Sungani Mpaka 43% pa Mtengo Wolemba

Phunzirani momwe makampani angasungire mpaka 43% pamitengo ya Transcription:

Za kafukufuku wamsika

Kafukufuku wamsika ndikuyesa mwadongosolo kuti asonkhanitse deta yokhudzana ndi misika ndi makasitomala omwe akufuna: kudziwa za iwo, kuyambira ndi zomwe amawadziwa ngati ogula. Ndi gawo lofunikira la kayendetsedwe ka bizinesi komanso gawo lofunikira pakusunga mpikisano. Kafukufuku wamsika amathandizira kuzindikira ndikuphwanya zofunikira pamsika, kukula kwa msika ndi kutsutsa. Imaphatikizanso njira zodziyimira payekha, mwachitsanzo, misonkhano yapakati, misonkhano yamkati ndi kunja, ndi ethnography, monga njira zochulukira, mwachitsanzo, kuwunika kwamakasitomala, ndikuwunika zambiri zomwe mwasankha. Kafukufuku wamsika ndikusonkhanitsa ndikumasulira bwino za anthu kapena mabungwe omwe amagwiritsa ntchito njira zowona komanso zomveka komanso njira zamakhalidwe omwe amagwiritsidwa ntchito kuti adziwe zambiri kapena kulimbikitsa mphamvu.

Kafukufuku wamsika ndi malonda ndi dongosolo la njira zamabizinesi; nthawi zina izi zimasamalidwa mwamwayi. Munda wa kafukufuku wotsatsa ndiwokhazikika kwambiri kuposa kafukufuku wamsika. Ngakhale kuti onsewa akuphatikizapo ogula, kafukufuku wamalonda akukhudzidwa momveka bwino za kukweza mafomu, mwachitsanzo, kulengeza kukwanira ndi kuthekera kwa Salesforce, pamene kufufuza kwa msika kumakhudzidwa momveka bwino ndi magawo amalonda ndi kutumiza. Kufotokozera kuwiri komwe kwaperekedwa pakufufuza kolakwika kwa msika pakufufuza zamalonda ndikufanizira mawuwo komanso kuti kafukufuku wamsika ndi gawo la kafukufuku wamalonda. Kusagwirizana kwina kulipo chifukwa cha mabungwe akuluakulu omwe ali ndi luso komanso machitidwe m'magawo awiriwa.

Ngakhale kuti kafukufuku wamsika adayamba kuganiziridwa ndikuyikidwa ntchito yokhazikika m'zaka za m'ma 1930 monga nthambi yofalitsa kuphulika kwa wailesi ya Golden Age ku United States, izi zidadalira ntchito ya 1920 ya Daniel Starch. Wowuma adapanga lingaliro lakuti kutsatsa kuyenera kuwonedwa, kuwerengedwa, kuvomerezedwa, kukumbukiridwa, ndipo makamaka, kutsatiridwa, kuti kuwoneke ngati kothandiza. Otsatsa adamvetsetsa kufunikira kwa chikhalidwe cha anthu ndi zitsanzo zomwe adathandizira ntchito zosiyanasiyana zamawayilesi.

Kafukufuku wamsika ndi njira yopezera chithunzi cha zosowa za makasitomala ndi zomwe amakhulupirira. Zingaphatikizeponso kupeza momwe amachitira. Kufufuzako kungagwiritsidwe ntchito kusankha momwe chinthu chingalengezedwere. Kafukufuku wamsika ndi njira yomwe opanga ndi msika amawunikira makasitomala ndikusonkhanitsa zomwe ogula akufuna. Pali mitundu iwiri yofunikira ya kufufuza kwa ziwerengero: kufufuza kofunikira, komwe kumagawika m'mayeso a kuchuluka ndi kufufuza, ndi kufufuza kothandizira.

Zinthu zomwe zitha kuwunikidwa kudzera mu kafukufuku wamawerengero ndi monga:

Deta yamsika: Kupyolera mu deta yamsika munthu amatha kudziwa mtengo wazinthu zosiyanasiyana pamsika, komanso momwe amaperekera komanso momwe amafunira. Openda zachuma ali ndi ntchito yochulukirapo kuposa yomwe nthawi zambiri imaganiziridwa chifukwa imathandiza makasitomala awo kupeza magawo ochezera, apadera, komanso magawo ovomerezeka abizinesi.

