SEO Inyungu zo Kwandukura Video
Kwandukura amashusho birashobora rimwe na rimwe kumva ko bigoye cyane cyane kubantu badafite uburambe bwambere muriki gice. Ariko ibyo ntabwo aribyo byatanzwe, urashobora kwirinda ibibazo byinshi uramutse utanze iki gikorwa kubatanga serivise zerekana ko banditse nka Gglot. Urashobora kunguka byinshi mubisobanuro bya videwo yawe; urubuga rwawe rushobora kungukirwa cyane no gushakisha moteri ishakisha kandi irashobora gukora ibitangaza kurutonde rwawe kuri Google Shakisha. Kandi iyo niyo ntangiriro! Duhereye ku nyungu zifatizo nko kubaka amahuza no kugabanya ibiciro bya bounce, tuzasobanura intambwe ku yindi uburyo kwandukura ibintu bya videwo bishobora gufasha mukubaka imikorere myiza ya SEO.
Mugihe utangiye guhitamo ibisubizo byubushakashatsi, inyungu zizavuka vuba mubice bitandukanye byubucuruzi bwawe. Ubwiyongere bwimodoka amaherezo buzashiraho byinshi kandi biyoboye, aribyo bizabyara ibicuruzwa byinshi kandi byinshi, bigatuma amafaranga yinjira muri rusange. Ntacyo bitwaye niba uri intangiriro cyangwa umuhanga kabuhariwe mubikorwa byogushakisha ibicuruzwa, kwandukura amashusho ningamba zageragejwe kandi zemejwe zishobora kuzana inyungu nyinshi nyuma yo gushyirwa mubikorwa.
Incamake
Algorithm ikoreshwa na Google ifite ibintu birenga ijana byo kurutonde, kandi bigena umwanya wawe mubisubizo byubushakashatsi muri rusange. Niyo mpamvu bisa nkaho bigoye kubaka ingamba nziza za SEO. Intangiriro nziza yaba iyo gutangirira kumwanya wabakwumva. Ntacyo bitwaye icyaricyo urimo cyangwa nibicuruzwa ugerageza kugurisha; abakwumva bazakoresha ibyo bahisemo binyuze mumashusho. Niyo mpamvu inyandiko-mvugo ya videwo ari ngombwa gushakisha ibicuruzwa.
Inyungu nyamukuru iyandikwa ryibirimo rya videwo rizana:
1. Urwego rwo hejuru mubisubizo by'ishakisha
2. Kongera umubare wimodoka
3. Amahirwe yo kubaka amahuza
4. Igihe kinini gishobora kumara ureba, hamwe nigabanuka rusange ryibiciro
Ibirimo Video nibizaza
Hamwe n'ibimaze kuvugwa, reka noneho tuganire kubwimpamvu transcript ari ngombwa kandi ni ngombwa. Nkuko tumaze kubivuga mu gika kiri hejuru, abakiriya bawe bareba cyane amashusho. Dukurikije ibigereranyo bimwe, abantu basanzwe bazamara amasaha arenga nigice kumunsi bareba ibiri kumurongo. Niba utari usanzwe ukoresha ibiri muri videwo nkigice cyingenzi cyingamba zawe zo kwamamaza kumurongo, ni mugihe utangiye.
Ntabwo ari ibanga ko abakiriya bifuza imikoranire nibirimo. Ntacyo bitwaye niba ibirimo biri muburyo bwamajwi cyangwa amashusho, umuguzi wese arashaka ikintu kizagushimisha kandi kigashishikaza ibitekerezo byabo muburyo bufite intego. Impamvu yabyo nuko bitewe na hypervariability yibintu bitandukanye bya digitale, buriwese ahora ahura na barrage yamamaza yamamaza atandukanye. Abaguzi bagomba kwitonda cyane muguhitamo ibirimo bashaka kurya no gukorana nabo. Niyo mpamvu ugomba gutanga ibirimo bigaragara kandi bigaha agaciro kongerewe kubakiriya.
