Njira 6 Zotsatsa Zomwe Otsatsa Amatha Kubweza Zomvera & Makanema Pogwiritsa Ntchito Zolemba

Lingaliraninso zomwe mwajambulidwa pogwiritsa ntchito zolembedwa

Kutsatsa sikumangokhudza mawu okha. Makanema, ma podcasts, ma webinars, zowonetsera zonse ndizinthu zabwino zotsatsa. Ngati muli mubizinesi yotsatsa mwina mukudziwa kale kuti zinthu zojambulidwa zimatha kubwerezedwanso kapena kugwiritsidwanso ntchito popanga mitundu ina ndipo mwanjira imeneyi zimapitilira kukhala gwero lamtengo wapatali la malonda. Ngati muli ndi zolembedwa zamalonda zojambulidwa, zidzakhala zophweka kubwerezanso. Zolemba zamabulogu, zolemba pama media azachuma ndi zolemba zina zotsatsa zitha kupezeka mosavuta chifukwa cha zolembedwa. Mwa kubwereza zomwe zili, ntchito yovuta kwambiri yachitika kale ndipo simukuyenera kuyika mphamvu zanu pakupanga zinthu zatsopano nthawi zonse, koma mumapindula kwambiri ndi ntchito yomwe mwagwira kale. Cholinga chachikulu ndikugawana zomwe zili ndi anthu ambiri momwe tingathere. Nthawi zonse muyenera kukumbukira kuti anthu ali ndi umunthu wosiyana ndipo amakonda mitundu yosiyanasiyana. Komanso, kubwezeretsanso kudzalimbitsa uthenga wanu kuti omvera azimva pafupipafupi, motero mudzakulitsa kuzindikira za mtundu wanu. Kodi mukufuna kukhala ndi zambiri komanso kuchuluka kwa magalimoto, komanso kusunga nthawi? Khalani tcheru ndikuwerenga nkhani yathu yokhudza kukonzanso zomwe zidajambulidwa.

1. Zolemba zamabulogu

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Munkhani yamabulogu mutha kufotokoza zolinga zosiyanasiyana: mutha kulengeza malingaliro atsopano, kudziwitsa owerenga zamakampani kapena kuwonetsa zomwe mwakwaniritsa. Tiyeni tiwone momwe zida zanu zojambulira zitha kugwiritsidwa ntchito ngati maziko abulogu.

Kodi podcast yanu ikupeza anthu ambiri? Njira yabwino yosinthiranso ma podcasts ndikulemba imodzi mwamagawo, kuwonjezera ndemanga, ndikuyisindikiza ngati positi yabulogu. Ngati mukulemba zoyankhulana ndi akatswiri kapena oyang'anira, olemba anu amathanso kugwiritsa ntchito mawu olimbikitsa m'nkhani zawo.

Kapena tiyeni titenge maulaliki mwachitsanzo: popereka ulaliki wa mphindi 5, wowonetsa wamba amalankhula mawu pafupifupi 750 ndipo zikafika kutalika, zomwe zingapangitse nkhani yabwino kwambiri yabulogu. Ulaliki wonse utha kukhala ngati maziko a zolemba zawo, chifukwa zitha kusinthidwa kukhala zolemba zitatu zamabulogu. Olembawo angoyenera kupangitsa kuti nkhaniyo ikhale yofewa pang'ono ndikuwongolera kope lake, popeza mawu olankhulidwa sakhala abwino nthawi zonse polemba. Pamapeto pake, ndikofunikira kunena kuti ngati musindikiza positi yabulogu kutengera gawo la podcast kapena ulaliki, muyenera kukhazikitsa ulalo woyambira podcast kumapeto kwa nkhani yabulogu.

