Inama 10 zuburyo bwo kubaka SaaS Gutangira kandi wabaye # 1 mugiciro gito cyamajwi

Mugihe twatangizaga GGLOT hagati yicyorezo kibi mumyaka 100 ishize, bita COVID-19, twatekereje reka tuyubake, kandi twizere ko tuzagira umukoresha cyangwa babiri mubyumweru bibiri biri imbere. Gutangiza gutangiza ni akazi katoroshye, akazi. Wubaka software. Fungura urubuga. Shiraho kwamamaza kumurongo kandi wizere ko ikiguzi kuri buri kanda cyaba gito bihagije kuburyo ushobora gukurura byibuze umukoresha uhembwa. Cyane cyane, mugihe twatwitse mbere tugerageza gutangiza Ackuna.com - urubuga rwo gusobanura terefone idafite abantu. Ntabwo byagenze neza kandi twahagaritse kubishyigikira.

Ubwitonzi bumwe bwadukurikiranye icyo gihe. Ubukungu bwifashe nabi. Amerika ifunze, abangiza basenya amateka y’amateka kandi batangaza repubulika yigenga ya Seattle, ariko turagerageza gukomeza kugira ubwenge no kubaka ikintu gifatika mu mutima w’icyorezo - Umujyi wa New York. Intego yari yoroshye rwose - gutangiza no kuzana byibuze umukiriya wishyura. Nibyo. Nta mwami ukomeye wimuka. Umukiriya umwe gusa. Umwe gusa kugirango yemeze igitekerezo. Iyo yari gahunda.

Inkuru ndende ngufi. Twatangije gutangira gushya mugushiraho ibyumweru bibiri! Sinzi impamvu byarihuse kandi byoroshye. Bimwe mubyabiteye ni Ackuna yananiwe, yari isanzwe ifite ikibaho cyateye imbere muri yo hamwe namakarita yinguzanyo yatunganijwe. Icyo twagombaga gukora ni ugushiraho urupapuro rushya rwo kugwa, kuzuza ibirimo no gutunganya gato ikibaho. Byibanze, kopi yimikorere. Umva nko guteka indi kuki ivuye kumugati umwe. Ibyo byarihuse kandi byoroshye.

Twatangiye gutangira kuwa gatanu, 13 Werurwe 2020 kandi nanditse kuri blog hano . Nasubiye ku kazi, nandika iyo videwo, mvuga ibyorezo kandi numva mfite icyizere ko ibyo nubatse byagira akamaro. Ibintu bimwe ibyo buri rwiyemezamirimo yumva, sibyo? Ariko, mugihe nasubiye ku kazi kuwa mbere, nabonye ko abakoresha bashya babiri biyandikishije kandi umuntu umwe yashyizeho itegeko ryishyuwe! Cyakoze! Hooray! Nukuri narishimye cyane kuko umukoresha yashoboye kumenya inzira yo kwiyandikisha, kohereza dosiye yo kwandukura no kuyishyura. Byose byagenze neza! Ntabwo nigeze nakira ikirego kijyanye n'ubwiza bubi cyangwa izindi iterabwoba kuri we. Byari ibicuruzwa bisukuye. Umukoresha yasaga nkunyuzwe. Ndanyuzwe rero nanjye nari !!!

Ni ubuhe burambe bwanyigishije?

Niba waratsinzwe rimwe, ntutinye kugerageza ikindi. Cyane cyane, mugihe usanzwe ufite inyandikorugero kuva imishinga yabanjirije. Wandukure kandi wandike imiterere ihari, ongeramo ibintu bishya hanyuma ugerageze kongera gucuruza ibicuruzwa bishya kubantu bawe bashya. Irashobora gukora neza. Ntuzamenya kugeza ugerageje.

Inama # 1 - Kubaka ibicuruzwa byoroshye.

