10 Mazano eMaitiro Ekuvaka SaaS Kutanga uye Yakave #1 mune Yakaderera Mutengo Odhiyo Zvinyorwa.

Patakatanga GGLOT pakati pedenda rakaipisisa mumakore zana apfuura, aka COVID-19, takafunga kuti ngatiivake, uye tinovimba, tichava nemushandisi kana vaviri mumavhiki mashoma anotevera. Kutanga kwekutanga ibasa rinonetesa, rinonetesa. Iwe unovaka software. Tanga webhusaiti. Gadzira kushambadza kwepamhepo uye vimba kuti mutengo pakudzvanya ungave wakadzikira zvakakwana kuitira kuti ugone kukwezva anobhadhara mushandisi mumwe chete. Kunyanya, patakapisa kare tichiedza kuvhura Ackuna.com - iyo foni yekududzira chikuva isina vanhu. Hazvina kuita zvakanaka uye takarega kuzvitsigira.

Kungwarira kwakafanana kwakatitevera panguva iyoyo. Mamiriro ehupfumi akaipa. Iyo US pakuvhara, vandals vari kuparadza nhoroondo dzenhoroondo uye kuzivisa Seattle Autonomous republic, asi isu tinoedza kuramba takapusa uye kuvaka chimwe chinhu chine musoro mumoyo wedenda - New York City. Chinangwa chaive chiri nyore - kutanga uye kuunza mutengi mumwe chete anobhadhara. Ndizvo. Hapana mambo mukuru anofamba. Mutengi mumwe chete anobhadharwa. Imwe chete yekusimbisa iyo pfungwa. Ndiro raive zano.

Nyaya refu pfupi. Tatangisa kutsva kwekutanga mune rekodhi kuseta mavhiki maviri! Handizivi kuti sei zvakakurumidza uye zviri nyore. Chikamu chechikonzero chaive chakakundikana Ackuna, iyo yaitove nedhibhodhi yakagadziridzwa mairi ine kadhi rechikwereti kugadzirisa zvikorekedzo uye magirafu. Zvese zvataifanira kuita kumisa peji nyowani yekumhara, kuizadza nezvirimo uye kugadzirisa zvishoma dashboard. Chaizvoizvo, kopi yekuisa maitiro. Ndakanzwa sekubika imwe cookie kubva mukanyiwa wakafanana. Izvo zvaive nekukurumidza uye zviri nyore.

Isu takatangisa iyo yekutanga neChishanu , Kurume 13, 2020 uye ndakablogga nezvazvo pano . Ndakatyaira ndichidzoka kubva kubasa, ndakarekodha vhidhiyo iyi, ndikataura nezvedenda uye ndikanzwa tarisiro yekuti zvandakavaka zvaizobatsira. Zvimwe chete zvinhu zvinonzwa wese muzvinabhizimusi, handiti? Nekudaro, panguva yandadzoka kubasa neMuvhuro, ndakaona kuti vashandisi vatsva vashoma vakanyoresa uye munhu mumwe akaisa odha yakabhadharwa! Zvakashanda! Hooray! Ndakafara chaizvo nekuti mushandisi akakwanisa kuona kusaina kusaina, kurodha faira rekunyora uye kuribhadharira. Zvose zvakashanda! Handina kana kugamuchira chichemo pamusoro pehuipi kana kumwe kutyisidzira kubva kwaari. Yaive kutengeserana kwakachena. Mushandisi aitaridza kugutsikana. Saka ndakagutsikana neniwo !!!

Chiitiko ichi chakandidzidzisa chii?

Kana wakakundikana kamwe chete, usatya kuedza chimwe chinhu. Kunyanya, kana uchinge watova nematemplate kubva kumapurojekiti apfuura. Ingokopa uye unamatire marongero aripo, wedzera zvinyorwa zvitsva uye edza kushambadza zvakare chigadzirwa chitsva kune vateereri vako vatsva. Inogona kushanda zvakanaka. Iwe hauzoziva kusvika waedza.

Zano #1 - Vaka zviri nyore zvigadzirwa.