2. Imelo

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Kudziwa momwe mungalankhulire ndi makasitomala anu m'njira yoyenera kudzakhudza kwambiri phindu la bizinesi. Masiku ano, kugwiritsa ntchito njira zoyankhulirana ndi munthu payekhapayekha ngati kuli kotheka ndikofunikira kwambiri. Akatswiri azamalonda nthawi zambiri amagwiritsa ntchito maimelo ngati chida chothandizira kulumikizana ndi makasitomala kukhudza kwamakonda. Koma kupanga maimelo amenewo kungakhale kovuta. Ngati mungalembe ulaliki kapena kanema wotsatsa, zitha kukupatsani malingaliro okhudza zomwe zachitika posachedwa pakampani, zomwe zitha kukhala zosangalatsa kwa makasitomala. Chifukwa chake, zolembedwazo zitha kukhala zolimbikitsa kwambiri ndipo nthawi zambiri, makamaka ngati tikulankhula za makanema otsatsa, magawo ena azinthu zojambulidwa amatha kuphatikizidwa mwachindunji mu imelo yotsatsa.

3. Mapepala oyera

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Pepala loyera ndi lipoti kapena kalozera yemwe cholinga chake ndi kudziwitsa anthu mwachidule za nkhani yovuta pamakampani ndikupereka malingaliro amakampani pankhaniyi. Cholinga chachikulu ndi chakuti owerenga amvetsetse phunziro. Monga mukuonera, ndi chida chamtengo wapatali chotsatsa malonda. Mwachibadwa, gwero labwino lolembera pepala loyera likhoza kukhala zolemba za ulaliki woperekedwa ndi katswiri yemwe amagwira ntchito pakampani yanu. Mutha kugwiritsa ntchito zolembera kuti mupange autilaini ya pepala loyera. Ngakhale mapepala oyera si ophweka kulemba, amatha kulipira kwenikweni ngati aperekedwa kwa owerenga abwino, chifukwa amakonda kugawidwa pakati pa anzawo, choncho nthawi zambiri amafika kwa anthu ambiri.

4. Malo ochezera a pa Intaneti

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Tisaiwale za malo ochezera a pa Intaneti, chifukwa amagwira ntchito yofunika kwambiri pazamalonda. Ngakhale simungathe kulemba buku pa Facebook ndipo muyenera kudzipatula pa zilembo 280 pa Twitter, kutsatsa kudzera pawailesi yakanema ndikofunikira. Pali ngakhale mwambi "wakale" womwe umati: "Sizinachitike ngati sizili pa TV!". Anthu ambiri masiku ano ali mwanjira ina m'dziko lenileni. Mabizinesi akuyeneranso kukhala ndi intaneti ngati amadziona ngati amakono komanso akufuna kutsatira zomwe zikuchitika. Koma sikophweka nthawi zonse kuganiza za udindo woyenera, wokopa. Pakutsatsa kudzera pawailesi yakanema, muyenera kupeza mawu achidule, okakamiza kapena apadera omwe angagawidwe kwambiri. Mwinanso kupitilira zolemba zowonetsera, makanema otsatsa kapena zoyankhulana pofunafuna mawu olondola si njira yabwino nthawi zonse, chifukwa itenga nthawi ndipo mwina mudzakhala ndi kumverera kuti mukuyang'ana singano. udzu. Tikukulimbikitsani kuti gulu lanu lazamalonda, polemba zojambulidwa kuti mugwiritsenso ntchito zomwe zilimo ndikulimbikitsidwa kuti mulembe mabulogu, khalani ndi diso lotseguka pamawu osangalatsa omwe angagwiritsidwe ntchito ngati ma status pa Instagram, Facebook, Tweeter kapena mbiri zina zapa TV. wa kampani. Mawuwo akhoza kulembedwa mu chikalata chogawidwa ndikusindikizidwa nthawi ina.

Ngati mukufuna kufalitsa zithunzi zowoneka bwino kwambiri pa Instagram, mutha kugwiritsa ntchito Mapulogalamu aulere ngati Mawu Swag. Iyi ndi pulogalamu yosavuta kugwiritsa ntchito, yomwe imapereka maziko pafupifupi 50 kwaulere omwe mungagwiritse ntchito popanga mawu anu ojambulidwa. Munasankha kukula kwa positi, zotsatira zosiyanasiyana, komanso kalembedwe kalembedwe. Mukakhutitsidwa ndi zomwe mwalemba, zomwe muyenera kuchita ndikusunga fayilo ndikuyiyika ku mbiri yanu yapa media.

