Malangizo a 10 pa Momwe Mungamangire Kuyambitsa kwa SaaS ndikukhala #1 pamawu Otsika Otsika

Pamene tidayambitsa GGLOT pakati pa mliri woipitsitsa kwambiri m'zaka 100 zapitazi, yotchedwa COVID-19, tidaganiza kuti tiyipange, ndipo mwachiyembekezo, tikhala ndi wogwiritsa ntchito kapena awiri m'masabata angapo otsatira. Kukonzekera koyamba ndi ntchito yotopetsa, yotopetsa. Mumapanga mapulogalamu. Yambitsani tsamba. Khazikitsani zotsatsa zapaintaneti ndikuyembekeza kuti mtengo pakudina kulikonse ungakhale wotsika mokwanira kotero mutha kukopa wogwiritsa ntchito m'modzi yemwe amalipidwa. Makamaka, titawotcha kale kuyesera kukhazikitsa Ackuna.com - nsanja yomasulira mafoni popanda anthu. Sizinachite bwino ndipo tasiya kuzithandizira.

Chenjezo lomwelo latitsatira nthawi imeneyo. Mkhalidwe woipa wachuma. US pakutseka, owononga akuwononga malo am'mbiri ndikulengeza ma republic a Seattle Autonomous, koma timayesetsa kukhalabe oganiza bwino ndikupanga china chake chatanthauzo pamtima wa mliri - New York City. Cholinga chinali chophweka - kukhazikitsa ndi kubweretsa kasitomala mmodzi wolipira. Ndichoncho. Palibe wamkulu woyenda. Makasitomala amodzi olipidwa. Mmodzi yekha kuti atsimikizire lingalirolo. Limenelo linali dongosolo.

Nkhani yayitali. Takhazikitsa zoyambira zatsopano muakaunti ya milungu iwiri! Sindikudziwa chifukwa chake zinali zofulumira komanso zosavuta. Chimodzi mwazifukwa chinali Ackuna yolephera, yomwe inali kale ndi dashboard yopangidwa ndi makadi a ngongole ndi ma graph. Zomwe tidayenera kuchita ndikukhazikitsa tsamba latsopano lofikira, kudzaza ndi zomwe zili ndikusintha pang'ono dashboard. M'malo mwake, tsatirani ndondomeko ya copy paste. Ndinamva ngati kuphika keke ina kuchokera ku mtanda womwewo. Zimenezo zinali zachangu komanso zosavuta.

Takhazikitsa zoyambira Lachisanu, Marichi 13, 2020 ndipo ndalemba za izi pano . Ndidachoka kuntchito, ndikujambula kanemayo, ndidalankhula za mliriwu ndipo ndidakhala ndi chiyembekezo kuti zomwe ndamanga zithandiza. Zomwezo zomwe wamalonda aliyense amamva, sichoncho? Komabe, pofika nthawi yomwe ndimabwerera kuntchito Lolemba, ndawona kuti ogwiritsa ntchito atsopano angapo alembetsa ndipo munthu m'modzi waika ndalama zolipirira! Zinathandiza! Uwu! Ndinali wokondwa kwambiri chifukwa wogwiritsa ntchito adatha kudziwa njira yolembera, kukweza fayilo kuti alembetse ndikulipira. Zonse zinayenda bwino! Sindinalandire ngakhale dandaulo la khalidwe loipa kapena ziopsezo zina kuchokera kwa iye. Kunali kugulitsa koyera. Wogwiritsa ntchitoyo adawoneka wokhutira. Ndinakhutitsidwa nanenso !!!

Kodi chokumana nacho chimenechi chandiphunzitsa chiyani?

Ngati munalephera kamodzi, musaope kuyesa zina. Makamaka, mukakhala kale ndi ma templates kuchokera kumapulojekiti am'mbuyomu. Ingojambulani ndi kumata masanjidwe omwe alipo, onjezani zatsopano ndikuyesera kugulitsanso malonda atsopano kwa omvera anu atsopano. Ikhoza kugwira ntchito bwino kwambiri. Simudziwa mpaka mutayesa.

