Maitiro ekushandura Zvinyorwa kuita Data Visualizations
Kana zvasvika kune kwete chete kushambadzira, asiwo utori venhau uye kwakasiyana tsvagiridzo, chakakosha kuve neiyo data chaiyo kuitira kuti uite sarudzo dzakakodzera uye kutungamirira mishandirapamwe yakabudirira. Kune nzira dzakasiyana dzinogona kushandiswa kugadzira zvakakosha zvekutengesa. Chimwe chezvishandiso zvakakosha ndiyo inonzi data visualization. Ichi chishandiso chinoita kuti zvikwanise kutora, semuenzaniso, zvinyorwa uye kugadzira zvishandiso zvekushambadzira kubva mazviri. Asi ngatitangei kutsanangura kuona data uye kuona kuti inoshanda sei.
Kuona data chinhu chinobatsira kwazvo chinoratidza data rakasiyana mune graphical fomati. Kuti uite izvi inoshandisa machati, mepu, infographics uye zvimwe zvakasiyana-siyana zvinoonekwa uye magiraidhi. Kubatsira kukuru kweiyi nzira yekuisa data muchimiro chekuona ndechekuti inogonesa vashandisi kuongorora mafambiro uye mapatani kubva kune data. Inobatsira zvikuru kutora mhedziso uye kukurudzira kunzwisisa kwakadzama. Nenzira iyi huwandu hukuru hwe data hunogona kuratidzwa nenzira inowirirana uye inonzwisisika. Iyo ine zvakare imwe bhenefiti, inogona kutaridzika yakanaka kwazvo kana yaunzwa kune vamwe vanhu vanobatanidzwa mukuita.
Sei kuona data kuchishandiswa mukushambadzira zvakanyanya?
Kuona data ndechimwe chezvishandiso zvakakosha zvekushambadzira zvaunazvo, nekuti zvinoita kuti zvikwanise kubata zvakanaka kufarira kwevateereri vako. Zvinoenderana nezvimwe zvidzidzo, vangangosvika makumi matanhatu muzana yevanhu vanowanzove vadzidzi vekuona, zvichireva kuti kwavari nzira yakanakisa yekushandisa zvavanosarudza ndeyekushandisa maturusi ekuona. Kuona data ndeimwe yenzira dzekugonesa izvozvo.
Paunenge uchishanda nedata mumunda wekushambadzira, kutaurirana kwekuona kunowanzoshandiswa. Pano hatisi kungotaura nezve kutaurirana nevatengi kana iwe uchitanga chigadzirwa uye iwe uchida kuratidza kukosha kwayo. Kukurukurirana kwekuona kunowanzoshandiswa nezvikwata zvevatsvagiri vemusika, sezvo iri nzira inoshanda yekugovana mhedzisiro, uye inogona kuvandudza mafambiro ebasa.
Zvinoshamisa chaizvo kuti yakawanda sei data inogadzirwa nerimwe bhizinesi zuva nezuva: maemail, chats, zvinyorwa, ongororo ingori muromo weiyo iceberg. Zvakaoma kuve nekutarisa pamusoro peiyi hombe yedhijitari tsoka. Izvi zvinonyanya kuitika kana iwe uchifunga nezvese rakakura redhiyo data, semuenzaniso rekodha dzebvunzurudzo kana mapoka ekutarisa. Yese data inotorwa muodhiyo fomati inowanzokosha zvakanyanya pakutsvaga zvinangwa. Nekudaro, rimwe rematambudziko makuru nemaodhiyo mafomati nderekuti rinowanzova basa rakakura kupfuura ese maawa nemaawa emaodhiyo mafaira. Kurudziro yedu ndeyekunyora data reodhiyo uye kugadzira zvinyorwa zvinotsvakwa kubva mairi. Gglot mupi webasa rekunyora anogona kukubatsira nebasa iri, saka funga nezvedanho iri rakatorwa. Isu tinopa nekukurumidza uye kwakavimbika kunyorwa kwechero mhando yezvinyorwa zveodhiyo. Izvo zvichaitwa nechikwata chedu chenyanzvi dzekunyora zvinyorwa, nemakore nemakore eruzivo mubhizinesi rekunyora, uye isu tinogona kuvimbisa mwero unogoneka wehuchokwadi. Paunoshandisa masevhisi edu, unogona kuzorora uine chokwadi chekuti uchawana chinyorwa chaicho, nemutengo unodhura kwazvo, uye uchashamisika kuti munguva pfupi iwe uchakwanisa kuverenga data rese riri muodhiyo faira.
