This is a disruptive time for many industries, including the industry of insights. The tendency in businesses all around the world is to move work out of traditional offices to remote locations, to let the employees work from home if that is technically doable. Due to the current Covid circumstance, it seems that is the way work will be done in the foreseeable future. This is tough for various insight researchers that depend on personal contact. Insights professionals now have to face these new circumstances by adapting their methodology to these new workflows, that are virtual, digital, and often have much smaller budgets then they had, but the results have to stay the same or even better. The methodology of these researchers has changed a bit, and is now more based on in-depth, qualitative interviews, since it is easy to see how the remote focus groups, which were the main method previously, now have become quite challenging, in technical and health aspects. Still, it is not easy being an insight researcher in these times, their data collection needs to be even faster, their insights even better, all of that with less money and less time. It can be a bit overwhelming at times, but insights professionals have a secret weapon at their side, a very useful tool that helps them do their job faster and in a more precise manner. In this article we will expound the great many benefits of this tool that is called the transcription process.
Now is a great time to consider how the transcription process can be applied, upgraded, streamlined and better integrated into your business activity. As any insight team already knows, the transcription of qualitative data is crucial for good functioning for their team, but sometimes it can be quite demanding, time consuming, and in the cases of not so accessible data, nerve wrecking. In this turbulent period, when the entire industry needs to adapt to the demands of ever-changing workflows, there is a great need for a transcription service that can easily adapt to the demands of these new circumstance. By this we mean that your transcription service provider should have very quick turnaround times, their transcripts should be precise and they should have the option to be edited. The transcript provider that fulfills all these demands, and brings even more benefits to your business table is called Gglot, and it is your best transcription choice in these times of chaos and uncertainty.
Gglot, your safe transcription port in economic storms
Nothing is more important to the insight industry than the precision and accuracy of the transcription itself. Many important business decisions may be based on this research, even the tiniest mistake in the initial, and especially the last, final reports, can result in blunders, and awkward conversations with your stakeholders and potential clients. Transcription mistakes can even result in delays in the production.
When you have a reliable transcription partner like Gglot, you can be sure that you will get at least 99% precise transcription of all your interviews, every little detail will be covered, speech nuances, hushed comments, every little blurted out phase, you will get a complete transcription of every speech utterance that happened in that situation you recorded and sent to Gglot experts to transcribe. With this valuable resource at your disposal, you can pay more attention to the important stuff, like your interview process, you can listen with more focus, you will be able to find the perfect follow up questions, it won’t take any effort to find key quotes. Just imagine, you are completely present and aware, laser sharp focused on the interview, you do not have to be bothered anymore about taking notes, you will not have to ask your interview subject to repeat what they said if you misheard something. The thing is, if you repeat yourself, your phrasing will change a bit the second or the third time, and you inevitably lose a bit of clarity. Your task as a researcher is to be detailed as possible, in order to make absolutely sure than nothing at all, not even a tiniest nuance is lost. Also, sometimes the clients will want to hove the transcription included in the final package, so it is important that you deliver them as precise and detailed transcription of the interview as possible.
The thing about virtual interviews is that they are vastly different than live ones, for both sides, the researcher and interviewee. This is a delicate procedure that has many factors that can influence the quality of the process, for example, the internet connections sometimes aren’t very good, it is quite difficult to read the body language in virtual meetings, it is much easier to get distracted when you are doing things online. Because of all that, it is imperative that the researchers have at their disposal a complete, precise, accurate verbatim transcription that they rely on in any circumstance. The transcription should be so precise that in it every word that was spoken, every pause, false start, and even verbal tics, is captured and noted.
Gglot will help you to keep things simple when it comes to your workflow.
You will need to start with the most important step: the recording of the interview. You can try out free voice or call recording apps that you can download from the App store or Google play. They usually let you record any outgoing or incoming call directly in the app. Also, it might be the case that you started to record your interviews on Zoom. It is a growing trend in the insight industry, because it is practical and easy to use. Once you’ve recorded the interview it is time to order the transcript through our webpage. It is very user-friendly, so even our clients who aren’t really technically savvy shouldn’t encounter any problems. No matter what kind of record you have, Gglot easily converts any kind of video or audio files to extremely precise transcriptions and all of that for a fair price.
Faster Insights through Faster Transcriptions
One thing here is important to mention, the precision of the transcription becomes not so useful if it arrives too late. There are serious deadlines that your clients and stakeholders have to abide by, your research group or company needs to be able to meet those deadlines head on, there are no excuses here. Speed is crucial also for the internal research teams, they need transcripts right here, right now, in order to jump to business and start cracking that data and analyze all the variables. There is a direct correlation between faster transcription times and the overall quality of the analysis itself, you or your team members can take more time to prepare and be better focused during the conversation itself. Do not forget to take notes, underline, underscore, circle, highlight, find the final root cause of it all, make great insights and advance your business.
The thing about some other, lower quality transcription services is that they are not so useful if you need to get things done fast, some of them will promise you that you will receive your transcription a few days after you actually submit the audio or video file that needs to be transcribed. They can also be quite relaxed and easy going when it comes to accuracy, they will say something along the lines: “Here, have this transcript, most of the stuff is transcribed, you will understand most of the stuff that was said, good luck.” This lazy, sloppy, slow attitude is not tolerated in Gglot. With us, you can be sure that you will get your more than 99% precise transcription of an hour-long in-depth interview in just a few hours. We know how your time is valuable, and we take your job and our job seriously.
We have at our disposal an experienced team than includes many professional transcription masters. Therefore, Gglot can help you out no matter how large is your project or how many recordings you have to get transcribed at the same time. Gglot is integrated with services like Google and Dropbox, which helps in simplifying and streamlining the entire process of ordering.
This is a turbulent time for any industry, but that does not matter when it comes to the quality of insights and research analysis. Your loyal clients, CEOs and company owners still have high expectations regarding the quality of your research and its analysis. There can be no excuses, there is no place for any kind of ineffective disruption in the flow of your work. When you have the transcription service of high caliber like Gglot at your side, you can be sure that the precision, reliability and affordable pricing it provides will do more than minimize disruptions. Gglot will help bring your business to a higher level, and optimize your processes in order to enable you to deliver even better, even more valuable insights.