Langizo #1 - Pangani zinthu zosavuta.

Yang'anani pa zomwe simuyenera kuphatikiza m'malo mwake zomwe zikuphatikiza. Zothandiza kwambiri sizabwino. Khalani osavuta. Ngati mukufuna kuti ogwiritsa ntchito adziwe momwe angagwiritsire ntchito malonda anu a SaaS, musapangitse kuti zikhale zovuta. Zogulitsa zambiri za SaaS zimalephera chifukwa zimafunikira PhD pakuphunzira zazinthu kuti mumvetsetse momwe mungagwiritsire ntchito. Mwachitsanzo, SalesForce. Yesani kuphunzira momwe mungagwiritsire ntchito CRM pagulu lanu osapenga!

Langizo #2 - Pangani mapulani atatu olembetsa ndikulola ogwiritsa ntchito kusankha.

Anthu amakonda kukhala ndi zosankha. Koma ngati sakudziwa kuti ndi pulani yabwino iti, amasankha pakati. Mu psychology zochitika izi zimatchedwa psychology of choice . Zosankha zambiri zimabweretsa zosankha zochepa. Zosankha zitatu ndizabwino kwambiri ndipo ogwiritsa ntchito angagwere penapake pakati, makamaka ngati mutasankha izi: "Otchuka Kwambiri!"

Langizo #3 - Pangani dongosolo laulere.

Anthu akakupezani pa intaneti, sangalembetse ndikulipira. M'malo mwake, aliyense angakonde kuyesa madzi. Yang'anani malonda anu kwaulere, agwiritse ntchito nthawi yawo ndi khama pophunzira ndipo pokhapo kuvomereza kulipira. Ndondomeko yaulere imathetsa kukayikira. Ndondomeko yaulere imapangitsa kukhala kosavuta kuyesa. Iwo alibe kanthu kutaya ndipo mudzaona kuwonjezeka kwa kutembenuka mitengo.

Langizo #4 - Tsatani zosintha kuyambira tsiku loyamba.

Mukayambitsa kutsatsa kwamtundu uliwonse, muyenera kukhazikitsa kutsatira kutembenuka. Ndidagwiritsa ntchito Zotsatsa za Google ndipo njira yanga yotsatirira kutembenuka inali yolembetsa. Sindinkasamala kaya amalipira chinachake kapena ayi. Ndinkangosamala ngati analembetsa kapena ayi. Malipiro ndi nkhani ina. Ndi nkhani ngati wogwiritsa akukhulupirira tsamba lanu. Kulembetsa kwenikweni ndikofunikira kwambiri. Zimathandiza kudziwa kuti ndi mawu ati omwe amatsogolera alendo oyenerera. Mutha kuwonjezera mabizinesi pamawu oyenera ndikuchepetsa kuyitanitsa mawu osakira omwe amawononga ndalama ndikubweretsa ziro zolembetsa.

Langizo #5 - Osalipira kwambiri.

Simungapambane kasitomala ndi mitengo yokwera. Sam Walton yemwe adayambitsa Walmart adadziwa izi ndipo adagonjetsa mpikisano aliyense yemwe adayesa kumutsutsa pamalonda ogulitsa. Jeff Bezos adatenganso notch. Malo ake ogulitsira pa intaneti adatsogola kwambiri pamitengo pomwe idatulutsa Barns ndi Noble, kenako ogulitsa ena m'malo ena. Mtengo umagwira ntchito bwino kwambiri. Kotero, lingaliro ndiloti musamalipitse kwambiri.