Kuki Ukoresha Transcription?
Nkuko twigeze kubivuga, kugira videwo yibiranga ubuziranenge ni ngombwa cyane, ariko twasobanuye uruhare rukomeye rwo kwandukura? Mugihe utanze inyandiko-mvugo yuzuye hamwe nibiri muri videwo yawe, urashobora kwizera neza ko ibyo bizamura uruhare rwabakwumva, bikavamo kwegera vuba vuba. Abumva bashaka kurya ibintu bahisemo byihuse, bashaka kubona ingingo vuba bishoboka, ariko rimwe na rimwe ibiri muri videwo birashobora gutinda gato; bisaba igihe runaka cyo kuvuga inkuru runaka murubu buryo.
Inyandiko-mvugo ni ingirakamaro cyane mugihe cyo gufasha abakiriya mugihe bashaka gukurikira cyangwa mugihe bakeneye kumenya vuba ingingo nyamukuru yibiri muri videwo, kugirango bamenye niba bibafitiye akamaro. Inyandiko-mvugo nayo yemerera ibirimo gusangirwa muburyo bworoshye. Imwe mu nyungu zingenzi, ariko, ni uko kwandukura no gufunga ibisobanuro, iyo byongewe kumashusho bishobora gufasha cyane kubantu bigoye kumva cyangwa kuri ubu biherereye aho bishobora kugorana kumva ikintu (birashobora kuba iduka rya kawa yuzuye urusaku, gari ya moshi yuzuye cyangwa bisi). Niyo mpanvu inyandiko-mvugo ari inzira yoroshye cyane yo kwagura ubushobozi bwibintu bya videwo bifite agaciro, kubera ko ushobora guhuza nabakoresha, mubindi bihe ntibashobora guhuza neza nibirimo amashusho adafite inyandiko-mvugo. cyangwa ibisobanuro bifunze birimo.
Ibiri muri videwo birashimisha ababyumva, ariko inenge nyamukuru ni uko bidashobora gukururwa na moteri zishakisha.
Ubwenge bwa artile buyobora algorithms igoye ya Google birashimishije rwose, ariko ntibishobora kubintu bimwe, kubera imiterere yibirimo. Kugeza ubu ntishobora kumenya ibisobanuro by'ishusho igaragara, ntishobora gushyira ibiri muri videwo mubisubizo byayo by'ishakisha kuko ibintu nk'ibyo ntibishobora gukururwa na algorithm yo gushakisha. Niyo mpanvu ituma ari ngombwa gushyiramo tagi kuruhande rwamashusho yawe, kandi muburyo bumwe inyandiko-mvugo ni ingirakamaro cyane iyo wongeyeho kuruhande rwa videwo.
Muri make, iyo inyandiko-mvugo yongewe kubiri muri videwo, irashobora kwemerera moteri ishakisha Google gusuzuma ibiri muri iyo videwo no gutondekanya ubwoko bwikibazo. Iyo nta transcript iherekejwe na videwo, igikurura ntigifite uburyo bwo kumenya ibivugwamo, kandi bizifashisha ibyiciro byikora. Ibi bizavamo ibikubiyemo bifite hasi cyane kugaragara kandi nibibi rwose kurutonde rwa SEO. Nibyingenzi cyane guhora utanga moteri yubushakashatsi hamwe nabakwumva amakuru menshi ashoboka kumiterere yibirimo bya videwo. Niyo mpanvu impanvu transcript ari ingirakamaro, itanga aya makuru kubakurikirana nabakiriya, bikavamo inyungu nyinshi mubucuruzi.
Nkuko twigeze kubivuga, hari inyungu nyinshi, nyinshi zijyanye na SEO biva mugushyiramo transcription mubirimo amashusho. SEO nikintu gikomeye mugihe cyo kugaragara kumurongo wubucuruzi bwawe. Tuzaganira kuri 4 muri izi nyungu mubindi bice.