Kugawikana kwa msika: Kugawikana kwa msika ndikugawika kwa msika kapena kuchuluka kwa anthu m'magulu ang'onoang'ono omwe ali ndi zolinga zofananira. Nthawi zambiri amagwiritsidwa ntchito pogawira kusiyanitsa kwa malo, kusiyanitsa kwa magawo (zaka, kugonana, fuko, ndi zina zotero.), kusiyanitsa kwaukadaulo, kusiyanitsa kwamalingaliro, ndi kusiyanitsa pakugwiritsa ntchito zinthu.

Mawonekedwe amsika: Misika yamisika ndikukula kapena kutsika kwa msika, munthawi yanthawi. Kusankha kukula kwa msika kungakhale kovuta kwambiri ngati wina ayamba ndi chitukuko china. Pazimenezi, muyenera kupeza ziwerengero kuchokera ku kuchuluka kwa makasitomala omwe akuyembekezeka, kapena magawo a kasitomala.

Kufufuza kwa SWOT: SWOT ndi kafukufuku wopangidwa wa Mphamvu, Zofooka, Mwayi ndi Zowopsa pazamalonda. SWOT ingathenso kuwunikiridwa pampikisano kuti awone momwe angapangire zotsatsa ndi kuphatikiza zinthu. Njira ya SWOT imathandizira pakusankha ndikuwunikanso njira ndikuphwanya njira zamabizinesi.

PEST analysis: PEST ndi kafukufuku wokhudza zinthu zakunja. Zimaphatikizanso kuyang'ana kwathunthu kwazinthu zakunja za ndale, Zachuma, Zachikhalidwe ndi Zamakono zamakampani, zomwe zingakhudze zolinga kapena zolinga zamakampani. Zitha kukhala zopindulitsa kwa kampaniyo kapena kuwononga magwiridwe ake.

Brand welling tracker: Kutsatira mtundu ndi njira yolimbikitsira kulimba kwa mtundu, malinga ndi momwe ogula amagwiritsira ntchito (mwachitsanzo Brand Funnel) ndi malingaliro awo pa izi. Ubwino wamtundu ukhoza kuganiziridwa m'njira zosiyanasiyana, mwachitsanzo, kuzindikira zamtundu, kufanana kwamtundu, kugwiritsa ntchito mtundu ndi kukhulupirika kwamtundu.

Kuti titsirize mwachidule mwachidule kafukufuku wamsika, tinganene kuti palibe kukayikira kuti deta yolondola ndi yolondola ndiyo maziko a bizinesi zonse zopambana chifukwa imapereka chidziwitso chochuluka chokhudza makasitomala omwe akuyembekezera komanso omwe alipo, mpikisano, ndi makampani mu wamba. Eni mabizinesi ofunitsitsa atha kudziwa kuthekera kwabizinesi asanagwiritse ntchito ndalama zambiri kuti achitepo kanthu.

Kafukufuku wamsika amapereka chidziwitso chofunikira kuti athandizire kuthana ndi zovuta zamalonda zomwe bizinesi ingakumane nazo, zomwe ndi gawo lofunikira kwambiri pakukonza bizinesi. Njira monga magawo amsika omwe amathandizira kuzindikira magulu enaake amsika ndi kusiyanitsa kwazinthu, zomwe zimapanga chizindikiritso cha chinthu kapena ntchito yomwe imalekanitsa ndi omwe akupikisana nawo, sizingatheke kupangidwa popanda kufufuza koyenera kwa msika.

Kafukufuku wamsika amakhudza mitundu iwiri ya data:

Zambiri zoyambira. Uwu ndi kafukufuku womwe mumadzipangira nokha kapena kulemba munthu wina kuti akusonkhanitsireni.

Zambiri zachiwiri. Kafukufuku wamtunduwu wapangidwa kale ndikukukonzerani inu. Zitsanzo zazachiwiri ndi malipoti ndi maphunziro opangidwa ndi mabungwe aboma, mabungwe amalonda kapena mabizinesi ena mkati mwa bizinesi yanu. Kafukufuku wambiri omwe mungasonkhanitse amakhala wachiwiri. Mukamachita kafukufuku woyambirira, mutha kusonkhanitsa mitundu iwiri yazidziwitso: zowunikira kapena zenizeni. Kufufuza kofufuza kumakhala kotseguka, kumakuthandizani kufotokozera vuto linalake, ndipo nthawi zambiri kumaphatikizapo kuyankhulana kwatsatanetsatane, kosalongosoka komwe mayankho aatali amafunsidwa kuchokera ku gulu laling'ono la ofunsidwa. Kufufuza kwachindunji, kumbali ina, ndikokwanira kwambiri ndipo kumagwiritsidwa ntchito kuthetsa vuto lomwe kafukufuku wofufuza wapeza. Kuyankhulana kumapangidwa mokhazikika komanso mokhazikika. Paziwirizi, kufufuza kwapadera ndikokwera mtengo kwambiri.

