Masitepe Momwe Kwezani Podcast Yanu Kuti Spotify

Ngati mutsatira zomwe zachitika posachedwa pakutsatsa kwa digito, mukudziwa kale kuti podcasting ndi imodzi mwa nyenyezi zomwe zikukwera. Podcasting ndi njira yamakono, yothandiza yolimbikitsira bizinesi yanu kapena malingaliro ndikupeza otsatira. Chimodzi mwazabwino zazikulu za njirayi ndikuti sichifuna zinthu zambiri, ndipo aliyense wodziwa bwino zaukadaulo amatha kupanga njira ya podcast pa YouTube kapena blog yawo. Komabe, ngati mukufuna kufikira anthu ambiri momwe mungathere, muyenera kuchitapo kanthu ndikukweza podcast yanu pamapulatifomu osiyanasiyana. Mmodzi wa iwo amene kwenikweni ofunika kutchula ndi Spotify. M'nkhaniyi, tafotokoza mwatsatanetsatane ndondomeko mmene mukhoza kweza wanu Podcast kuti Spotify.

Musanayambe ndi masitepe, ife choyamba kukuthandizani kumvetsa chimene Spotify ndiyeno mukhoza kusankha ngati kuli koyenera.

Spotify ndi nsanja yodziwika bwino yotsatsira, yomwe imagwiritsidwa ntchito ndikukondedwa ndi ambiri okonda ma podcast. Idakhazikitsidwa koyamba mu Okutobala 2008, ndi mtolankhani waku Sweden wapa media ndi ma audio. Likulu lapadziko lonse la kampaniyi pakadali pano lili ku Stockholm, Sweden ndipo likulu lotchedwa likulu lamakampani lili ku New York City.

Spotify amagwira ntchito popereka chisankho chachikulu cha nyimbo zojambulidwa ndi ma podcasts. Zosungira zake zikuphatikiza, pakadali pano, nyimbo zopitilira 60 miliyoni zomwe zimachokera kumakampani ambiri ojambulira padziko lonse lapansi ndi makampani osiyanasiyana atolankhani. Mtundu wake wamabizinesi umachokera ku zomwe zimatchedwa ntchito ya freemium. Muutumiki woterewu zambiri zomwe zimayambira papulatifomu ndizosavuta kugwiritsa ntchito, koma zimabwera ndi zowongolera zochepa komanso zotsatsa zomangidwa. Zina zotsogola, mwachitsanzo kumvetsera zomwe zili mkati popanda kusokonezedwa ndi malonda, kapena njira yotsitsa zomwe zili kuti zitheke popanda intaneti, zitha kupezeka pokhapokha wogwiritsa ntchito akalipira ndalama zonse zolembetsa (zomwe ndi $9.99 pamwezi pa mphindi). Pulatifomu ndiyosavuta kugwiritsa ntchito, ndipo nyimbo zitha kufufuzidwa m'njira zosiyanasiyana, kutengera ma Albums, mitundu kapena ojambula ena. Ogwiritsa ntchito amathanso kupanga kupanga ndikugawana nawo playlists kapena Albums. Chifukwa chake, sizodabwitsa kuti ndi nsanja yotchuka kwambiri.

Chinthu chinanso chosangalatsa cha Spotify ndikuti njira yake yolipira ndiyosiyana ndi malonda wamba a Albums kapena kutsitsa. M'mitundu yakale iyi, ojambula amalipidwa mtengo wokhazikika pa nyimbo iliyonse kapena chimbale chomwe chimagulitsidwa. Pankhani ya Spotify, ndalama zonse zomwe zimaperekedwa zimatengera kuchuluka kwa mitsinje ya wojambulayo, kuyesedwa ngati gawo la nyimbo zonse zomwe zimaseweredwa papulatifomu. Spotify idzagawira pafupifupi 70% ya ndalama zonse kwa omwe ali ndi ufulu wa nyimbozo, ndipo nthawi zambiri zimakhala zolembera. Ojambula amalipidwa pomaliza ndi zolemba zawo, kutengera mapangano awo.

