Nzira nhanhatu Vatengesi Vemukati Vanogona Kudzorera Odhiyo & Vhidhiyo Vachishandisa Zvinyorwa
Dzokorora zvakarekodhwa uchishandisa zvinyorwa
Kushambadzira hakusi kwemazwi chete. Vhidhiyo, podcasts, webinars, mharidzo zvese zvakanaka zvekushambadzira zvinhu. Kana iwe uri mubhizinesi rekushambadzira iwe unenge uchitoziva nezve chokwadi chekuti zvinhu zvakarekodhwa zvinogona kudzokororwa kana kushandiswa zvakare nekugadzira mamwe mafomati uye nenzira iyoyo vanoramba vari yakakosha kushambadzira sosi. Kana iwe uine chinyorwa chezvakarekodhwa zvekushambadzira zvemukati, zvichave nyore chaizvo kuzvigadzirisa. Zvinyorwa zveBlog, zvinotumirwa pasocial media uye zvimwe zvidimbu zvezvinyorwa zvekushambadzira zvakanyorwa zvinogona kubuda nyore kubva muzvinyorwa. Nekudzosera zvemukati, basa rakaoma kwazvo rakatoitwa uye haufanirwe kuisa simba rako mukugadzira zvinhu zvitsva nguva dzese, asi iwe unowana zvakanyanya kubva pabasa rawakatoita. Chinangwa chikuru ndechekugovera zvirimo nevanhu vakawanda sezvinobvira. Iwe unofanirwa kugara uchifunga kuti vanhu vane hunhu hwakasiyana uye vanosarudza akasiyana emukati mafomati. Zvakare, kudzokorodza kunosimbisa meseji yako kuti vateereri vanzwe kazhinji, nokudaro iwe unozowedzera kuziva kwerudzi rwako. Iwe unoda kuve nezvakawanda zvemukati uye yakawedzera traffic, asi zvakare chengetedza nguva? Gara wakatarisa uye uverenge chinyorwa chedu nezve repurposing rekodhi zvemukati.
1. Blog zvinyorwa
Muchinyorwa cheblog iwe unogona kuratidza zvinangwa zvakasiyana: unogona kuzivisa akasiyana mazano matsva, zivisa vaverengi nezve indasitiri kana kupa zvawakawana. Ngatione kuti zvinhu zvako zvakarekodhwa zvingashandiswa sei sehwaro hweblog.
Ko podcast yako iri kuwana yakawanda traffic? Nzira huru yekudzoreredza podcasts ndeyekunyora chimwe chezvikamu, kuwedzera mamwe mazwi kwairi, uye kushambadza senge blog post. Kana iwe uri kunyora kubvunzurudzwa nenyanzvi kana vatariri, vanyori vako vanogona zvakare kuita zvine simba makotesheni muzvinyorwa zvavo.
Kana kuti ngatitorei mharidzo semuenzaniso: tichipa mharidzo yemaminetsi mashanu, muratidziri wepakati anotaura akatenderedza 750 mazwi uye kana zvasvika pakureba, izvo zvingaite yakakwana blog chinyorwa. Mharidzo yese inogona kushanda sehwaro hwechinyorwa chavo, sezvo ichigona kushandurwa nyore kuita matatu mablog blog. Vanyori vanozongofanira kuita kuti kuyerera kwechinyorwa kunyanye kupfava uye kukwenenzvera kopi, sezvo izwi rinotaurwa risiri rakanakira chinyorwa chakanyorwa. Mukupedzisira, zvakakosha kutaura kuti kana iwe ukaburitsa bhurogu positi zvichibva pane podcast episode kana mharidzo, iwe unofanirwa kuita chinongedzo kune sosi podcast pakupera kwechinyorwa cheblog.
