Everyone who has attempted to create some kind of content to published online, be it video, blog or a podcast, knows how time consuming that can sometimes be. With all that time and effort going into the creation of this content, it would be a shame if this valuable content is not repurposed and disseminated further. No, adding a couple of links to social media accounts is simply not enough.
Everyone can post links to social media, it is easy, but it can be quite monotonous and boring. If you are very busy and your schedule is always full, it is important to maximize every bit of that precious new content in order to save that valuable time and effort. In this article we will try to show you how you can, without too much effort, repurpose any podcast or video content into many little content pieces, and spread out your ideas far and wide. So, let’s go to work.
Forget about just posting some links somewhere! You can create a far bigger impact with your podcasts and video content by taking the effort to repurpose them into the following 11 content forms. There are no limits to your creativity, if you have the proper tools and info.
Let’s start with the basics. You should definitely make a good, precise transcript of everything that has been said in your video or podcast stream, this is one of the most basic, easy and efficient ways in which your content can be repurposed. No, you do not have to do this all by yourself, that would be quite time consuming and nerve wrecking. You can have at your disposal, just a few clicks away, services of transcription that are quick, affordable and precise. You cannot go wrong with proven and popular service like Gglot. Just send your stuff and you will get back the finished transcript which you can then publish on your blog, or on your website, or you can even post as a guest on some other site. It is simple and easy, and it will provide you with much more coverage and SEO visibility.
2. Creating Clips and Mashups
Imagine a typical morning situation. You wake up, shower, dress for work, make yourself a cup of coffee and tea, maybe have light breakfast, you check your emails and what is new on Facebook or YouTube, and you encounter some funny little video, one of those that last from 30 seconds to 2 minutes, and you start giggling or even laughing out loud, and you forget for a moment that a long commute to work still awaits you. Never mind, you will get through it. Now, look at this from the perspective of the content creator. You can cut out and edit the most exciting, hilarious, funny parts of your own videos or podcast streams, you can turn them into smaller clips or even mashups, this is a proven and efficient way to repurpose your content, and a great method to create more interest for your longer contents. In any case, content that is helpful or makes people laugh is always interesting and should be emphasized. And also, always add titles to your clips or mashups.
3. Creating Memes
Do you ever wonder why memes are so popular? They seem to be everywhere, on Facebook, Reddit, 9gag. People like these short bits of fun because they are rememberable and very easy to share on any social network. You can also try making your own meme, it is really not complicated. Memes can be easily created through various meme generators, or by software like Canva or Photoshop. You can create your personal meme by using Bitmoji, and can get your own cartoon avatar, which you can use a profile picture on various networks. No need to be serious all the time.
4. Writing Spinoff Articles
You probably encountered this situation in your video or podcast, especially in longer ones. You delved on your main theme, but you also spent a lot of time on a subject that somehow came up as a digression. You are now sorry that you did not have enough time to dig deeper into that side topic, you feel that it deserves more expounding and explanation. No need to worry, you can make a spinoff article, or a smaller, quickie podcast or a video, which you can then add to your original piece. This is good for your reputation as an expert that leaves no stone unturned. You can publish these spinoffs on your main site, your social networks, or you can add them somewhere else as a guest post.
5. Providing Case Studies
Most people, when they hear the term “case studies”, think that this is some kind of expert article that only scientist can discern. That is simply not the truth, anyone can make use of case studies, and if you present them in a clear and readable manner, people will love them because they seem trustworthy and well explained. The important thing here is to present a specific story from beginning to the end, and supplement it with useful and realistic solutions to specific problems. The point of case study is to help people achieve their personal goals. Make sure to use a lot of graphic components and visuals and take extra steps to assure that the style of writing is easy to comprehend. No need to go overboard with obscure jargon. When you have a good and useful case study, it is a good idea to repurpose it as an infographic.
6. Offering Free Downloads
Most marketing experts would agree that their email list is one of the most useful tools of the trade. One good way to expand your email list is to provide free stuff. Most people will provide you with their email address, if you offer something of value in return. You can, for example, convert the highlights of your videos or podcasts, their main points, into content that is free to download, you kind of wrap them up as a gift, a marketing magnet. You don’t have to offer these free downloads only to new subscribers, you can also give a nice email gift to your loyal current subscribers.
7. Building Infographics
Good infographics are loved by many people. It is easy to see why, they are a great method of condensing the content of a podcast or a video into the most important points. This enables quick retention of information and additionally motivates the viewer to click through the content, and start watching or listening the show you produced. Creating infographics can be fun, and it can be used to repurpose your show into content that can be easily shared. You can post them everywhere, your blog post can be upgraded with a useful infographic, you can email them to your contacts, they are great for sharing on your social media channels.
8. Hosting Online Live Q&A Sessions
If you recently made a great podcast with lively discussion, or created an awesome video, you can continue to surf the wave of popularity by creating a follow up, you can for example host a live Q&A session Twitter, YouTube or Facebook a few days after the airing of the original show. This is an excellent method to keep the attention of your viewers or listeners and to entice further discussion. You can gain useful feedback, tips and insights on many aspects of your show, on things to improve, ideas for future themes, topics and guests.
9. Republishing content to Sites Like LinkedIn, Medium and Reddit
Networking is everything in the world of digital content. You can always raise the number of your views and subscriptions by taking that extra step by republishing your content, be it videos, podcasts, infographics, case studies or transcripts, whatever your created and want to disseminate further. You should aim to republish your content on important sites like LinkedIn, Medium or Reddit. You can rework and rewrite your content and present it as new piece. There is also an option to republish the same, identical copy through the use of specialized migration and import tools, which assures that that your content will not be dismissed as a duplicate by the search engines. When republishing any kind of content, it is a good practice to change the title and the introduction.
10. Writing Guest Posts
Another great way to expand the scope of your audience is to start writing guest posts for specific websites that are highly regarded on their own and somehow tied to themes and topics you cover. If you post your video or podcast on these acclaimed websites, this will help to solidify your authority as an expert on a specific topic. This is also useful because it creates backlinks, which are crucial for the improvement of SEO rankings, and it also helps with gaining more viewers and followers.
11. Sending Email Series
This is one of the essential email marketing strategies. For each video or podcast that you plan to create, you should also make the effort to advertise it properly by creating the so-called email series. Your first email in the series should serve as kind of intro, the announcement for the podcast or video. The second email serves to give more info on the date and platform on which your upcoming Q&A session will take place. The third emails should include a kind of gift, a free download of the episode for your loyal followers. The fourth and fifth emails are there to provide additional info, for example links to spinoff posts, the transcription of the episode, or the links from the guest post. You can also add various funny stuff, like memes, clips and infographics.
We hope we have convinced you by now that your great video or podcasts deserves more than a couple of links to promote it. The key word her is repurposing. You can repurpose your great content into multiple forms and benefit greatly from increased promotion. So, if you want to reach a larger audience, boost your expert authority and SEO ratings, save a lot of time and gain many new followers, repurposing is the way to go.