Tarisa pane zvisingabatanidzi pane izvo zvinosanganisira. Kunyanya kubatsira hakuna kunaka. Zvichengetedze zviri nyore. Kana iwe uchida kuti vashandisi vaone maitiro ekushandisa yako SaaS chigadzirwa, usaite kuti ive yakaoma. Zvizhinji zveSaaS zvigadzirwa zvinokundikana nekuti zvinoda PhD muchidzidzo chechigadzirwa kuitira kuti unzwisise mashandisiro ayo. Somuenzaniso, SalesForce. Edza kudzidza maitiro ekuita CRM kusangano rako usingapenge!

Zano #2 - Gadzira zvirongwa zvitatu zvekunyorera uye rega vashandisi vasarudze.

Vanhu vanofarira kuve nesarudzo. Asi kana vasina chokwadi kuti chirongwa chipi chiri nani, vangasarudza chimwe chinhu chiri pakati. Mu psychology chiitiko ichi chinodaidzwa kuti psychology of choice . Sarudzo dzakawandisa dzinotungamira kune mashoma sarudzo. Sarudzo nhatu dzakakwana uye vashandisi vanowira kumwe pakati, kunyanya kana iwe ukamaka iyo sarudzo: "Inonyanya kufarirwa!"

Zano #3 - Gadzira chirongwa chemahara.

Kana vanhu vakakuwana iwe pamhepo, havangaite kusaina uye kubhadhara. Pane kudaro, munhu wose angada kuedza mvura. Tarisa chigadzirwa chako mahara, shandisa nguva yavo uye simba mukudzidza uye wobva wabvuma kubhadharira. Hurongwa hwemahara hunobvisa kupokana. Chirongwa chemahara chinoita kuti zvive nyore kuedza. Ivo havana chavanorasikirwa nacho uye iwe uchaona kuwedzera kwemitengo yekutendeuka.

Zano #4 - Tevera shanduko kubva pazuva rekutanga.

Paunotanga chero nzira yekushambadzira, iwe unofanirwa kuseta iyo shanduko yekutevera. Ndakashandisa Google Ads uye nzira yangu yekutendeuka yekutevera yaive yekusaina mushandisi. Handina basa nazvo kuti vanobhadhara here kana kuti kwete. Ndakangoti hameno kuti vakanyoresa here kana kuti kwete. Kubhadhara ndeimwe nyaya. Inyaya yekuti mushandisi anovimba newebhusaiti yako. Kunyoresa chaiko ndiko kunonyanya kukosha. Inobatsira kuona kuti ndeapi mazwi makuru anotungamira mhando yakakodzera yevashanyi. Iwe waizowedzera mabhidhi pamashoko akakosha uye kuderedza mabhidhi pamashoko akakosha anopambadza mari uye kuunza zero kusaina ups.

Zano #5 - Usabhadharise zvakanyanya.

Iwe haugone kuhwina mutengi nemitengo yakakwira. Sam Walton uyo akatanga Walmart aiziva izvozvo uye akakunda chero vakwikwidzi vakaedza kumupikisa mubhizinesi rekutengesa. Jeff Bezos akatora iyo notch. Chitoro chake chepamhepo chakatungamira zvine hukasha pamitengo payakatanga kuburitsa Barns neNoble, uyezve vamwe vatengesi mune dzimwe niches. Mutengo unoshanda chaizvo. Saka, zano nderekuti usabhadharise zvakanyanya.

Asi zvakadini nezve purofiti margin? Iwe unogona sei kukwikwidza uye kuramba wakagadzikana nekusimudza mutengo pakudzvanya? Ndiwo mubvunzo mukuru. Re-injiniya bhizinesi rako kubva kune yakaderera mutengo maonero. Dzidza ndege dzinodhura dzakaita seRyan Air neJetBlue. Ona chinoita kuti vanyanyokosha uye vashande muhurongwa hwavo hwekushambadzira. Vanochengetedza mari pazvinhu zvisingakoshi. Vanoisa mari muhunyanzvi hwekuita kuti zvipingamupinyi zvirambe zviri otomatiki. Nokudaro, mari inochengetwa inova yakakura. Kunyangwe Walmart pachayo aive mutungamiri aidyara muhunyanzvi kuseri kwemakina ayo emari uye zvinhu kumashure mumakore makumi masere. Nekukurumidza kupfuura chero mumwe mukwikwidzi vakashandisa maseva epakati uye kutaurirana pakati pezvitoro kuti vagovane zvinhu zvakaenzana uye zvinobudirira.