Koma bwanji za malire a phindu? Kodi mungapikisane bwanji ndikukhalabe zosungunulira ndikukweza mtengo pakudina kulikonse? Ndilo funso lalikulu. Yambitsaninso bizinesi yanu kuchokera kumalingaliro otsika mtengo. Phunzirani ndege zotsika mtengo monga Ryan Air ndi JetBlue. Onani zomwe zimawapangitsa kukhala apadera komanso ogwira mtima munjira yawo yotsatsa. Amasunga ndalama pazinthu zosafunikira. Amayika ndalama muukadaulo kuti asunge zopingazo kukhala zokha. Choncho, ndalamazo zimakhala zazikulu. Ngakhale Walmart mwiniwake anali mtsogoleri wogwiritsa ntchito ukadaulo kuseri kwa makina ake opangira ndalama komanso zinthu zakale zaka makumi asanu ndi atatu. Mofulumira kuposa mpikisano wina aliyense iwo akhazikitsa ma seva apakati ndi mauthenga pakati pa masitolo kuti agawire katundu molingana ndi moyenera.

Langizo #6 - Gwiritsani ntchito WordPress ngati injini yanu yachitsanzo.

Ndine wokonda kwambiri WordPress kuyambira 2008 pomwe idawonekera koyamba pa intaneti. Ndi nsanja yolembera mabulogu opangidwa kuti alowe m'malo mwa Blogger ndi zida zopikisana. Zinapambana bwino, koma pamapeto pake, WP idasandulika kukhala chida champhamvu cha SaaS chomwe chimafulumizitsa kukhazikitsidwa kwa malonda ndikulola kuti webusayiti iwonetsedwe mwachangu. Ndi mitu yambiri ndi mapulagini oti musankhe, mutha kukhazikitsa tsamba latsopano mwachangu, kuwonjezera mafomu olumikizirana, ndipo chofunikira kwambiri, mapulagini omwe amakulitsa liwiro la tsamba lanu komanso magwiridwe antchito azilankhulo zambiri.

Langizo #7 - Wonjezerani padziko lonse lapansi kuyambira tsiku loyamba.

Palibe chifukwa chodikirira nthawi ikakwana. Sizidzakhala. Ndi mitengo yolipirira yomwe imakwera nthawi zonse, komanso opikisana nawo ambiri omwe akuyesera kuyitanitsa mawu osakira omwewo pa Google, mudzapeza kuti muli mumkuntho wamadzi am'madzi. Mtengo wotembenuka ndi wokwera kwambiri mwa zakuthambo. Ndiye, bwanji mudikire ndikuyembekeza kuti mitengo ku US idzatsika?

We used our own SaaS website translation technology ConveyThis to expand GGLOT into ten languages: English, Spanish, French, German, Russian, Dutch, Danish, Korean, Chinese, and Japanese. We downloaded and used our own WordPress translation plugin which expanded the website into new sub-folders: /sp, /de, /fr, /nl and so on. It’s great for SEO and organic traffic. You don’t want to rely on paid Google ads the whole life. You also want to invest into content marketing and attract quality organic search engine traffic. Our technology allows just that. So, the best time to start with it is now. Organic traffic takes long time to build. You may not even survive till the traffic will start pouring to your website. So, do it on day one like Jeff Bezos says.

Langizo #8 - Osayimilira ndi zomasulira zokha.

Lembani akatswiri a zinenero! Kwa ife, kuyanjana kwakukulu ndi zinthu zathu kumachitika mkati mwamasamba a dashboard. Ndi zamkati ndipo zimafunikira kumasulira kolondola m'zilankhulo zakunja kuti awonetsetse kuti ogwiritsa ntchito amazigwiritsa ntchito komanso osaseka. Zomasulira zamakina zitha kumveka zoseketsa kwambiri ndikupangitsa tsamba lanu kuwoneka lopanda ntchito. Chinthu chotsiriza chimene mukufuna kuchita ndi aganyali ndalama zonse mu analipira malonda ndi mapeto a fanulo ndi owerenga ulesi pamene akukumana zoipa anamasulira masamba mankhwala. Otembenuka mtimawo akanavutika! Tinathetsa vutoli potumiza zomasulira zamakina kuti ziwerengedwe mwaukatswiri ndi omasulira achi Spanish, French, German, Dutch, Danish, Japanese, Chinese and Korean. Zinatitengera ife kuyesetsa pang'ono ndikuwononga ndalama pang'ono, koma kumapeto kwa ulendowu, zinathandizira kuonjezera kutembenuka ndikuonetsetsa kuti alendo akunja atha kuyanjana bwino ndi webusaiti yathu. ConveyThis imapereka njira yowerengera mwaukadaulo mwa njira!

