How To Transcribe your podcast for a better SEO ranking:
Especially in the United States podcast have become a favorite pastime during long and lonesome commuting hours. This makes it a great way to spread your message and promote your business. If on top of making a podcast you decide to make a transcription of it, you will become more visible on Google and will have the possibility to really virtually thrive. In this article we will explain the many advantages of providing precise and accurate transcription alongside your podcast and how it can help your online visibility and improve the overall user experience, resulting in more online traffic coming your way, and possibly improving your revenue. So, stay tuned!
When you add transcriptions to your podcast content, you are effectively giving your audience the best of two worlds: both the audio and the visual component. When you have your podcast placed in form of a transcript on top of the audio version, you will make it much more accessible for many people. This is especially relevant for people who have various hearing impairment, and would otherwise not be able to consume your content. They will surely appreciate your additional effort, and you can be sure that having loyal followers will benefit you greatly, especially in the form of more subscriptions, and thereby additional revenue. As we already mentioned, adding transcriptions alongside your podcast will inevitably result in better visibility on searching engines. It is for this reason that adding transcriptions has in nowadays become one of the crucial steps in any serious Search Engine Optimization (SEO) strategy. If you are not aware of why this is so important, fear not, we will explain this in detail in the rest of this article.
You can put many hours into creating high quality content, publish it online, and still not be able to reap the fruits of your hard work. The method you use to place your podcast in the virtual world can make a great difference. Trust us on this one. One of the crucial steps you can take to ensure that your content has enough visibility, prominence and accessibility is providing a good transcript alongside every audio or video content you place on your website. This makes it much more convenient to quote you. If you are an expert in your field, you will probably have lots of wise things to say. There are going to be people, other experts, who will probably at some point want to quote you in their social media. If you give them a transcript this will be an easy task for them. This could also navigate the one or the other new listener to your podcast. The more you are quoted on other people’s website, the more is your own original content brough into spotlight, and you will eventually find out that all this networking has paid off, and that you have much more active listeners, users and subscribers than you ever though it would even be possible. The only limit is your imagination, do not sell yourself short, you can expand your audience and reach dazzling heights when it comes to popularity and possible profit resulting from your good choices when it comes to online marketing.
You may have some loyal listeners and rely on them to recommend your podcast to other people, maybe via their social media. But, to be honest, this is nothing in comparison to what SEO can do for you in terms of marketing. SEO helps your content to be easily searchable on Google and other search engines. If you SEO is covered in a proper way, Google will rank your podcast higher based on important and relevant keywords and this will do wanders for your podcast audience growth.
Now let us look at the details on what a transcription does for your SEO. When you transcribe your podcast, you will automatically have all the important keywords integrated in your text transcripts. And keywords are key indicators for Google to know what your podcast is all about. This makes it more possible that your podcast while show up if people search for those keywords mentioned in your podcast.
When it comes to transcribing your podcast, quotes and keywords are not the only benefits.
Accessibility of your content is also a very important factor. Many people have hearing problems and aren’t able to follow a podcast by listening to them. But that doesn’t mean that they aren’t interested in what you have to say. Why not cultivate a policy of inclusiveness in your podcast and give hearing impaired people the possibility to enjoy your content as well? At this point, we would also like to mention people who aren’t English native speakers and who will have a much easier time to understand your podcast if it comes with a transcript. This will also help them to check the meaning for some important phrases just by copy past and google. All in all, transcripts will in general create a better user experience for your listeners.
After this little elaboration, we hope that we succeeded in convincing you of the importance of SEO and transcripts. Now, there are also a few things that should be considered if you want to boost your podcast SEO.
Before you create your podcast, you will have to think about important keywords that you should mention in your content more than once. If you do this in advance, you won’t have to think about it in the aftermath. All you will have to do is to do a transcript and your keywords will do the rest. Which keywords should you choose? That of course depends on the content. But we suggest that you try to use SEO tools which can help you discover keywords that are searched for a lot, but at the same time they shouldn’t have high competition. Also, you should have one main keyword for each individual podcast episode. To make your podcast attractive to the listeners even before they started listening to it, you also need to choose an intriguing title. Be creative and remember, if the title sucks it will repel potential listeners.
Now, we will finish by giving you some information about transcriptions and where you can order them.
First of all, let us tell that writing transcriptions isn’t nuclear science, and that basically everyone who is literate can do it. That being said, we also want to warn you that writing transcripts is hard work, much harder than it seems. It takes a lot of time and energy. For one hour of audio, you should definitely be prepared to put in 4 hours of work at least. On the other hand, you can outsource this task. Today, transcription services can be found for a reasonable price and delivery time is also usually fast. If you have any questions or would like to get an offer for transcription services, contact Gglot, an American transcription service provider who can help you boost your SEO. Let us now describe the very process of transcription, and various methods that are used in this important step. Basically, it can be done by human transcriptionists or through the use of advanced transcription software. In most cases, the transcription that has been done by human professionals is much more precise and accurate.
Transcription is a complex job and it should be done by trained professionals. Most transcription beginners make much more mistakes, which in turn makes their transcription less accurate. Amateurs are also a lot slower than professionals, and they will necessarily need more time to finish and deliver the final transcript. The best thing you can do when it comes to transcription is to outsource this task to trained professionals, like the team employed by transcription service provider Gglot. Our team of trained professionals has a lot of experience in the field of transcription, and will waste no time to finish your transcription in a blink of an eye. Let us now mention the other option when it comes to transcription, and that is the transcription done by automated software. One of the most important advantages of this method is that it is very fast. It will also lower your cost, because it will not be as expensive as the transcription done by trained human professionals. The obvious downside of this method is that software has not yet advanced to such level as to be able to compete with trained human professionals, since it is not yet as accurate. The software is not able to interpret absolutely every little thing said in the audio recording. The problem is that the program is not able to take the context of every distinct conversation into consideration, and if the speakers use a heavy accent, it will probably not be able to accurately recognize what was said. However, it is only fair to note that these programs are getting better day by day, and it is difficult to tell what the future will bring.