How to Convert Transcripts into Data Visualizations

When it comes to not only marketing, but also journalism and various research, it is key to have the right data in order to make the right decisions and lead successful campaigns. There are different methods that can be used in order to create important marketing tools. One of the crucial tools is the so-called data visualization. This tool makes it possible to take, for example, transcripts and make marketing tools out of them. But let us first define data visualization and see how it works.

Why is data visualization used in marketing so much?

A short introduction to word clouds

A word cloud is also often called a tag cloud or wordle or weighted list. It is basically a kind of novel approach to the visual representation of the data that is in its original form a text. Word clouds are usually used for visual depiction of metadata that comes from keywords, such as tags of various websites. It is also often used for visualization of free forms of text. Tags can be anything, but most often they are in the form of single words. Word clouds work by shoving the relative importance of each such tag by different font size or the color of the font. One of the best advantages of word cloud format is its usefulness when it comes to fast perception of terms in cloud, which enables quick determination of the relative prominence of each individual term. If the term is bigger, it means that it carries more weight in regards to its significance and importance.  These terms can also be used as a kind of navigation aid for websites, and in this case the terms are usually hyperlinked, which means that they are used as items that are linked, associated with the tag itself.

 

Tag clouds have recently gained a lot of popularity when it comes to search engine optimization. They are also very useful as tool for better navigation of the content of webpages.  When used efficiently on a web page, they can help connect the resources of that website, which is very useful for better online visibility and improved search engine rank.

Advanced visualization tools