Wibande kubyo utagomba gushyiramo ahubwo nibirimo. Byingirakamaro cyane ntabwo aribyiza. Komeza byoroshye. Niba ushaka ko abakoresha bamenya uko bakoresha ibicuruzwa bya SaaS, ntukabigora. Ibicuruzwa byinshi bya SaaS birananirana kuko bisaba PhD mubushakashatsi bwibicuruzwa kugirango wumve uko wabikoresha. Urugero, Kugurisha. Gerageza kwiga uburyo washyira mubikorwa CRM kumuryango wawe utiriwe usara!

Inama # 2 - Kora gahunda eshatu zo kwiyandikisha hanyuma ureke abakoresha bahitemo.

Abantu bakunda kugira amahitamo. Ariko mugihe batazi neza gahunda nziza, bahitamo ikintu hagati. Muri psychologiya ibi bintu byitwa psychologiya yo guhitamo . Amahitamo menshi atera ibyemezo bike. Amahitamo atatu ni meza kandi abayikoresha bagwa ahantu hagati, cyane cyane iyo ushizeho ikimenyetso: "Bikunzwe cyane!"

Inama # 3 - Kora gahunda yubuntu.

Iyo abantu bakuvumbuye kumurongo, ntibashobora kwiyandikisha no kwishyura. Ahubwo, abantu bose bifuza kugerageza amazi. Reba ibicuruzwa byawe kubuntu, shora igihe n'imbaraga zabo kubyiga hanyuma noneho wemere kubyishyura. Gahunda yubuntu ikuraho gushidikanya. Gahunda yubuntu yorohereza kubigerageza. Ntacyo bafite cyo gutakaza kandi uzabona kwiyongera kubiciro byo guhinduka.

Inama # 4 - Kurikirana impinduka kuva kumunsi wambere.

Mugihe utangije uburyo ubwo aribwo bwose bwo kwamamaza, ugomba gushiraho uburyo bwo gukurikirana. Nakoresheje Amatangazo ya Google kandi tekinike yanjye yo gukurikirana ni iyandikisha ry'abakoresha. Ntabwo narinzi ko bishyura ikintu cyangwa batishyuye. Gusa narinzi ko biyandikishije cyangwa batiyandikishije. Kwishura ni iyindi nkuru. Ninkuru yo kumenya niba uyikoresha yizeye urubuga rwawe. Kwiyandikisha nyirizina nibyo byingenzi. Ifasha kumenya ijambo ryibanze riyobora ubwoko bwiza bwabashyitsi. Wakongera amasoko kumagambo yingenzi kandi ukagabanya amasoko kumagambo yingenzi atakaza amafaranga kandi azana zeru zeru.

Inama # 5 - Ntukishyure byinshi.

Ntushobora gutsinda umukiriya ufite ibiciro biri hejuru. Sam Walton watangije Walmart yari abizi kandi atsinda abanywanyi bose bagerageje kumurwanya mubucuruzi bwo gucuruza. Jeff Bezos yafashe intera. Ububiko bwe bwo kumurongo bwafashe intera yibiciro mugihe yabanje kwerekana Barns na Noble, hanyuma nabandi bacuruzi mubindi bice. Igiciro gikora neza. Rero, igitekerezo nukutishyuza byinshi.

Ariko tuvuge iki ku nyungu y'inyungu? Nigute ushobora guhatana kandi ugakomeza kwihanganira kuzamura ibiciro kuri kanda? Icyo nikibazo gikomeye. Ongera ushyire mubikorwa byawe uhereye kubiciro bidahenze. Wige indege zihenze nka Ryan Air na JetBlue. Reba icyabatera umwihariko kandi mwiza mubikorwa byabo byo kwamamaza. Babika amafaranga kubintu bitari ngombwa. Bashora mu ikoranabuhanga kugirango inzitizi zikorwe. Rero, kuzigama biba binini. Ndetse Walmart ubwayo yari umuyobozi ushora imari mu ikoranabuhanga inyuma yimashini za cashier na logistique kuva muri mirongo inani. Byihuta kurusha abandi bahanganye bose bashyize mubikorwa seriveri nkuru n'itumanaho hagati yububiko kugirango bagabanye ibicuruzwa neza kandi neza.

