Uzigame Kugera kuri 43% kumafaranga yo kwandukura

Wige uburyo ibigo bishobora kuzigama kugera kuri 43% kubiciro bya Transcription:

Ibyerekeye ubushakashatsi ku isoko

Ubushakashatsi ku isoko nimbaraga zateguwe zo gukusanya amakuru yerekeye amasoko afite intego hamwe nabakiriya: kubimenya, guhera kubyo umwirondoro wabo nkumuguzi. Nigice cyingenzi cyibikorwa byubucuruzi ningingo nkuru yo gukomeza guhangana. Ubushakashatsi ku isoko bufasha kumenya no gusenya ibikenewe ku isoko, ingano y’isoko na opposition. Harimo ingamba zombi zifatika, kurugero, guterana hagati, guterana imbere no hanze, hamwe na etnografiya, kimwe nuburyo bwo kubara, urugero, ibisobanuro rusange byabakiriya, no gusuzuma amakuru atabishaka. Ubushakashatsi ku isoko ni ugukusanya neza no guhindura amakuru yerekeye abantu cyangwa amashyirahamwe ukoresheje ingamba zifatika kandi zumvikana hamwe nuburyo bukoreshwa na sociologie ikoreshwa kugirango ubone ubumenyi cyangwa imbaraga zikomeye.

Ubushakashatsi ku isoko no kwamamaza ni gahunda yingamba zubucuruzi; igihe kimwe aba bitabwaho muburyo budasanzwe. Urwego rwubushakashatsi bwamamaza rurashizweho cyane kuruta urwego rwubushakashatsi ku isoko. Nubwo byombi birimo abaguzi, ubushakashatsi bwamamaza bushishikajwe no guteza imbere imiterere, urugero, kumenyekanisha ibihagije hamwe na Salesforce ikora neza, mugihe ubushakashatsi bwisoko bwita cyane kubucuruzi no gutwara abantu. Ibisobanuro bibiri byatanzwe kubeshya ubushakashatsi bwamasoko kubushakashatsi bwamamaza ni kugereranya amagambo kandi byongeye kandi ko ubushakashatsi bwisoko ari agace k'ubushakashatsi bwamamaza. Ibindi bidahwitse bibaho ukurikije amashyirahamwe akomeye afite ubuhanga nibikorwa muri utwo turere twombi.

N’ubwo ubushakashatsi ku isoko bwatangiye gutekerezwa no gushyirwa mu bikorwa bisanzwe mu myaka ya za 1930 nkishami ry’iturika ryamamazwa rya radiyo ya Zahabu ya radiyo muri Amerika, ibyo byashingiraga ku bikorwa bya 1920 byakozwe na Daniel Starch. Ibinyamisogwe byubatse hypothesis iteza imbere bigomba kugaragara, gusuzumwa, kwemerwa, kwibukwa, cyane cyane, gukurikiranwa, kugirango bibonwe ko ari byiza. Abamamaza bumvise akamaro k'ubukungu n'imibereho y'ingero aho bashyigikiye imishinga itandukanye ya radio.

Ubushakashatsi ku isoko nuburyo bwo kubona igishushanyo cyibyo abakiriya bakeneye kandi bemera. Irashobora kandi gushiramo gushakisha uko bakora. Ubushakashatsi burashobora gukoreshwa muguhitamo uburyo ikintu cyamamazwa. Ubushakashatsi ku isoko nuburyo abayikora hamwe nisoko bakora isuzuma ryabakiriya no gukusanya amakuru kubyerekeye ibyo abaguzi bakeneye. Hariho ubwoko bubiri bwingenzi bwubushakashatsi bwibarurishamibare: ubushakashatsi bwingenzi, bugabanijwemo ibizamini byuzuye kandi bifatika, hamwe nubushakashatsi bufasha.

Ibintu bishobora gusuzumwa hifashishijwe ubushakashatsi bwibarurishamibare harimo:

Amakuru yisoko: Binyuze mumibare yisoko umuntu arashobora kumenya ibiciro byibintu bitandukanye kumasoko, hamwe nibitangwa nibisabwa. Abasesenguzi mu by'ubukungu bafite akazi kanini kuruta uko bisanzwe bigaragara kuko bafasha abakiriya babo kubona imibereho, yihariye, ndetse byemewe n'amategeko yubucuruzi.