Kafukufuku wa Gglot ndi Market

Makampani ambiri ofufuza zamsika amagwiritsa ntchito ntchito za Gglot kuti alembe zolemba zawo, misonkhano, ndi zojambulira. Kuti mudziwe momwe kampani inayake, Vernon Research Group, imagwiritsira ntchito zolembedwa ngati gawo lofunikira pakufufuza kwawo komanso kusanthula zidziwitso, yang'anani zomwe zili pansipa.

Kwa makampani ambiri ofufuza zamsika, zolembedwa ndizofunikira kwambiri kuti zitheke komanso kuletsa kukondera pakuwunika magulu, misonkhano ndi zoyankhulana. Ngati kampaniyo ili ndi mawu ojambulira ambiri, ndi njira yokwera mtengo kapena yayitali kuti mupeze zolemba zolondola komanso zodalirika za msonkhano uliwonse. Mabungwe ambiri olembera amalipira ndalama zowonjezera poyitanitsa mwachangu, zomwe zimakhala zachangu kuposa nthawi yosinthira masiku 3-5 abizinesi. Ndi chikakamizo chochokera kwa makasitomala kuti afotokoze zotsatira za kafukufuku mofulumira monga momwe angayembekezere, kudikirira kumasulira kumasandulika kukhala vuto lalikulu pa ntchito.

Vernon Research Group inali kugulitsa mphamvu zochulukirapo kuyang'ana zolemba zamisonkhano yawo kuti ziperekedwe. Zolemba izi zinali zofunika kwambiri kuti athe kuyamba kukopera, kuphwanya, ndi kuwonetsa zomwe apeza pakufufuza kwawo kwa makasitomala awo. Sikuti wogulitsa mabuku awo, Atomic Scribe, anali kulipiritsa ndalama zowonjezera poyitanitsa mwachangu, koma mtengo wawo udakweranso $0.35-0.50 pa mphindi imodzi yomvera pa okamba ambiri ndi mawu ovuta; ndalama zomwe zidawonjezeredwa.

Kwa kampani iliyonse, Gglot imatumiza zolembedwa mkati mwa maola 24 pazikalata zosachepera ola limodzi. Timaonetsetsa kuti 99% ikulondola ndipo sitikulipiritsa ndalama zoonjezera pa okamba nkhani zosiyanasiyana kapena zosakwana mawu abwino. Kuyang'ana molunjika kwa Gglot komanso nthawi yosinthira mwachangu waloleza kuti apereke mapulojekiti pafupifupi masabata 8, njira yomwe inkatenga milungu khumi.

Mbali ina yabwino ndiyakuti ndi Gglot, zolembedwa zimaperekedwa akangomaliza. Izi zikutanthauza kuti kuposa katswiri wazidziwitso ku VRG yemwe amatumiza zojambulira zingapo zosiyanasiyana kuti zilembedwe atha kupeza mwayi woti ayambe kugwira ntchito chikalata choyamba chikangolembedwa, chifukwa alandila cholembedwa chilichonse akangomaliza. Maoda amabwerera pang'onopang'ono akamaliza. Ngati atumiza zojambulira 12, woyamba akabweranso, amapeza mwayi woti azitha kujambula ndikumaliza ntchitoyo pamapeto pake. Safunika kudikirira mpaka zolembedwa 12 zilizonse zibwerere.

Kuti mitengo yathu ikhale yowongoka, timatsimikizira ndalama zofananira, nthawi yosinthira ndi zolondola kwa makasitomala onse. Mitengo yathu yolembera ingakhale yopindulitsa ku bungwe lililonse lofufuza za ziwerengero lomwe limayang'anira zomveka komanso zopempha masiku omaliza. Ndife okonzeka kulemba zolemba zanu lero, palibe nthawi yotsogolera kapena ma contract ochepa omwe amafunikira.

Gglot imakupatsani mphamvu kuti muthane ndi ma projekiti ambiri. Pokhala ndi maphunziro anu ofufuza kapena zina zilizonse zolembedwa mwachangu kuposa kale, mutha kukulitsa luso lanu lantchito ndi 20%. Zomwe zidatenga milungu khumi kuti zithe, zitha kungotenga eyiti ndi chithandizo chathu. Izi zimakupatsani mwayi wopeza mabizinesi ambiri ndikupanga zokolola. Yesani Gglot lero.