Inama # 6 - Koresha WordPress nka moteri yawe ya prototype.

Njye kubwanjye ndi umufana ukomeye wa WordPress kuva 2008 ubwo yagaragaye bwa mbere kuri enterineti. Ni urubuga rwa blog rwagenewe gusimbuza Blogger nibikoresho bihatanira. Yatsinze neza, ariko amaherezo, WP yahindutse igikoresho gikomeye cya SaaS cyihutisha itangizwa ryibicuruzwa kandi ryemerera prototyping kurubuga rwihuse. Hamwe ninsanganyamatsiko nyinshi hamwe na plugins zo guhitamo, urashobora gushiraho byihuse urubuga rushya, ukongeramo impapuro zabugenewe, kandi cyane cyane, amacomeka yerekana umuvuduko wurubuga rwawe nibikorwa byindimi nyinshi.

Inama # 7 - Kwagura kwisi yose kuva kumunsi wambere.

Nta mpamvu yo gutegereza igihe nikigera. Ntabwo bizigera bibaho. Hamwe nigiciro cyo gukanda uhembwa burigihe, kandi abanywanyi benshi bagerageza gupiganira ijambo ryibanze ryinjiza amafaranga kuri Google, uzisanga mumuyaga winyanja yamaraso. Igiciro cyo guhinduka kiri hejuru yubumenyi bwikirere. None, kuki dutegereza kandi twizeye ko ibiciro muri Amerika bizamanuka?

Twifashishije urubuga rwacu rwa SaaS rwubuhinduzi bwa ConveyThis kugirango twagure GGLOT mu ndimi icumi: Icyongereza , Icyesipanyoli , Igifaransa , Ikidage , Ikirusiya , Ubuholandi , Danemark , Koreya , Igishinwa , n'Ikiyapani . Twakuyeho kandi dukoresha plagin yacu ya WordPress yo kwagura yaguye urubuga mububiko bushya: / sp, / de, / fr, / nl nibindi. Nibyiza kuri SEO na traffic traffic. Ntushaka kwishingikiriza kumatangazo ya Google yishyuwe ubuzima bwose. Urashaka kandi gushora imari mubikorwa byo kwamamaza no gukurura ibinyabiziga byiza byo gushakisha ibinyabiziga. Tekinoroji yacu iremera ibyo. Noneho, igihe cyiza cyo gutangirana nubu. Imodoka kama itwara igihe kinini cyo kubaka. Ntushobora no kubaho kugeza igihe traffic izatangira kwisuka kurubuga rwawe. Noneho, ubikore kumunsi wa mbere nkuko Jeff Bezos abivuga.

Inama # 8 - Ntugahagarare hamwe nubusobanuro bwikora.

Koresha abahanga mu by'indimi! Ku bitureba, ubwinshi bwimikoranire nibicuruzwa byacu bibaho imbere mumapaji. Ni imbere kandi bisaba guhindurwa neza mundimi zamahanga kugirango barebe ko abakoresha babikoresha kandi ntibaseke. Imashini zahinduwe zishobora kumvikana cyane kandi zituma urubuga rwawe rusa nkudasanzwe. Ikintu cya nyuma wifuza gukora ni ugushora amafaranga yose mumatangazo yishyuwe kandi amaherezo ya funnel ufite abakoresha gucogora mugihe bahuye nurupapuro rwibicuruzwa byahinduwe nabi. Guhinduka byababara! Twakemuye icyo kibazo twohereza imashini zahinduwe kugirango zisuzumwe n’umwuga n’Icyesipanyoli, Igifaransa, Ikidage, Ubuholandi, Danemark, Ikiyapani, Igishinwa n’Abanyakoreya. Byadusabye imbaraga nkeya kandi bitwara amafaranga make, ariko urugendo rurangiye, byafashije kongera impinduka no kwemeza ko abashyitsi babanyamahanga bashobora gukorana neza nurubuga rwacu. ConveyIbi bitanga amahitamo yo kugenzura ubuhanga by the way!