Zvakanaka, ikozvino kune danho rinotevera. Kana iwe wawana chinyorwa uye uine iyo data mune yakanyorwa fomati, iwe unofanirwa kuziva kuti unoda kuongorora sei data rako. Iye zvino yave nguva yekushandisa zvinyorwa zvekuongorora zvinyorwa. Iwe unogona kusarudza zvishandiso zvisina kuoma, semuenzaniso majenareta egore. Vanoshandisa mitsara inowanzosangana kuti iite izwi gore.
Nhanganyaya pfupi kumakore ezwi
Izwi gore rinowanzodaidzwa kunzi tag gore kana wordle kana huremu runyorwa. Iri chaizvo imhando yemaitiro matsva kune inomiririra inomiririra data iyo iri muchimiro chayo chepakutanga chinyorwa. Makore emazwi anowanzo shandiswa kuratidza kuratidzwa kwemetadata kunobva kumazwi akakosha, senge ma tag emawebhusaiti akasiyana. Iyo inowanzo shandiswa pakuona kwemahara mafomu ezvinyorwa. Matagi anogona kuve chero chinhu, asi kazhinji ari muchimiro chemazwi mamwechete. Makore emazwi anoshanda nekusundidzira kukosha kweimwe neimwe tag yakadaro nehukuru hwakasiyana hwefonti kana ruvara rwefonti. Imwe yeakanakisa mabhenefiti ezwi gore gore mafomati ndiko kubatsira kwaro kana zvasvika pakuona nekukurumidza kwemazwi ari mugore, izvo zvinogonesa kukurumidza kutsunga kwehumwe hukuru hwetemu yega yega. Kana izwi iri rakakura, zvinoreva kuti rinotakura huremu hwakawanda maererano nekukosha nekukosha kwaro. Aya mazwi anogonawo kushandiswa semhando yekubatsira kwekufambisa kune mawebhusaiti, uye mune iyi nyaya mazwi anowanzo kuve ne hyperlink, zvinoreva kuti anoshandiswa sezvinhu zvakabatanidzwa, zvine chekuita neye tag pachayo.
Chimwe chinhu chakakosha kucherechedzwa kana tasvika pamusoro wemazwi emakore, ndechekuti zvinogona kutaurwa kuti makore emazwi anowanzo kupatsanurwa mumhando nhatu huru, maererano nekushandisa kwavo kweiyo tag gore mune software pachayo. Muchikamu ichi, zvakakamurwa nezvazvinoreva, panzvimbo pekupatsanurwa kwakajairika nechitarisiko. Mhando yekutanga yezwi gore rinoshandisa ma tag kuratidza frequency, yakawanda sei chinhu chimwe nechimwe chinoshandiswa, yakawanda sei yakakurumbira muwebhusaiti. Kana zvasvika kurudzi rwechipiri rwezwi gore, rakasiyana nerekutanga nekuti rinoshandisa mhando yemakore tag epasirese, uye mumhando iyi yeti tag makore ese akakodzera akaunganidzwa, anotenderera zvinhu zvese nevashandisi. Zvinogona kutaurwa kuti rudzi rwechipiri rwezwi gore nenzira inomiririra huwandu hwese hwezvinhu zvakasiyana izvo zvakaiswa tag pazviri, uye nekudaro rinoshandiswa kumiririra mukurumbira weimwe tag.
