How Auto Transcriptions Can Help In Different Professions

Transcriptions and different professions

Transcriptions are one of the low-key buzzwords when it comes to modern means of communication, and they are increasingly used in many different fields and industries. The reason behind this unstoppable rise of transcription services is that today we are recording more data than ever. All kind of content is being created every day, and transcriptions are one of the most useful additions to any kind of video or audio recordings.  In this article we will talk about some professions which often use transcriptions to optimize their workflow and enhance their productivity overall. We will also describe the different modalities of transcription services, and the key differences when it comes to choosing either machine transcription or hiring a professional human transcriber for this task.

Video marketing

Videos are very popular in the vast world of marketing. We could even say that due to increasingly visual nature of today’s online marketing they are of primary importance. Videos attract more traffic than almost any other type of content, and they are a very effective promotion tool. But still, video marketing seems to be somewhat chaotic at times. In order to maximize the marketing effect of any particular promotional video, sometimes it is important to make one extra step towards increasing accessibility and audience outreach.  Captions of videos are one possibility to take a step in this direction. Basically, having closed captions in the video means that everything that has been said in the video can be read as well in the captions. This makes it easier to translate the video, and also provides additional benefits, like increasing the online visibility of video content in regards to search crawlers of Google and other large search engines. This is called Search Engine Optimization, and it ensures that your content will be more visible when a user enters certain keywords in the search engines. If your content has those keywords in the transcription that is provided alongside the video, you will be much more prominent in the search results. Video alone does not ensure visibility, because the crawlers cannot search video files for keywords. They have to be in a written form somewhere on your website, organized in a logical and readable form. Therefore, transcriptions are a key tool to seed your webpage with various keywords that can then easily be found by search engines, ensuring your visibility and consequently revenue. It is also important to note, when it comes to captioning, that making a transcription of the video is basically the first and most crucial step.

Medical transcription

Medical transcription has been around for years, due to the very delicate nature of medical work, where actual human lives rely on accurate and reliable exchange of medical data. This means that the video or audio conversations between the doctor and the patient or between doctors are often transcribed or converted into text files. Medical transcription is very important for many reasons, and plays a key role in ensuring reliable line of communication between doctors, patients and other doctors. Transcription is crucial because it creates data for medical research. In this manner it contributes to the efficiency of any kind of medical treatment, streamlining the entire process and creating data for archiving and future reference.

Market research

The usual goals of market research are to predict how the product that will be launched on the market soon can be promoted successfully and how will the consumers react to the product. Market research investigates what can be done to improve the launch of the product. It aims to make the marketing campaign more effective, and it also serves to scout out any possible competition. Market research is a complex task, many problems need to be tackled and it is not an easy job overall. It relies on obtaining quality data about any possible costumers, and this is a delicate process of statistical surveying and individual or group interviews. Market researchers have to conduct many interviews to be able to draw conclusions from research. The end result of any serious market research is usually hours and hours of audio and video recordings. Those aren’t very practical to analyze and compare, so market researchers usually transcribe those recordings to get the results in a written format. This way the data can also be shared easily, and it is way easier to make statistical projections from a written format because it enables the use of various tools for text analysis.

Webinars

Since the pandemic has changed our regular lives in so many ways, webinars have become more popular than ever. Transcripts of webinars are extremely important. This is a great way to show your audience that you take them seriously and that you are willing to go the extra step to make your content and ideas more accessible and available. Your audience will be thrilled to see that they got the transcript of the whole webinar and that they are able to refer to it later on. This makes it easier for the webinar host to spread information and share them. Thus, your reputation will grow, and with it the number of your regular viewers, readers, followers and subscribers.

Insurance transcription

It does not matter if we are talking about a particular type of insurance, be it property, life, auto or medical insurance, in each case an insurance policy plays a very important role. Insurance policies protects businesses or people from risks, losses or potential damages by offering them compensation when something unforeseen happens. Insurance claims need to be investigated thoroughly, and as you can imagine this is very tedious. Transcriptions have become a commonplace in this line of work because they are very useful, they can make the record maintenance simpler and the insurance claims verification becomes faster while the quality stays the same. Transcription is used in insurance businesses to when it comes to recordings of telephone conversations, witness interviews, meetings. All of this is important when it comes to verifying insurance claims, and transcription provide security, reliability, reference points and can be easily archived.

Education

In the field of education transcription has also risen to the top. Teachers, professors and tutors often (sometimes against their will, due to various Corona restrictions that are increasingly put in place) upload their lectures and students find it very convenient when they cannot just listen to the lecture, but also have the option to read the transcript. In this way they can go through the materials a few times later on and clear out any potential misunderstandings or better examine things that were not crystal clear the first time around. This is why teachers rely on transcripts more and more and it has become a common tool in the educational field.

What can Gglot do for you?

When it comes to providers of transcription services, we will mention just one name, and that is our company called Gglot. Our job and life mission is to transcribe video and audio files to text in the best possible manner, for an affordable price. Your transcription will be handled by our team of skilled transcription professionals with years and years of experience.  When the transcription is done you can easily edit it if necessary. Our website is very intuitive and you don’t need to have any advanced IT skills to find your way around. Just send us your files and we will do the job for you. We offer a fair price for transcriptions, fast turnaround and accuracy. If you entrust us with the important task of providing transcriptions to your video or audio content, you can be sure that you made the best possible choice, and that a team of top-notch professionals is working on this task, employing latest technology that streamlines the entire procedure, and ensures that the end results is a transcription of at least 99% precision rate. When you want to play it safe and quality is the most important factor, Gglot is the best possible choice, so there is no need to mention anything else.

Conclusion

Transcriptions are getting more and more used in the business world today since they make many processes easier, less complicated and faster while not compromising the quality of the work. They are used in many fields in order to provide more reliability, precision, reference points, they are easy to organize and archive. With transcription, your content becomes more accessible and visible by search engine crawlers, you increase your possible audience outreach and are making a statement that you are taking your content creating seriously by making it easier to use and more accessible to everyone. There are many more benefits that transcriptions bring, and not a single drawback. You just have to take that one extra step in the right direction in order to ensure maximum visibility and internet prominence of your valuable content.

Gglot is your best choice when it comes to reliable transcription service provider. Chose us and make your working day more productive and effective with our transcriptions.