Igabana ryisoko: Igabana ryisoko ni igabana ryisoko cyangwa rubanda mumatsinda mato hamwe nimpamvu zigereranya. Mubisanzwe bikoreshwa mugutandukanya itandukaniro ryimiterere, gutandukanya ibice (imyaka, igitsina, ubwoko, nibindi.), Itandukaniro rya tekinoloji, itandukaniro rya psychographie, nibitandukaniro mugukoresha ibintu.

Imiterere yisoko: Imiterere yisoko niterambere ryizamuka cyangwa rimanuka ryisoko, mugihe cyagenwe. Guhitamo ingano yisoko birashobora kuba ikibazo cyane kumahirwe yuko umwe atangirana nandi majyambere. Kuri ibi bihe, ugomba kubona imibare kuva mubiteganijwe kubakiriya, cyangwa ibice byabakiriya.

Iperereza rya SWOT: SWOT ni ikizamini cyahimbwe cyimbaraga, intege nke, amahirwe niterabwoba kubirimo mubucuruzi. SWOT irashobora kandi gusubirwamo kugirango amarushanwa abone uko yakubaka kuzamura no kuvanga ibintu. SWOT ingamba zifasha muguhitamo no kongera gusuzuma uburyo bukoreshwa no guhagarika inzira zubucuruzi.

Isesengura RYIZA: PEST ni iperereza ryerekeye imiterere yo hanze. Harimo kureba muri rusange ibintu bya politiki, ubukungu, imibereho myiza n’ikoranabuhanga bya sosiyete hanze, bishobora kugira ingaruka ku ntego cyangwa ku musaruro w’isosiyete. Bashobora guhinduka inyungu kuri firime cyangwa kwangiza imikorere yayo.

Ibicuruzwa byiza bikurikirana: Ibicuruzwa bikurikira nuburyo bwo guhora ugereranya amajwi yikimenyetso, haba kubaguzi babikoresha (urugero Brand Funnel) nibitekerezo byabo. Ibiranga ubuzima bwiza birashobora kugereranywa muburyo butandukanye, kurugero, kumenyekanisha ibicuruzwa, uburinganire bwibicuruzwa, imikoreshereze yikimenyetso hamwe nubudahemuka.

Kugirango dusoze muri make incamake yubushakashatsi bwisoko, twavuga ko ntagushidikanya ko amakuru yukuri kandi yuzuye arirwo rufatiro rwibikorwa byose byubucuruzi byatsinze kuko bitanga amakuru menshi kubakiriya bashobora kuba bahari kandi bahari, amarushanwa, ninganda muri rusange. Ba nyir'ubucuruzi bifuza cyane barashobora noneho kumenya niba ubucuruzi bushoboka mbere yo gushora umutungo utari muto mumushinga runaka.

Ubushakashatsi ku isoko butanga amakuru ajyanye no gufasha gukemura ibibazo byo kwamamaza ubucuruzi bushobora guhura nabyo, kikaba ari igice cyingenzi mubikorwa byo gutegura imishinga. Ingamba nkibice byisoko bifasha kumenya amatsinda yihariye mumasoko no gutandukanya ibicuruzwa, bitanga indangamuntu kubicuruzwa cyangwa serivisi bitandukanya nabanywanyi, ntibishoboka gutera imbere hatabayeho ubushakashatsi bukwiye ku isoko.

Ubushakashatsi ku isoko bukubiyemo ubwoko bubiri bwamakuru:

Amakuru y'ibanze. Ubu ni ubushakashatsi wowe ubwawe cyangwa ukoresha umuntu wo kuguteranyiriza.

Amakuru yisumbuye. Ubu bwoko bwubushakashatsi bumaze gukusanywa no gutegurwa kubwawe. Ingero zamakuru yisumbuye zirimo raporo nubushakashatsi bwakozwe ninzego za leta, amashyirahamwe yubucuruzi cyangwa ubundi bucuruzi mu nganda zawe. Byinshi mubushakashatsi mukusanya birashoboka cyane ko ari ubwa kabiri. Mugihe ukora ubushakashatsi bwibanze, urashobora gukusanya ubwoko bubiri bwibanze bwamakuru: ubushakashatsi cyangwa bwihariye. Ubushakashatsi bwubushakashatsi burakinguye, buragufasha gusobanura ikibazo runaka, kandi mubisanzwe bikubiyemo ibibazo birambuye, bitubatswe aho ibisubizo birebire bisabwa mumatsinda mato yababajijwe. Ku rundi ruhande, ubushakashatsi bwihariye, burasobanutse neza kandi bukoreshwa mu gukemura ikibazo ubushakashatsi bwakozwe bwerekanye. Ibibazo byubatswe kandi byemewe muburyo bwegereje. Muri bibiri, ubushakashatsi bwihariye nabwo buhenze cyane.