Kune zvakare yechitatu mhando yezwi gore, uye mumhando iyi yegore zvikamu saizi yavo yega chiratidzo chehuwandu hwehuwandu hwezvikamu zvakasiyana izvo zvavanosanganisira. Iri rudzi rwezwi gore rinoshandisa ma tag semhando yezvikamu nzira inomiririra zvinhu zvechimwe nechimwe chidimbu chemukati.
Chimwezve chinhu chakakosha kucherechedzwa kana zvasvika kune keyword cloud nderekuti rinowanzoshandiswa zvakare semhando yekutsvaga injini yekushambadzira (SEM) izwi. Mukushandiswa uku kuchareva kune rimwe boka remashoko makuru, ose ari mune imwe nzira yakakosha kana zvasvika pakukurukurirana kwewebsite chaiyo.
Tag makore achangobva kuwana mukurumbira wakawanda kana zvasvika pakutsvaga injini yekugadzirisa. Izvo zvakare zvinobatsira zvakanyanya sechombo chekufambisa zvirinani zvemukati wemapeji ewebhu. Kana yakashandiswa zvakanaka pane peji rewebhu, vanogona kubatsira kubatanidza zviwanikwa zveiyo webhusaiti, iyo inobatsira zvakanyanya pakuonekwa kwepamhepo zviri nani uye yakavandudzwa yekutsvaga injini.
Maturusi epamusoro ekuona
Tinovimba wakafarira tsananguro yedu pfupi yemakore ezwi seimwe yeakanyanya kukosha maturusi ekuona anogona kuunza akawanda mabhenefiti kana zvasvika pakushambadzira kwepamhepo uye kuoneka zviri nani zvemukati mako. Zvisinei, uku hakusi kuguma kwenyaya. Kana zvasvika pakuonekwa kwedata, unogona kushandisa mamwe maturusi akawanda, mamwe akaomarara kupfuura mamwe, zvese zvinoenderana nezvaunoda uye zvaunoda. Zvimwe zvezvishandiso zvepamberi zvave zvakanyanyisa, uye kuburikidza nekushandiswa kwealgorithms uye kudzidza kwakadzama vanotokwanisa kuverenga, kududzira manzwiro kunze kwechinyorwa. Iyi nzira inonzi ongororo yemanzwiro. Zvishandiso izvi zvakavakirwa pamuchina wekudzidza algorithms inounganidza data kubva kumaemail, matweets, zvinyorwa uye mamwe masosi. Iyo data inozorongerwa maererano ne polarity yavo (yakanaka, isina kwayakarerekera, isina kunaka) kana manzwiro (mufaro, kutsamwiswa, kusagutsikana nezvimwewo). Semuenzaniso, kana iwe uchida kuongorora data kubva pakuongorora kwechimwe chigadzirwa, iyo algorithm inogona kurongedza zvinotaurwa nevanhu nezve maficha echigadzirwa seakanaka, asina kwaakarerekera kana asina kunaka. Saka, kuongororwa kwemanzwiro kunowanzo shandiswa mukutsvaga kwemusika kuitira kuti uve nekunzwisisa kuri nani kwevatengi maonero echigadzirwa. Icho chishandiso chinoshandiswa zvakare mukutarisisa brand kana social media nezvimwe zvakawanda.
Mushure mechikamu chekuongorora, ungangosara uine maspredishiti anoda kushandurwa kuita maonesheni. Kana ukasarudza kugadzira magirafu semuenzaniso unogona kungoshandisa maturusi atove chikamu chemapuratifomu espredishiti akadai seExcel. Kana iwe uchida kugadzira yakanyanya kuomesesa data kuona, unogona kutendeukira kuna Flourish. Sarudzo yakanakisa ndeyekuongorora maturusi akasiyana uye kuona kuti ndeapi akanakira nyaya yako. Isu tinovimba iwe une kunakidzwa kwakawanda kuongorora ese akasiyana nzira dzaunogona kushandura data rako kuita zvinonakidza zvinoonekwa, izvo zvinonyatso batsira kuoneka kwako kwepamhepo uye kugutsikana kwemushandisi kwese.