Spotify ndi nsanja yayikulu, ili kale ndi omvera a 300 miliyoni ndi olembetsa oposa 135 miliyoni. Monga tanenera kale, ili ndi mitundu yosiyanasiyana yosankha zomvera, ndipo idayambanso ndi kukhamukira kwa podcast mu 2018. M'chaka cha 2020 idapereka kale ma podcast opitilira miliyoni miliyoni. Malinga ndi kuyerekezera kwina kovutirapo, opitilira 40% mwa ogula onse a podcast amamvera ma podcasts awo kudzera pa Spotify. Izi zikutanthauza kuti ziribe kanthu mutu wa podcast yanu omvera anu mwina amagwiritsa ntchito kale Spotify ndipo ndi malo oyenera kuti mukweze podcast yanu. Simungapite molakwika posankha nsanja yayikulu komanso imodzi mwadongosolo labwino kwambiri lomwe lilipo.

Kodi Spotify ali ndi zovuta zilizonse? Inde, pali zophophonya zina. Tsoka ilo, simungawonjezere zolembedwa ku podcast, zomwe zimapangitsa kuti podcast isafikike kwa anthu omwe samamva kapena olankhula omwe si a mbadwa. Mutha kuthana ndi vutoli pongogwiritsa ntchito zomwe mwalemba patsamba lanu la podcast. Mutha kupanga zolembedwazo pamanja, nokha, kapena kulemba ganyu akatswiri opereka chithandizo, monga Gglot kuti akuthandizeni pa izi. Mwachidule, tumizani zomvera zanu kudzera pa Tsamba Loyambira ndipo mupeza zolemba zanu zolondola pamtengo wabwino. Gulu lathu la akatswiri odziwa zolembera ndi okonzeka kuthana ndi zomvera zilizonse kapena makanema, ndipo mutha kukhala otsimikiza kuti chotsatira chomaliza cha zoyesayesa zawo chidzakhala cholembedwa cholondola kwambiri, chomwe mutha kusintha ndikusintha patsamba lathu, musanatsitse kompyuta yanu. Gulu lathu lili ndi zaka zambiri mubizinesi yosindikiza, ndipo limatha kuthana ndi zinthu zamtundu uliwonse, mosasamala kanthu za kusiyana kwa chilankhulo, mawu achidule kapena mawu enaake. Ngati zomwe muli nazo zikuchokera pamakambirano apamwamba amitu inayake, zingakhale zothandiza kwambiri kuti muwonjezere podcast pamodzi ndi mawu kapena kanema wanu, kuti mupewe kutanthauzira kolakwika. Omvera anu adzayamikiradi khama lowonjezera, ndipo zotsatira zake zidzakhala zolembetsa zambiri, zomwe, ndithudi, zikutanthauza kuti ndalama zambiri zikubwera.

Ponseponse, kulembetsa ndi gawo limodzi lofunika kwambiri lomwe mungapange kuti muonetsetse kuti podcast yanu ili ndi anthu ambiri omvera, komanso ipangitsa kuti zomwe zili zanu zizipezeka mosavuta kwa anthu omwe samva. Chinanso chosangalatsa ndichakuti imatha kukhala yothandiza kwambiri anthu akakhala ndi nthawi ya podcast, koma mwachitsanzo, alibe mahedifoni, chifukwa amakhala m'sitima yodzaza ndi anthu ndikupita kuntchito. . M'mikhalidwe ngati imeneyi, ndizothandiza kwambiri kukhala ndi zolembedwa za podcast, kuti omvera anu nthawi zonse asaphonye zomwe mwalemba. Akhoza kungowerenga zolemba za gawolo ndikudziwitsidwa za zomwe zili. Ngati akonda zomwe zili m’gawolo, mwina adzamvetsera akapeza nthawi. Akatswiri ambiri azamalonda amavomereza kuti chofunikira kwambiri pankhani yosunga kukhulupirika kwa mafani ndi olembetsa anu ndizomwe zimachitika pafupipafupi popereka zosangalatsa komanso zopezeka, ndi zosankha zambiri zokhudzana ndi mawonekedwe ake.

