rau koj cov neeg tuaj saib thiab koj yuav tsum zam qhov ntawd txhua lub sijhawm. Ib qho keyphrase siab ceev kuj yog ib lub teeb liab rau Google tias koj yuav tau ntim cov ntsiab lus hauv koj cov ntawv nyeem - tseem hu ua over-optimizing. Raws li Google nyiam qhia qhov txiaj ntsig zoo tshaj plaws rau cov neeg siv, ob qho tib si hauv qhov tseeb thiab kev nyeem tau, qhov no tuaj yeem cuam tshuam tsis zoo rau koj cov qeb duas thiab txo qhov pom ntawm koj lub xaib.

2. Cov ntaub ntawv tawm tswv yim

Ib cag ntawm qhov no, yog tias koj xaiv suav nrog cov duab lossis yees duab kaw rau hauv koj cov ntsiab lus, koj yuav tsum siv cov qauv tsim nyog, uas suav nrog JPEG, GIF, lossis PNG.

Cov duab cov ntaub ntawv loj tuaj yeem cuam tshuam rau nplooj ntawv lub sijhawm thauj khoom yog li nws tseem ceeb kom tau txais nws txoj cai. JPEGs feem ntau yog SEO-phooj ywg ntau dua li PNGs, tshwj xeeb tshaj yog tias koj tsis xav tau cov keeb kwm yav dhau los, vim lawv muab cov qib compression zoo dua. Logos thiab lwm yam kev daws teeb meem siab, cov duab tsim hauv computer feem ntau tuaj yeem siv cov vector-based SVG cov ntaub ntawv hom (kom paub tseeb tias koj lub server caches, minifies, thiab compresses hom ntawv ib yam nkaus). GIF hom yuav tsum tau tshwj tseg rau cov animations yooj yim uas tsis tas yuav muaj cov xim dav dav (lawv txwv rau 256 xim). Rau cov duab animated loj thiab ntev, nws yuav yog qhov zoo tshaj plaws los siv cov yeeb yaj kiab tiag tiag, vim nws tso cai rau video sitemaps thiab schematics.

Qhov tseem ceeb tshaj plaws yog qhov loj ntawm cov ntaub ntawv (hauv Kb) ntawm cov duab lawv tus kheej: ib txwm siv zog txuag lawv hauv qab 100Kb lossis tsawg dua thaum twg los tau. Yog tias cov ntaub ntawv loj dua yuav tsum tau siv rau saum lub quav (rau cov yeeb yaj kiab lossis cov duab banner piv txwv), nws tuaj yeem pab khaws cov duab zoo li JPGs uas cov duab tuaj yeem pib nthuav tawm zuj zus thaum lawv tab tom thauj khoom (qhov muag tsis pom ntawm daim duab tag nrho ua ntej. tshwm thiab maj mam sharpens li ntau bytes yog downloaded). Yog li, pib los ntawm kev xaiv hom ntawv zoo tshaj plaws rau koj cov kev xav tau thiab tom qab ntawd xaiv qhov chaw zoo tshaj plaws rau cov!

Raws li qhov ntev (duab qhov siab thiab qhov dav), xyuas kom meej tias cov duab tsis dav dua qhov kev daws teeb meem loj tshaj plaws ntawm lub desktop (uas feem ntau yog 2,560 pixels hauv qhov dav ntawm feem ntau, txwv tsis pub browsers yuav tsis tas yuav ntsuas lawv) thiab koj CSS ua rau koj cov duab. teb (cov duab kho kom raug rau qhov screen lossis qhov rais loj). Nyob ntawm qhov pom kev xav tau ntawm koj lub vev xaib, qhov no yuav txhais tau tias txuag cov qauv sib txawv ntawm tib daim duab hauv ntau qhov ntev kom tsuas yog ua haujlwm zoo tshaj plaws rau cov duab zoo tshaj plaws raws li tus neeg siv lub vijtsam (mobile, ntsiav tshuaj, nthuav lossis hloov pauv lub qhov rais desktop, thiab lwm yam).

3. Qhov cuam tshuam

Koj yuav tsum paub tias thaum koj tshaj tawm lossis xa koj cov ntsiab lus hauv Is Taws Nem, nws yuav nyob online ntev. Qhov ntawd yog vim li cas koj yuav tsum tau tsim cov ntsiab lus tsis tu ncua uas yuav siv tau rau cov neeg tuaj saib. Yog tias koj ua li ntawd, koj cov tsheb yuav tsis txo qis thiab Google yuav txuas ntxiv nthuav koj lub vev xaib txoj cai. Ua ib txoj kev npaj cov ntsiab lus thiab tshawb xyuas koj cov neeg tuaj saib - nws yuav pab tau koj kom muaj kev txaus siab thiab tseem ceeb rau cov neeg siv khoom.