Zano #6 - Shandisa WordPress seyako prototype injini.

Ini pachangu ndiri fan hombe yeWordPress kubvira 2008 payakatanga kuoneka painternet. Iyo ipuratifomu yekubloga yakagadzirirwa kutsiva Blogger uye maturusi ekukwikwidza. Yakange yakunda, asi pakupedzisira, WP yakashandurwa kuita yakasimba SaaS chishandiso chinomhanyisa kuburitswa kwechigadzirwa uye kubvumidza kukurumidza kukurumidza webhusaiti prototyping. Nekuwanda kwemadingindira uye maplugins ekusarudza kubva, unogona kukurumidza kuseta webhusaiti nyowani, kuwedzera mafomu ekusangana, uye zvakanyanya kukosha, iwo maplugins anosvika kumhanyisa kwewebhusaiti yako uye mitauro yakawanda.

Zano #7 - Wedzera pasi rose kubva pazuva rekutanga.

Hapana chikonzero chekumirira kana nguva yakwana. Hazvingambovi zvakadaro. Nemutengo wekudzvanya kwakabhadharwa unogara uchikwira, uye vamwe vakwikwidzi vari kuyedza kubhadharisa iwo mazwi akakosha paGoogle, unozozviwana uri muchamupupuri chegungwa reropa. Mutengo wekushandura wakakwira zvakanyanya. Saka, sei kumirira uye kutarisira kuti mitengo muUS yaizodzika?

Takashandisa tekinoroji yedu yekushandura webhusaiti yeSaaS yeConveyThis kuwedzera GGLOT mumitauro gumi: Chirungu , Spanish , French , German , Russian , Dutch , Danish , Korean , Chinese , and Japanese . Isu takadhawunirodha uye takashandisa yedu WordPress dudziro plugin iyo yakawedzera webhusaiti kuita madiki mafolda: /sp, /de, /fr, /nl zvichingodaro. Yakanakira SEO uye organic traffic. Iwe haudi kuvimba nekubhadharwa kweGoogle ads kwehupenyu hwese. Iwe zvakare unoda kuisa mari mukushambadzira zvemukati uye kukwezva mhando organic yekutsvaga injini traffic. Tekinoroji yedu inobvumira izvo chete. Saka, nguva yakanaka yekutanga nayo ikozvino. Organic traffic inotora nguva yakareba kugadzira. Iwe unogona kusatombopona kusvika traffic yatanga kudururira kune yako webhusaiti. Saka, zviite pazuva rekutanga sekutaura kunoita Jeff Bezos.

Zano #8 - Usamire neshandurudzo otomatiki.

Hidza nyanzvi dzemitauro! Kwatiri, kuwanda kwekudyidzana nechigadzirwa chedu kunoitika mukati medhibhodhi mapeji. Izvo ndezvemukati uye zvinoda shanduro yechokwadi mumitauro yekunze kuti uone kuti vashandisi vanoishandisa uye usaseka. Dudziro dzemuchina dzinogona kuita sedzinosetsa uye kuita kuti webhusaiti yako iite seyakashata. Chinhu chekupedzisira chamunoda kuita kuisa mari yese mumashambadziro akabhadharwa uye pakupera kwefunnel ita kuti vashandisi vaderere pavanosangana nemapeji echigadzirwa chakashandurwa zvakashata. Kutendeuka kwaizotambura! Takagadzirisa dambudziko iri nekutumira shanduro yemuchina kuti iongororwe nenyanzvi nevashanduri veSpanish, French, Germany, Dutch, Danish, Japanese, Chinese and Korean. Zvakatitorera nhamburiko shoma uye zvakapedza mari shoma, asi mukupera kwerwendo, zvakabatsira kuwedzera kutendeuka uye kuve nechokwadi chekuti vashanyi vekunze vanogona kupindirana newebhusaiti yedu. ConveyThis inopa nyanzvi yekuongorora proofing sarudzo nenzira!