Tikukhulupirira kuti takwanitsa kukutsimikizirani za zina mwazabwino zowonjezeretsa zolembedwa pamodzi ndi mawu anu kapena makanema. Tsopano tipitiliza kufotokoza njira zoyambira kukweza podcast yanu ku Spotify.

Chofunika kwambiri pankhani ya Spotify (kapena nsanja ina iliyonse yotsatsira) ndikuwonetsetsa kuti podcast yanu ikukwaniritsa zofunikira zonse za Spotify.

Nazi Zofunikira za Spotify Podcast:

1. Mtundu Womvera: Muyenera kuwonetsetsa kuti fayilo yomvera ya podcast yanu imagwiritsa ntchito otchedwa ISO/IEC 11172-3 MPEG-1 Part 3 (MP3) mtundu wokhala ndi 96 mpaka 320 kbps.
2. Zojambulajambula: Zojambula zachivundikiro za nyenyezi ziyenera kukhala zazikulu (1: 1) ndipo ziyenera kukhala zapamwamba kwambiri. Mtundu wofunikira ukhoza kukhala PNG, JPEG kapena TIFF.
3. Mutu ndi Kufotokozera: Kumbukirani kuti Spotify amakonda maudindo achidule komanso achidule. Mutu uliwonse ukhoza kugwiritsa ntchito zilembo 20 zokha. Kwa magawo ena okhudzana ndi ogula zofunikira ndizofanana.
4. RSS Feed: Ndikofunikira kuti RSS feed ya podcast yanu musaphonye mutu, mafotokozedwe ndi luso lakuphimba. Chigawo chimodzi chokha chikufunikanso.

Mutha kulowa kudzera pa Facebook kapena Apple kapena kungodinanso "Lowani ku Spotify". Muyenera kulemba dzina lanu, e-adresi, tsiku lobadwa, jenda. Chotsatira ndikudina ulalo wotsimikizira womwe udzatumizidwa kwa inu kudzera pa imelo. Ndi momwemo - tsopano mwapanga akaunti.

Nthawi yoyamba mukalowa ku Spotify, mawu ndi zikhalidwe zidzawonetsedwa kwa inu. Mukawavomereza, mudzatumizidwa ku ma dashboards anu. Sankhani "Yambani" kuti muwonjezere podcast yanu. Kuti muchite izi, lowetsani ulalo wa RSS feed wa podcast yomwe mukufuna kukweza yomwe mungapeze pa ntchito yanu yochitira podcast. Onetsetsani kuti mwalowa bwino ndikudina lotsatira. Tsopano mutu, kufotokoza ndi zojambulajambula pamodzi ndi dzina la Mlengi ziyenera kuwonekera kumanja.

Spotify ayenera kuyang'ana ngati muli ndi podcast. Chifukwa chake, muyenera kudina "Send Code", ndipo nambala ya manambala 8 itumizidwa ku adilesi ya imelo yolumikizidwa ndi RSS feed. Muyenera kuyiyika pa dashboard yanu ndikugunda "Kenako".

Tsopano ndi nthawi yopatsa Spotify zambiri za chilankhulo cha podcast, dzina la wothandizira, dziko lomwe podcast idalembedwa. Komanso, muyenera kusankha magulu ndi magawo ang'onoang'ono a mutu wa podcast. Zonse zikachitika, dinani batani "Kenako".

Tsopano, onani ngati zonse zomwe mudalemba zili zolondola. Ngati yankho lili labwino, dinani "Submit".

Podcast isanakhalepo, Spotify iyeneranso kuwunikiranso. Izi nthawi zambiri zimatenga maola angapo, makamaka masiku angapo. Ikavomerezedwa, imakhala yamoyo. Yang'anani pa dashboard yanu chifukwa simudzadziwitsidwa.

Pomaliza

Tikukulimbikitsani kuti mukweze podcast yanu pa Spotify popeza ndi nsanja yabwino yosonkhanitsa anthu ambiri. Kutumiza sikovuta, ndiye ndikoyenera?