Cov Ntsiab Lus Tseem Ceeb ua lub luag haujlwm txiav txim siab nyob rau hauv nplooj ntawv optimization caij ntawm kev tshawb fawb cav optimization. Txhim kho cov ntsiab lus zoo npaum li cas cov ntsiab lus tseem ceeb yog ib qho ntawm cov haujlwm tseem ceeb ntawm qhov no ntawm SEO. Tsuas yog hloov cov ntsiab lus ntawm lub vev xaib hauv internet, piv txwv li rau ib pawg lossis kab lus, tuaj yeem txhim kho txoj haujlwm ntawm lo lus tseem ceeb. Nws yog nyob rau hauv cov ntsiab lus no uas lo lus "holistic" cov ntsiab lus feem ntau siv. Cov ntsiab lus ntawm qhov xwm txheej no suav nrog txhua yam ntawm lub ncauj lus thiab muab cov neeg siv paub meej ntxiv tus nqi, los ntawm kev muab cov kev daws teeb meem rau cov teeb meem lossis cov lus nug tom qab lawv cov lus nug.

4. Nrhiav ntim

Yog tias koj lub hom phiaj yog kom tau txais ntau tus neeg tuaj saib thiab nce koj lub vev xaib tag nrho, koj yuav tsum ua tib zoo xav txog koj cov ntsiab lus. Koj yuav tsum tau ua cov ntsiab lus ntawm cov ntsiab lus tseem ceeb uas muaj ntau dua kev tshawb nrhiav. Lo lus "nrhiav ntim" yog hais txog qhov nruab nrab ntawm cov neeg siv cov lus nug uas cov neeg siv nkag mus rau hauv lub tshuab tshawb nrhiav rau cov ntsiab lus tshwj xeeb hauv qee lub sijhawm. Ib qho kev tshawb nrhiav siab qhia tau hais tias muaj kev txaus siab rau cov neeg siv khoom siab hauv cov ncauj lus, khoom lossis kev pabcuam. Muaj ntau ntau yam cuab yeej uas yuav siv tau los nrhiav qhov ntim ntawm cov lus tseem ceeb. Cov cuab yeej nrov tshaj plaws yog Google Keyword Planner, uas hloov lub qub Google Keyword Tool nyob rau hauv 2013. Google Keyword Planner tso cai rau cov neeg siv kwv yees li retrieve lub ntim nrhiav rau ib tug neeg lo lus tseem ceeb los yog ib daim ntawv teev cov ntsiab lus tseem ceeb. Thaum qhov kev thov tau ua tiav lawm, tus neeg siv tau tshaj tawm cov npe ntawm cov lus tseem ceeb thiab cov tswv yim lo lus tseem ceeb rau cov pab pawg tshaj tawm (nyob ntawm qhov kev xaiv tshawb nrhiav), uas kuj muaj cov kev tshawb fawb nruab nrab hauv ib hlis. Kab lus no qhia txog kwv yees qhov kev tshawb nrhiav. Cov txiaj ntsig sib raug rau qhov nruab nrab ntawm kev tshawb nrhiav hauv kaum ob lub hlis dhau los. Txhua qhov chaw siv tau thiab qhov xav tau kev tshawb nrhiav network raug coj mus rau hauv tus account. Lwm cov cuab yeej rau kev tshawb nrhiav ntim suav nrog searchvolume.io, thiab KWFinder.

Cov ntsiab lus tseem yog huab tais

Cov ntsiab lus yog tus huab tais tiag tiag ntawm SEO thiab yog tias koj tsis txhim kho koj cov ntsiab lus kom tsim nyog koj yuav tsum tau ua kom dhau ntau yam ntawm kev khiav tsheb. Thaum sib piv nrog cov ntsiab lus video lossis suab, cov ntsiab lus ntawv txhim kho kev siv tau ntawm koj lub vev xaib. Nws txhim kho koj cov nplooj ntawv SEO, uas yog lub luag haujlwm tseem ceeb yog tias koj xav tau qib siab dua hauv Google. Suab transcription yog txoj hauv kev zoo tshaj plaws los ua kom koj cov ntsiab lus SEO-phooj ywg thiab nws tseem txhim kho koj lub vev xaib kev koom tes.

Ib cag ntawm qhov no, koj yuav tsum siv lo lus tseem ceeb ceev kom tiv thaiv koj tus kheej los ntawm kev nplua los ntawm Google. Tsis tas li ntawd, koj yuav tsum xyuas kom meej tias koj cov ntsiab lus tseem ceeb thiab tseem ceeb rau cov neeg siv khoom. Peb cia siab tias koj tau txais qee cov ntaub ntawv tseem ceeb los ntawm kab lus no.