2. Email
Kuziva nzira yekutaurirana nevatengi vako nenzira kwayo zvechokwadi kuchave nekukanganisa muhoro webhizinesi. Nhasi, kushandisa kutaurirana kwemunhu pese pazvinogoneka kwakakosha. Nyanzvi dzekushambadzira dzinowanzo shandisa maemail sechombo chekupa kutaurirana nevatengi kubata kwemunhu. Asi kugadzira maimeri iwayo kunogona kuve kwakaoma. Kana iwe ukanyora mharidzo kana vhidhiyo yekushambadzira, inogona kukupa mamwe mazano pamusoro pezvitsva zviri kuitika mukambani, izvo zvinogona kunakidza kune vatengi. Nokudaro, izvo zvinyorwa zvinogona kushanda sechikurudziro chikuru uye kazhinji, kunyanya kana tichitaura nezvemavhidhiyo ekutengesa, zvimwe zvikamu zvezvinyorwa zvakarekodhwa zvinogona kuiswa zvakananga mu email yekutengesa.
3. Mapepa machena
Bepa jena mushumo kana gwara rine chinangwa chekuzivisa vanhu muchidimbu nezvechinhu chakaoma muindasitiri uye chinopa makambani pfungwa pachinhu ichocho. Chinangwa chikuru ndechekuti vaverengi vanzwisise chidzidzo. Sezvauri kuona, ivo chinhu chakakosha chekushambadzira chishandiso. Nomuzvarirwo, sosi yakanaka yekunyora chena bepa inogona kuve chinyorwa chemharidzo yakapihwa nenyanzvi inoshanda kukambani yako. Unogona kushandisa chinyorwa kugadzira chinyorwa chebepa jena. Kunyange zvazvo mapepa machena asiri nyore kunyora, anogona chaizvo kubhadhara kana akaiswa kune vaverengi vakarurama, nokuti vanowanzove vakagoverwa pakati pevamwe vashandi, saka vanowanzosvika kune vakawanda.
4. Social media
Ngatisakanganwe nezvesocial media, sezvo vachiita basa rakakosha mukushambadzira. Kunyangwe iwe usingakwanise kunyora novel paFacebook uye iwe unofanirwa kuzviganhurira wega kune mazana maviri nemakumi masere mavara paTwitter, kushambadzira kuburikidza nesocial media kunofanirwa. Pane chirevo che "chekare" chinoenda seizvi: "Hazvina kuitika kana zvisiri pasocial media!". Vanhu vazhinji nhasi varipo neimwe nzira munyika chaiyo. Mabhizinesi anofanirwa kuve nekuvapo kwepamhepo zvakare kana vachizviona sevanhasi uye vachida kufambirana nemaitiro. Asi hazvisi nyore nguva dzose kufunga nezvekodzero, chimiro chinokwezva. Mukushambadzira kuburikidza nesocial media, iwe unofanirwa kuwana mapfupi, anomanikidza kana akasiyana makotesheni ayo anogovaniswa zvakanyanya. Pamwe uchishingairira kuita zvinyorwa zvezviratidziro, mavhidhiyo ekushambadzira kana kubvunzurudza mukutsvaga iyo chaiyo quote haisi iyo yakanakisa nzira, nekuti ichatora nguva uye iwe ungangove nekunzwa kuti uri kutsvaga tsono mu haystack. Isu tinokurudzira kuti timu yako yekushambadzira, kana ichipfuura nezvinyorwa zvezvakarekodhwa kuitira kudzoreredza izvo zvirimo uye nekufemerwa kunyora mablog, ramba uine ziso rakavhurika kune zvinonakidza makotesheni anogona kushandiswa semazita pa Instagram, Facebook, Tweeter kana mamwe ma media media profiles. yekambani. Iwo makotesheni anogona kunyorwa pasi mugwaro rakagovaniswa uye kuburitswa pane imwe nguva gare gare.
Kana iwe uchida kushambadza anonyanya kuona quote magirafu pa Instagram, unogona kushandisa emahara Mapurogiramu seIzwi Swag. Iyi ishandisi-inoshamwaridzika app, iyo inopa yakatenderedza makumi mashanu kumashure emahara iyo iwe yaunogona kushandisa pakugadzira yako graphic quote. Iwe wakasarudza saizi yepositi, mhedzisiro dzakasiyana, pamwe nemanyorero maitiro. Kana iwe uchinge wagutsikana nekotesheni yako, chaunofanirwa kuita kuchengetedza faira uye kuriisa kune yako social media profile.
