Great marketing tools for efficiency
Successful marketing means better results for the company. Still, the budget for marketing is often very tight for whatever reason and modern marketing specialist are expected to have an open mind and come to smart solutions on how to promote a business in a satisfying way, without spending too much money. Also, it is important to say that no matter how good your marketing plan seems to be, without the right marketing tools, chances are it isn’t going to live up to its potential. Thankfully, in marketing, there are always new tools and trends to discover and incorporate into your strategy. Today, we would like to show you a few valuable tips and tricks on how you can save time as well as money with some interesting tools. This might even help you to build a thriving business and attract loyal customers to your brand. So, stay tuned and try them out if they make sense to you!
You got a recording of a presentation, an interview or similar and you don’t really have the time to write down notes or to listen to the whole tape. Have you tried outsourcing? Our suggestion is Gglot, a great transcription service provider who will save your valuable time and deliver accurate transcriptions. Transcriptionists working for Gglot are professionals who deliver transcriptions in a short period of time. Gglot also has an automated transcription option, which allows you to get a draft version of the transcription of your recordings in matter of minutes. This option is less accurate but much faster. On top of that, the website is very user friendly. All you need to do is to upload your video or audio files. Before Gglot delivers you the transcription, you will have the option to edit the document, if needed. Try it out and see for yourself how much time and effort you can save with the handy Gglot. Also, if you are a Podcaster or a YouTuber, why don’t you add transcriptions to your episodes. This will enable you to reach new markets. The thing is, many people sometimes don’t have the possibility to listen to you podcast or to watch your YouTube channel even though they would like to know what you have to say. Maybe they are commuting with public transport and they forgot their headphones, maybe they aren’t native English speakers and it is hard for them to follow what you are saying, maybe they want to read something while they are waiting in line, or maybe they’re even deaf. If you offer your content in a different format, you will reach out to new audiences, who will maybe like what they read and recommend you further to their friends. Gglot can help you converting your episodes to text. Try Gglot and expand your fanbase.
So, now we mention people who prefer to read a podcast or a YouTube video, but off course there are often reverse scenarios, when people don’t feel like reading and they would prefer to listen to the content. Maybe it is time for you to try ChromeVox, the screen reader! It is a great Chrome extension which reads a text for you: basically, it turns text into voice. All you need to do is to highlight the text you would like to hear and ChromeVox does the rest. Even though it was first created to be an accessibility software, i.e. to enable visually impaired users to surf the web, it can alternately also be used by anyone who doesn’t feel like reading. For example, when you are driving, you sometimes still want to enjoy an interesting article. Or you have been sitting and reading in front of the computer from eight to five and the last thing you need is to read something on your smartphone on your way home from work. If you want to rest your eyes, and still enjoy your content, there is a way.
If your company doesn’t have a designer, it is time for you to try Canva. It is a tool that helps companies or individuals to create designs. You can use Canva for free or try out the paid options for more features. The designs that are created with Canva look professional and appealing. Create slides for your presentations, images, social share designs and much more. Choose among thousands of free templates.
Voice Typing by Google Docs
It is late in the evening, you are tired and don’t feel like working anymore, but there is still this article waiting for you to finish it. If only there would be someone who could help you with that. Well, have you already tried out Google Docs Voice Typing? Because this wonderful tool could help you out a lot. Of course, it can’t form out ideas for the article, but it can for sure help you with the typing. All you need to do is to speak the text that you want to have written down into the microphone and Voice Typing will do all the typing for you, just like a secretary from the 50s. It is a really user-friendly tool, but make sure that you speak clearly in a normal volume and at a normal pace so the Google Docs doesn’t find it hard to understand what you’re saying. After the typing start, you also have the option to edit and format your document. There is a list of commands you can use, phrases like “Select paragraph” or “Go to the end of the line”.
You need to find B2B contacts and you are not getting far. Maybe you are contacting bloggers or YouTubers, but you don’t get the responses you expected? Have you ever written to someone via LinkedIn without hearing back from them? If this happens to you and you find it frustrating, you need to try out Lusha. It is a marketing browser extension which can help you to find your future customers and get their contact details. After you installed Lusha you will be able to find mobile numbers or email addresses of hard-to-get prospects. All you need to do is to find the person on LinkedIn, click show and there you go. Lush also offers you the choice between the free and the paid option.
Quora is a wonderful source of information, a site where people ask and answer questions, but it can also be very powerful platform which enables you to reach your brand’s and industries audience. It is a great tool for market researchers to conduct their research and the find out what their customers are thinking and maybe even get inspired for new ideas. You can very easily search for keywords and find out the topics that are of interest for your industry. Also, Quora will help you to promote your brand and lure potential customers to your website for example if you are discussing important topic in your field and in the end adding a link to your website. By answering other people’s question, you will appear as authority in your niche or industry. Be an active participant on Quora, boost website traffic and find new customers.
We would like to recommend another handy marketing tool for more website traffic. We are talking about Medium, a very interesting platform, which you maybe already know. This is a site that getters compelling ideas, knowledge, articles on different topics. But this is also a great marketing tool, for example if you want to share an already existing blog post. All you need to do is to import a story by adding the URL to your post and after a few clicks your blog post will be published on Medium. Easy breezy!
If you are always looking for new ways to boost the traffic on your website, we present you Zest. It is a free browser extension, very user-friendly. It is used a lot in marketing so you can stay up-to-date on the latest trends and great source of marketing strategies. It works like this: each time you click to open a new tab in Chrome Zest shows you the latest marketing articles on a specific topic you have chosen. You can also use this tool to propose your own articles and get high-quality traffic on your website. So, after you installed the Zest plugin, you simply open your website and chose the button submit content on the Zest icon. After one or two days your article can be reached by more than 20.000 marketers. If you are into B2B this is the place to be, because you will get the right eyes on your article.
Marketing plays a crucial role in today’s business world and companies are always looking for new ways to promote themselves. Above, we listed some interesting tools (mostly free) which you might want to consider using and exploring. You should definitely be serious about marketing and leave nothing to chances if you plan to build a successful and thriving business.