Zano #9 - Wedzera Google Ads mumitauro yekunze.

Kana iwe uchinge wasimuka nekuenda muchikamu cheChirungu uye wonzwa manzwiro ayo ads anounza zvakanyanya traffic, edza kuwedzera mune mimwe mitauro. Kwatiri, nyika yokutanga yatakaenda iGermany. Takaona kuti makwikwi akanga akaderera ipapo, asi simba rekushandisa reGermany rakanga rakakwirira seAmerica! Isu tinoverenga zvedu Google Ads neGoogle Translate, takashandura mazwi akakosha kuita chiGerman neGoogle Translate (hapana pavashandi vedu anotaura chiGerman). Hint. Tarisa vakwikwidzi vako vekuGerman! Mikana yekuti vakatouya nenhaurirano huru dzekushambadzira. Kukwereta mazano avo uye tora kuti ushandise iwe pachako. Iwe waizogadzira zvirinani ads nenzira iyoyo uye waizochengetedza yakakosha nguva yekuyedza kunzwika kuti ndeyechokwadi. Ipapo takatamira kuFrench uye takawana mutengo pakudzvanya kunyangwe kuderera. Gungwa rakanga rava kuchena. Shark dzakasiiwa muUS. Kana zvasvika pakuwedzera kuRussia, Asia uye nyika dzinotaura Spanish, yaive gungwa rebhuruu zvachose ipapo. Kushambadza kunodhura masendi. Izvo ndizvo. Pennies. Ndakanzwa senge gore ra2002 rapfuura zvakare. Zvinoshamisa, asi zvinofadza kunzwa. Ndozvazvinoda kuenda kunze kwenyika. Chengetedza mari mukushandura mutauro uye utize dziva rine ropa rauri kudyidzana naro.

Zano #10 - Rega ikure

Saka, mwedzi mitatu gare gare, kunyoreswa chaiko hakuna kuwedzera zvakanyanya. Vamwe vashandisi vakatenga yedu $19/mwedzi Bhizinesi zvirongwa, vamwe kunyange $49/mwedzi Pro zvirongwa. Asi mazhinji acho akawira muMahara maakaundi sezvinoita vanhu vazhinji neFreemium zvinopihwa. Hazvindinetsi zvakanyanya. Vashandisi vanomaka sevhisi yedu uye vodzoka pavanenge vachitida. Iyo yakakwana yekubhadhara-se-iwe-enda modhi ine yakaderera yekudyidzana kwevatengi. Mufaro wangu wakanyanya kushaikwa kwematikiti ekutsigira vatengi. Zvinoratidza kuti takaita basa redu nemazvo kuti chigadzirwa chive nyore kunzwisisa uye kushanda nacho. Izvi zvinobvisa chero mibvunzo yekumashure nekumberi nekumisikidzwa kwechigadzirwa, kugadzirisa uye sevhisi yevatengi.

GGLOT yakasaina vashandisi vanopfuura zviuru zviviri mumwedzi mitatu yekutanga. Mazhinji acho akabva kuGoogle Ads uye organic SEO thanks to ConveyThis plugin . Nekudaro, isu tiri kutamba nedzimwe nzira dzekushambadzira dzakadai seFacebook uye LinkedIn. Ndiani anoziva, pamwe pachave negungwa rebhuruu mumapuratifomu aya ekushambadzira zvakare? Ndiani anogona kupa zano pane izvozvo? Ngationei uye titarise zvakare mumwedzi mitatu patichanyora chinyorwa chitsva chebhurogi pamusoro pekufambira mberi kutsva murwendo rwedu rweSaaS!

Mufaro!