Langizo #9 - Wonjezerani Zotsatsa za Google muzilankhulo zakunja.

Mukadzuka ndikupita kugawo la Chingerezi ndikumva kuti zotsatsa zimabweretsa anthu ambiri, yesani kukulitsa zilankhulo zina. Kwa ife, dziko loyamba limene tinapitako linali Germany. Tinawona kuti mpikisano unali wotsika pamenepo, koma mphamvu yogwiritsira ntchito German inali yokwera kwambiri monga Amereka! Timawerengera zotsatsa zathu za Google ndi Google Translate, ndikutembenuza mawu osakira kukhala Chijeremani ndi Google Translate (palibe amene amalankhula Chijeremani pagulu lathu). Malangizo. Onani omwe akupikisana nawo aku Germany! Mwayi ndikuti abwera kale ndi nkhani zazikulu zotsatsa. Tengani malingaliro awo ndikutengera kuti mugwiritse ntchito. Mutha kupanga zotsatsa zabwinoko mwanjira imeneyi ndikusunga nthawi yamtengo wapatali poyesa kumveka ngati zenizeni. Kenako tidasamukira ku French ndipo tidapeza mtengo pakudina kocheperako. Nyanja yayamba kuyeretsedwa. Shark adasiyidwa ku US. Zikafika pakufutukula ku Russia, Asia ndi maiko olankhula Chisipanishi, kunali nyanja yabuluu kotheratu kumeneko. Zotsatsa zimawononga ndalama. Ndichoncho. Pennies. Ndinamva ngati ndi 2002 kachiwiri. Zodabwitsa, koma kumverera kosangalatsa. Ndi zomwe zimatengera kupita kunja. Invest in chinenero kumasulira ndi kuthawa wamagazi dziwe wanu sparring ndi.

Langizo #10 - Lolani kuti ikule

Chifukwa chake, miyezi itatu pambuyo pake, zolembetsa zenizeni sizinakweze kwambiri. Ogwiritsa ena adagula mapulani athu a Bizinesi ya $ 19 / mwezi, ena ngakhale $ 49 / mwezi mapulani a Pro. Koma ambiri aiwo adagwera muakaunti Zaulere monga momwe anthu ambiri amachitira ndi zotsatsa za Freemium. Izo sizikundivutitsa ine kwambiri. Ogwiritsa ntchito amasungitsa ntchito yathu ndikubweranso akafuna kutifuna. Ndi njira yabwino kwambiri yolipira monga momwe mumapita yokhala ndi kuyanjana kwamakasitomala otsika. Chisangalalo changa chachikulu ndikusowa kwa matikiti othandizira makasitomala. Zimasonyeza kuti tachita ntchito yathu bwino kuti tipangitse chinthu kukhala chosavuta kumva komanso chosavuta kuchigwiritsa ntchito. Izi zimathetsa mafunso aliwonse am'mbuyo ndi mtsogolo ndi makhazikitsidwe azinthu, makonda ndi ntchito yamakasitomala.

GGLOT yalembetsa anthu opitilira 2,000 m'miyezi itatu yoyambirira. Ambiri aiwo adachokera ku Google Ads ndi organic SEO chifukwa cha pulogalamu yowonjezera ya ConveyThis . Komabe, tikukopana ndi njira zina zotsatsa monga Facebook ndi LinkedIn. Ndani akudziwa, mwina padzakhala nyanja ya buluu pamapulatifomu otsatsa awa? Kodi ndani amene angapereke lingaliro pa izo? Tiyeni tiwone ndikuwunikanso m'miyezi itatu pomwe tidzalemba nkhani yatsopano yabulogu pakuyenda kwatsopano paulendo wathu wa SaaS!

Zikomo!