1. Kwandukura bifasha Urutonde rwawe muri rusange
Inyandiko-mvugo irashobora gufasha urwego rusange rwibirimo muburyo bwinshi, muburyo bwinshi, ariko icyibanze muri byose nuko barema ibintu Google cyangwa indi moteri ishakisha ishoboye gukurura no gutondeka. Iyo ukurikirana ibirimo, moteri ishakisha ubwoko ubwo aribwo bwose bwerekana ibimenyetso, ikintu gishobora kwerekana impamvu ibi bintu bishobora kuba ingirakamaro kubantu bakoresha moteri ishakisha. Niba utanze amashusho ya videwo, uhita ushiramo ijambo ryibanze rishobora gushakisha moteri nka Google ishobora kubona hanyuma igashyirwa kumurongo.
2. Kwandukura ni ingirakamaro iyo biza kongera traffic traffic
Urutonde rwibirimo rwahujwe nurujya n'uruza rushoboka iyo bigeze kuri SEO. Niba igice kimwe cyiyi ntera cyiyongereye, ibi nabyo bizagira ingaruka kubindi. Iyo inyandiko-mvugo itanga urutonde rwiza rwa page yawe, ibi nabyo bizavamo traffic nyinshi zoherezwa kurupapuro rwawe, naho ubundi. Niba ijambo ryibanze ryanyu rifite imyanya myiza mubisubizo byubushakashatsi bwa Google, niba byegereye imyanya icumi yambere murwego rwo gushakisha, ibi bizavamo urujya n'uruza rwinshi kandi rushobora gukanda kurupapuro rwurubuga rwawe, nibirimo amashusho.
3. Kwandukura ni ingirakamaro iyo bigeze kumahirwe yo kubaka-kubaka
Ubwoko ubwo aribwo buryo bwiza bwo kubaka-bwubaka burimo haba imbere ndetse n’imbere, bivuze ko utanga neza guhuza ibirimo bikubiye muri domaine yawe, mugihe kimwe kandi urimo ugerageza kumvisha izindi mbuga zitandukanye zo hanze. gutanga amahuza akugarukira. Amashusho yerekana amashusho ni ingirakamaro kubice byombi byiki gikorwa.
Mugihe cyo guhuza ibice byimbere, kwandukura ibikubiyemo bizagufasha gushyira amahuza kubintu byose kurubuga rwawe bifite akamaro. Kurugero, niba ibikubiye muri videwo yawe bijyanye no kuganira kubiranga ibicuruzwa runaka, urashobora gushyira umurongo wibicuruzwa byihariye kurubuga rwawe. Iyo ushyize ahuza, wowe muburyo bwo gukora ubwoko bwurubuga rushobora kugendana nabakiriya bawe.
Iyo bigeze ku bwoko ubwo aribwo bwose bwo hanze, ubushakashatsi bwinshi bwerekana ko abaguzi bakunda muri rusange ibintu birimo amashusho, amashusho na lisiti zitandukanye. Abakiriya benshi bakeneye kuvuka bakeneye gusangira nabandi bakoresheje nabandi, niyo mpamvu ibiyirimo bigomba kuba byoroshye kubisangiza kandi byoroshye bishoboka.
4. Kwandukura birashobora kuba ingirakamaro mugihe cyo kugabanya igipimo gishobora kugabanuka
Iyo ushyize amashusho mashusho kuruhande rwibirimo, ibi bizavamo kongera imbaraga zo gusezerana no kwegera abumva. Igipimo cya bounce yawe nacyo gishobora kugabanuka, ndetse nigihe cyo kugereranya igihe umuguzi ashobora gukoresha kurupapuro rwawe arashobora kwiyongera. Inyandiko-mvugo ni nziza kuko ihita itanga ibintu byinshi bishoboka kubakiriya bose bakoresha.