Ubushakashatsi bwa Gglot nisoko

Ibigo byinshi byubushakashatsi bwamasoko bifashisha serivisi za Gglot kugirango babone transcript mumatsinda yabo yibanze, amanama, hamwe no guhamagara. Kugirango umenyere uburyo ikigo kimwe cyihariye, Itsinda ryubushakashatsi bwa Vernon, rikoresha transcript nkigice cyingenzi cyubushakashatsi bwabo nisesengura ryamakuru, reba iperereza ryibanze munsi.

Kubigo byinshi byubushakashatsi bwisoko, inyandiko-mvugo ningirakamaro kubintu bifatika no kubuza amashyamba kubogama mugihe dusuzuma amatsinda yibanze, amanama nibiganiro. Ku mahirwe yuko firime ifite amajwi menshi yafashwe amajwi, ni uburyo buhenze cyangwa buramba kugirango tubone inyandiko-mvugo yuzuye kandi yizewe ya buri nama. Amashirahamwe menshi yo kwandukura yishyuza amafaranga yinyongera kubitumirwa byihuta, nikintu cyose cyihuta kuruta igihe cyo guhinduka cyiminsi 3-5 yakazi. Hamwe nigitutu cyabakiriya kugirango batange ibisubizo byubushakashatsi byihuse nkuko byari byitezwe, gutegereza inyandiko-mvugo ihinduka icyuho gikomeye mubikorwa.

Itsinda ry’ubushakashatsi bwa Vernon ryashoraga ingufu nyinshi zireba inyandiko-mvugo yinama zabo. Iyandikwa ryibanze ryibanze kugirango bashobore gutangira kwandika code, kumeneka, no kumenyekanisha ibyavuye mubushakashatsi bwabo kubakiriya babo. Ntabwo byonyine byari abatanga inyandiko zabo, Atomic Scribe, bishyuza amafaranga yinyongera mugutumiza byihuta, icyakora igipimo cyabo nacyo cyazamutseho $ 0.35-0.50 kumunota wamajwi kubavuga benshi nijwi riteye ikibazo; ayo mafaranga yongeyeho.

Ku isosiyete iyo ari yo yose, Gglot itanga inyandiko-mvugo mu masaha 24 kugirango ibyangombwa bitarenze isaha y'uburebure. Turemeza neza 99% kandi ntitwishyuza amafaranga yinyongera kubavuga batandukanye cyangwa munsi yubuziranenge bwijwi. Gglot guha agaciro no guhindukira byihuse byatanze imishinga mugihe cyibyumweru 8, inzira yakoreshaga ibyumweru icumi.

Urundi ruhande rwiza nuko hamwe na Gglot, transcript zitangwa zikimara gukorwa. Ibyo bivuze ko kuruta impuguke mu makuru muri VRG itanga amajwi menshi atandukanye yafashwe amajwi kugirango yandukurwe arashobora kubona amahirwe yo gutangira gukora mugihe inyandiko yambere yandukuwe, kuko azahabwa buri nyandiko mvugo ikimara kurangira. Ibicuruzwa bisubiza ibice nkuko birangiye. Ku mahirwe yo gutanga amajwi 12, iyo agarutse bwa mbere, abonye umwanya wo kwikuramo code no kurangiza umurimo arangije. Ntabwo akeneye gutegereza kugeza igihe buri nyandiko-mvugo 12 igarutse.

Kugirango ibiciro byacu bikomeze, turemeza ko amafaranga asa, igihe cyo guhinduka hamwe nukuri kubakiriya bose. Ibiciro byandikirwa byunguka mumuryango uwo ariwo wose ukora ubushakashatsi ku mibare ucunga amajwi menshi kandi ugasaba igihe ntarengwa. Twiteguye kwandukura inyandiko zawe uyumunsi, nta gihe cyo kuyobora cyangwa amasezerano ntarengwa asabwa.

Gglot iguha imbaraga zo guhangana nindi mishinga myinshi. Mugihe ufite ubushakashatsi bwubushakashatsi cyangwa ibindi bintu byose byanditswe vuba vuba, urashobora kwagura akazi kawe hejuru ya 20%. Icyatwaye ibyumweru icumi kurangiza, birashobora gufata umunani gusa tubifashijwemo. Ibi bigufasha gufata imishinga myinshi no kubaka umusaruro. Gerageza Gglot uyumunsi.