Inama # 9 - Kwagura Amatangazo ya Google mu ndimi z'amahanga.

Umaze guhaguruka ukajya mucyongereza ukabona kumva amatangazo azana traffic nyinshi, gerageza kwaguka mu zindi ndimi. Ku bitureba, igihugu cya mbere twagiyeyo ni Ubudage. Twabonye ko amarushanwa ari make, ariko imbaraga zo gukoresha Ikidage zari nyinshi nkabanyamerika! Turasuzuma ibyamamajwe bya Google hamwe na Google Translate, twahinduye ijambo ryibanze mu kidage hamwe na Google Translate (ntamuntu numwe mubakozi bacu uvuga ikidage). Ibitekerezo. Reba abanywanyi bawe b'Abadage baho! Amahirwe nuko bamaze kuzana inkuru nziza zamamaza. Guza ibitekerezo byabo hanyuma wemere kubikoresha wenyine. Wakora amatangazo meza murubwo buryo kandi uzigama igihe cyagaciro ugerageza kumvikana neza. Noneho twimukiye mu gifaransa dusanga igiciro kuri kanda ndetse kiri munsi. Inyanja yarushagaho kugira isuku. Shark yasigaye muri Amerika. Ku bijyanye no kwaguka mu Burusiya, Aziya no mu bihugu bivuga icyesipanyoli, yari inyanja y'ubururu rwose. Amatangazo agura amafaranga. Nibyo. Amafaranga. Numvaga ari 2002 byongeye. Ibyiyumvo bidasanzwe, ariko birashimishije. Nibyo bisaba kujya mumahanga. Shora mubisobanuro byururimi hanyuma uhunge icyuzi cyamaraso yawe urimo gusaranganya.

Inama # 10 - Reka bikure

Rero, nyuma y'amezi atatu, abiyandikishije nyirizina ntabwo bazamutse cyane. Abakoresha bamwe baguze $ 19 / ukwezi Gahunda yubucuruzi, bamwe ndetse na $ 49 / ukwezi gahunda ya Pro. Ariko benshi muribo baguye kuri konti yubuntu nkuko abantu benshi babikora hamwe na Freemium itanga. Ntabwo bimbabaza cyane. Abakoresha berekana serivisi zacu hanyuma bakagaruka mugihe badukeneye. Nuburyo bwiza bwo kwishyura-nku-kugenda-moderi hamwe nabakiriya ba serivise nkeya. Ibyishimo byanjye cyane ni ukubura amatike yo gufasha abakiriya. Irerekana ko twakoze akazi kacu bihagije kugirango ibicuruzwa byoroshe kubyumva kandi byoroshye gukorana. Ibi bivanaho ibibazo byose byimbere hamwe nibicuruzwa byashizweho, kugena no gutanga serivisi kubakiriya.

GGLOT imaze kwiyandikisha kubakoresha barenga 2000 mumezi atatu yambere. Benshi muribo baturutse kuri Google Yamamaza hamwe na SEO organic dukesha plugin ya Convey . Ariko, turimo gukundana nindi miyoboro yamamaza nka Facebook na LinkedIn. Ninde ubizi, birashoboka ko hazaba inyanja yubururu muribi bibuga byo kwamamaza? Umuntu wese ushobora gutanga igitekerezo kuri ibyo? Reka turebe kandi twongere dusuzume mumezi atatu ubwo tuzandika ingingo nshya ya blog kubyerekeye iterambere rishya murugendo rwacu rwa SaaS!

Muraho!