5 Reasons to Make Your Podcast Searchable Using Transcriptions

Transcriptions for searchable podcasts

Have you ever found yourself in that peculiar situation where you are searching for a particular podcast episode by writing a quote from that podcast in Google? You are trying to remember bits of pieces of the episode, you entered various phrases you remembered, but you are still not able to find what you were looking for. This probably got on your nerves, but soon you made peace with it and did something else instead of listening to that podcast. There is always something else to watch or listen to.

Well, the truth is that this small tragedy could have been avoided if that podcast was transcribed, you could easily find it through any search engine. This is just one of numerous advantages of transcribing your podcast. When you add transcription to your audio or video content, your podcast becomes more accessible and therefore you will have a larger audience. Through one simple extra step, you are radically increasing your online visibility and enabling more people to find your valuable content.

Google and all the other search engines still cannot crawl the web for audio content, so it is up to podcasters to make their podcast searchable by transcribing it. There is no need to spend a lot of time and patience by transcribing it yourself, there are a myriad of high-quality transcription service providers that can help you out. We live in a day and age where any kind of transcription can easily be acquired, and your podcast will profit a lot out of it. Besides from doing miracles for your SEO and making your podcast more accessible, transcriptions also make sure that your content is going to be shared more. There are also other benefits from transcribing your podcast and a more detailed analysis is coming below. Continue reading!

1. SEO, podcasts and transcriptions

Your podcast is probably hosted on a website. It has a name, your name or the name of your company is also probably mentioned. You gain your audience in different ways. You will gain listeners because someone recommended you or left good reviews. But there is always an element of surprise when any kind of internet content is involved, some people would maybe google important words or phrases which are connected to your podcast, but still they will not find your podcast because you only offer audio files which aren’t relevant to Google when it comes to crawling. Google just can’t pick up your podcast based on audio only. In this case a transcription would help a lot to boost your SEO and Google ranking, which automatically means more listeners, and this means more revenue.

2. Accessibility of your podcast

When it comes to accessibility, it is important to state the facts. Around 20% of adult Americans have some sort of hearing problem. If you aren’t offering a transcription for your podcast, all those potential listeners wouldn’t get a chance to hear what you have to say. You are excluding those people from the chance to be your audience; you are isolating yourself from your potential fans or followers.

So, it is important to offer different possibilities to consume your podcast. Even if your listeners don’t have any sort of hearing impairment, maybe they would prefer to consume some of your podcast episodes differently. Maybe they are commuting to work in public transportation, or waiting in a que and forgot their headset. Give them the chance to read your podcast. This might give you an advantage over your competition.

3. More shares on social media

In this day and age when there is so much content all around, any kind of potential audience wants things to be simple, easy, practical, convenient and easy to use, and one of the most convenient features you can add to your content is transcription. Maybe you said something really smart and memorable in your latest podcast episode and someone wants to quote your witty remark on their social media. This is a great way to promote your podcast. But first you need to make sure that this is going to be easy for them.

Most viewers or listeners, except for some die-hard fans, will not have the patience to write down a longer quote themselves. Also, in case they quote you, they might make some kind of mistake in their quote, something you didn’t say that way. Nuances matter when it comes to quoting, one small mistake can alter the whole meaning of your quote, and you can be misrepresented, and all kind of inconvenient problems can occur.

Another possibility is also likely, someone might take your idea, but without citing you, so that no one actually knows that it was your idea in the first place. Often this will happen without any mean intentions, since we are constantly bombarded with new information, so it is sometimes quite difficult to keep track of where we got a specific information from. 

So, in order to make the job easy for everyone, it would be wise to provide a precise transcription of your content, and that way anyone who wants to quote you does not have to invest a lot of effort to disseminate your witty remarks into every corner of the internet. All they need to do is to find the transcription that you so kindly provided for them, and copy-paste it to their social media. Also, with transcripts you can be sure that you will be quoted with your exact words so that no misquotes occur and that it is more probably that you will get cited as the source. Transcribe your podcast and reap the many benefits that they provide.

4. Establish leadership

If you are doing any kind of podcast, a good idea would be to work on your image, and present yourself in the best possible light, as a leading authority in your field of interest. This helps in developing trust and your audience will know that they will listen to an episode on a particular subject, brought to them by a qualified internet expert, and they can expect that by the end of the episode they will learn something new and interesting. Remember, appearances manner, there is no need to misrepresent yourself on account of not having exactly the specific qualifications, what is important to play the role to the maximum of your capabilities, and enable other people to see your true worth by the means of interesting content and great presentation. Always aim for the best.  

If you decide to transcribe each episode of your podcast, maybe some other professionals or leaders in the same field will easily bump into your podcast (remember what we said about transcriptions and searchability). Maybe they will want to share something you said on their network, reference you or recommend your podcast to other professionals from your field. This is what we mean when we say positioning yourself as a leader in your field.

5. Reuse your content

If you transcribe a podcast, you can use this transcript to create new content. If, for example, you are running a blog, you could use quotes or extracts of your podcast and implement them to your blog. This will do wonders for the quantity of your blog content, without too much effort, just remember to use the most memorable and exciting parts. Think of your blog as presenting the best of the best in regards to your overall internet content production. You can quote some interesting phrases from your podcast on tweeter and promote your podcast this way. If you already put many hours of work into creating high quality content, why not make the best out of it. Repurposing content on many different social networks is not just an option, it is almost a demand if you really serious about promoting your stuff and giving access to it to as many people as possible. All it takes is a little patience, obtaining a good transcript and attaching it to your audio or video content. Small steps like these are crucial in the long run, every click matters, and you will see for yourself when those ratings, number of viewers and your income start to skyrocket.

Recap

Creating a podcast is the beginning, but you also need to know how to promote it so you will get a wider, satisfied group of listeners or even fans.

Try transcriptions as a way to promote your work. Gglot is a great transcription service provider. We deliver accurate transcriptions of your audio files in a short time frame and for a fair price.

Remember, transcriptions will make your podcast searchable on Google, more accessible and it will help make the most out of your content. On top of that, it might even make you an often-quoted leader in your field.

So, what are you waiting for? Request your podcast transcription easily through our website. Just upload your audio or video content, choose the format, and wait for the miracle of transcription to happen, you will be surprised what can come out of this small step for your audio or video content, but a great leap for your internet visibility.