5. Infographics
Vanhu vanongoda mifananidzo! Ndokusaka mumakore mashoma apfuura, infographics yakawana kuwedzera kukurumbira. Infographics mifananidzo uye machati ane zvinyorwa zvinopa muverengi tsananguro nezvechimwe chidzidzo nekupfupisa huwandu hukuru hwe data. Ivo vanouya muzviso zvakawanda uye chishandiso chikuru chekushambadzira, sezvo vachiwanzo kugovaniswa zvakanyanya kuburikidza nesocial media nekuda kwekukwezva kwavo kwekuona. Infographics kazhinji haina chimiro chakasimba, icho chakanaka kana iwe uchida kubatanidza zvirimo kubva kune webinar kana podcast. Mifananidzo inongori nzira yakakosha yezvinyorwa kumabhizinesi. Iwe uchazofanira kuita imwe yekutarisa kumashure kweimwe musoro wenyaya. Kazhinji chinyorwa chepodcast kana webinar pane ino chaiyo musoro inogona kukubatsira kubatanidza mazano uye kana iwe uine mugadziri akanaka uye timu yakanaka yekushambadzira, mushure meimwe pfungwa iwe uchakwanisa kugadzira inonakidza infographic. Kana iwe usina mugadziri, unogona kushandisa masevhisi sePiktochart kana Visme, sezvo vachipa matemplate kune avo vasiri nyanzvi mumunda iwoyo. Infographics inzira huru yekusimudzira bhizinesi rako. Zvakare, iwe uri zvakare kutyaira traffic kune yako webinar kurekodha kana podcast yako. Zvese zvaunoda kuti uite kuve nechokwadi chekuisa ruzivo rwekutanga sosi mune infographics (pamwe chinongedzo kune podcast kana webinar).
6. FAQ Content
Kana iwe uine chinyorwa chewebhu webinar, zano rakanaka nderekushandisa mune FAQ peji pawebhusaiti yako mimwe mibvunzo yakabvunzwa nevateereri panguva yewebhu. Hauzofaniri kuisa simba rakawanda kana nguva mune izvi. Zvakakosha kutaura kuti usati washambadza zvirimo, zvingave zvakanaka kuti muratidziri atarise mhinduro imwezve, nekuti izvo zvichamupa mukana wekunyatsotsanangurwa uye pamwe kuronga zvirinani mhinduro dzake. Paunenge uchiwedzera yako FAQ peji, uri kuzviponesa iwe nechikwata chako nguva, nekuti ivo vanogona kutungamira vatengi kuFAQ kuti vapindure yakazara kumibvunzo yavo pasina kunyora mhinduro kakawanda.
Pfungwa dzekupedzisira: Nyanzvi yekushambadzira ine basa rakaoma rekugara richiuya nemazano matsva uye zvitsva zvemukati nezve chigadzirwa. Vanoshanda pasi pekumanikidzwa kwakawanda sezvo vachiwanzova nezvakawanda zvekuita uye vachigara vasina nguva. Kana iwe uchida kuita kuti hupenyu huve nyore kuchikwata chekushambadzira, unofanirwa kuvapa ruzivo nezvezvitsva zviri kuitika mukambani. Mharidzo dzakarekodhwa, webinars uye podcasts akanakira izvozvo, asi ivo havana nguva yekugara nekuteerera kurekodha kwese uye kuyedza kutora mapoinzi akakosha uye makotesheni anonakidza anogona kuvashandira kune yavo yekushambadzira. Nekunyora mafaira ekuteerera, timu yekushambadzira ichave isina kuremerwa, inoshanda zvakanyanya uye vanozove nemukana wekutarisa zvakanyanya pakungogadzira. Kana vakakwanisa kudzoreredza zvakarekodha zvinyorwa muchimiro chitsva uye vachizvipa hupenyu hutsva, vanozokwanisa kusvika kune vaverengi vangave vasina kumbozviwana.
Saka, ramba uchifunga kuti zvinyorwa zvinozoita kuti zvive nyore kuita miriyoni kugadzira zvinyorwa zvitsva kubva kune data rekodhi. Chinhu chega chauchazoda ndeye yakanaka transcription service provider. Gglot inogona kukupa masevhisi emhando yekunyora nemutengo wakanaka.