5. Infographics

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Anthu amangokonda zithunzi! Ichi ndichifukwa chake pazaka zingapo zapitazi, infographics yakula kwambiri. Infographics ndi zithunzi ndi ma chart okhala ndi mawu omwe amapatsa owerenga kufotokozera za mutu wina wake pofotokoza mwachidule zambiri. Amabwera m'mawonekedwe ambiri ndipo ndi chida chachikulu chotsatsa, chifukwa amakonda kugawidwa kwambiri kudzera pazama media chifukwa cha kukopa kwawo. Infographics nthawi zambiri sakhala ndi dongosolo lokhazikika, lomwe ndilabwino ngati mukufuna kuphatikiza zomwe zili pa webinar kapena podcast. Zithunzi ndizomwe zili zofunika kwambiri pamabizinesi. Mudzafunikabe kufufuza maziko a mutu wakutiwakuti. Nthawi zambiri zolemba za podcast kapena webinar pa mutu wapaderawu zingakuthandizeni kugwirizanitsa malingaliro ndipo ngati muli ndi wokonza bwino komanso gulu labwino la malonda, mutatha kuganizira mozama mudzatha kupanga infographic yosangalatsa. Ngati mulibe wopanga, mutha kugwiritsa ntchito ntchito ngati Piktochart kapena Visme, popeza amapereka ma tempuleti kwa omwe sali akatswiri pantchitoyo. Infographics ndi njira yabwino yolimbikitsira bizinesi yanu. Komanso, mudzayendetsanso magalimoto ku kujambula kwanu pa webinar kapena podcast yanu. Zomwe muyenera kuchita ndikuwonetsetsa kuti mukuphatikizanso zambiri za gwero loyambirira mu infographics (mwina ulalo wa podcast kapena webinar).

6. FAQ Content

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Ngati muli ndi zolemba za webinar, ndibwino kuti mugwiritse ntchito patsamba la FAQ patsamba lanu ena mwamafunso omwe omvera amafunsidwa pa webinar. Simudzasowa kuchita khama kapena nthawi mu izi. Ndikofunika kunena kuti musanasindikize zomwe zili, zingakhale bwino kuti woperekayo ayang'anenso mayankho kachiwiri, chifukwa izi zidzamupatsa mwayi wofotokoza mwatsatanetsatane ndipo mwinamwake kupanga bwino mayankho ake. Pamene mukukulitsa tsamba lanu la FAQ, mukudzipulumutsa nokha ndi nthawi ya gulu lanu, chifukwa amatha kutsogolera makasitomala ku FAQ kuti ayankhe mafunso awo popanda kulemba mayankho mobwerezabwereza.

Malingaliro omaliza: Katswiri wa zamalonda amakhala ndi ntchito yovuta yobwera ndi malingaliro atsopano ndi zatsopano zokhudzana ndi chinthu. Amagwira ntchito mopanikizika kwambiri chifukwa amakhala ndi zochita zambiri ndipo amakhala ndi nthawi yochepa. Ngati mukufuna kupangitsa moyo kukhala wosavuta kwa gulu lazamalonda, muyenera kuwapatsa chidziwitso chokhudza zomwe zachitika posachedwa pakampani. Maulaliki ojambulidwa, ma webinars ndi ma podcasts ndi abwino kwa izi, koma sakhala ndi nthawi yokhala ndi kumvetsera zojambulidwa zonse ndikuyesera kupeza mfundo zofunika kwambiri komanso mawu osangalatsa omwe angawathandize pazogulitsa zawo. Polemba mafayilo amawu, gulu lotsatsa lidzakhala lopanda kulemedwa, lochita bwino kwambiri ndipo lidzakhala ndi mwayi wokhazikika kwambiri pakungopanga luso. Ngati atha kukonzanso zojambulidwa mwanjira yatsopano ndikuzipatsa moyo watsopano, azitha kufikira owerenga omwe mwina sanazipeze.

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