Why you should transcribe audio files to text files?
Grow your audience by transcribing your audio content
If you are a content creator, you probably already know all the steps that need to be taken to accomplish your business goals. During that process, you need to find ways how to get more things done with minimum effort. We can help you with that by offering you our transcription services. Transcriptions are written documents of a speech or audio record. You can, for example, transcribe interviews, webinars, meetings etc. In this article, we will try to show you why transcriptions are important and how you can benefit from them.
Are audio records enough?
- Transcription makes your content more accessible
2. Transcription improves your SEO
Transcripts are very helpful for content creators in terms of SEO (search engine optimization). What does that mean? It means that if you want to make your podcast more visible and easier to find on Google and increase the quantity of website traffic, transcribing your audio content will help you. The fact is that Google can’t recognize audio recordings which don’t have any transcripts. So, if you want to make sure that your audio file is easier to find among the vast amount of content on the internet, you would benefit from a transcription, because it lets Google know exactly what content the audio recording contains. People who search for terms you mention in your audio record will be able to find your audio file via Google. Conclusion: If you are serious about spreading the content you create; you should take transcriptions into consideration. They will make your audio content easily searchable.
- If you decide to transcribe interviews with your costumers (no matter what your business is about), you could use the best quotes to write an email campaign and send the emails to other costumers.
4. Transcription could mean more shares on social media
If you transcribe your audio content more people will find it, and consequently, more people will share this content on their social media profiles. You need to know, that people will most likely not take the time to manually transcribe what you said in your podcast. Even if they do that, there is a possibility that they will not transcribe the quote exactly as you said it, which sometimes might cause problems. On the other hand, if you offer a transcription to your audio content, all your fans will have to do in order to quote you (if they got inspired) is copy and paste, and voila – they are already sharing your content on their social media (Tweeter, Instagram, Facebook). Your words will spread among their followers and most likely you will become more influential. So, transcribe your audio files and make life easier for your fans if they want to share your insights with their followers.
5. Listen or read – give your audience a choice
You need to listen to your audience’s needs and make your content available in different forms. They want to be able to decide how they want to consume your content. How do they feel today? Do they want to be viewers, listeners or readers? If you are offering them more options, you make sure that your content stays relevant and convenient and your audience satisfied. They need to have the freedom of choice to consume the content whenever and however it suits them, either by listening to your podcast while driving to work, reading the transcribed podcast at their desk while taking a pause from work or watching, listening and reading the content you created in front of their computer at home. It should be only up to them.
That is all fine and good, but how much does a transcription cost?
- You can hire a professional human transcriber. That process takes longer than automatic transcription services, but it is far more accurate. It will cost you $1.25 per minute.
We can conclude that transcribing your audio files offers a lot of benefits. When you already invest your time to create high quality content, why not make the most out of it. When it comes to transcriptions, we got your back! Just let us know what you need and we are here to help.