Inzira 6 Abamamaza ibicuruzwa bashobora gusubiramo amajwi & videwo ukoresheje inyandiko
Ongera usubiremo ibintu byanditse ukoresheje inyandiko-mvugo
Kwamamaza ntabwo buri gihe byerekeranye namagambo gusa. Amavidewo, podisi, imbuga za interineti, kwerekana byose nibikoresho byiza byo kwamamaza. Niba uri mubucuruzi bwo kwamamaza ushobora kuba usanzwe uzi neza ko ibintu byafashwe amajwi bishobora gusubirwamo byoroshye cyangwa bigakoreshwa mugukora ubundi buryo kandi murubwo buryo bikomeza kuba isoko yingenzi yo kwamamaza. Niba ufite inyandiko-mvugo y'ibicuruzwa byafashwe amajwi, bizoroha rwose kubisubiramo. Inyandiko za blog, inyandiko ku mbuga nkoranyambaga hamwe nibindi bice byanditse byamamaza byamamaza bishobora kuvamo biturutse ku nyandiko-mvugo. Mugusubiramo ibirimo, akazi katoroshye kamaze gukorwa kandi ntugomba gushyira imbaraga zawe mukurema ibintu bishya igihe cyose, ariko ukoresha byinshi mumirimo umaze gukora. Intego nyamukuru nugusangira ibirimo nabantu benshi bashoboka. Buri gihe ugomba kuzirikana ko abantu bafite imico itandukanye kandi bahitamo imiterere itandukanye. Na none, gusubiramo bizashimangira ubutumwa bwawe kugirango abakwumva babone kubyumva kenshi, bityo uzamura imyumvire yikimenyetso cyawe. Urashaka kugira ibintu byinshi no kongera traffic, ariko kandi ukabika umwanya? Komeza ukurikirane kandi usome ingingo yacu kubyerekeye gusubiramo ibyanditswe.
1. Ingingo za blog
Mu kiganiro cya blog urashobora kwerekana intego zitandukanye: urashobora gutangaza ibitekerezo bishya bitandukanye, kumenyesha abasomyi kubyerekeye inganda cyangwa kwerekana ibyo wagezeho. Reka turebe uko ibikoresho byanditse bishobora gukoreshwa nkibanze kuri blog.
Podcast yawe irimo kubona traffic nyinshi? Inzira nziza yo gusubiramo podcasts nukwandukura kimwe mubice, ukongeramo ibitekerezo bimwe, hanyuma ukabitangaza nkurubuga rwa blog. Niba wandukura ibibazo byabahanga cyangwa abayobozi, abanditsi bawe nabo barashobora gushyira mubikorwa byoroshye amagambo yatanzwe mubiganiro byabo.
Cyangwa reka dufate ibiganiro kurugero: mugihe utanga iminota 5, uwatanze ikiganiro avuga amagambo agera kuri 750 kandi iyo bigeze kuburebure, byakora ingingo nziza ya blog. Ibitekerezo byose birashobora kuba ishingiro ryinyandiko zabo bwite, kubera ko byoroshye guhinduka mubyanditswe bitatu. Abanditsi bagomba gusa guhindura urujya n'uruza rw'ingingo no koroshya kopi, kubera ko ijambo rivugwa atari ryiza ku nyandiko yanditse. Mugusoza, ni ngombwa kuvuga ko niba utangaje inyandiko ya blog ukurikije igice cya podcast cyangwa ikiganiro, ugomba gushyira mubikorwa umurongo winkomoko ya podcast kumpera yinyandiko ya blog.
2. Imeri
Kumenya kuvugana nabaguzi bawe muburyo bwiza bizabura rwose kugira ingaruka kumafaranga yinjira mubucuruzi. Uyu munsi, gukoresha itumanaho ryihariye igihe cyose bishoboka ni ngombwa byingenzi. Inzobere mu kwamamaza zikoresha imeri nkigikoresho cyo gutanga itumanaho nabakiriya gukoraho kugiti cye. Ariko guhimba izo imeri birashobora kuba ikibazo. Niba wandukuye ikiganiro cyangwa videwo yo kwamamaza, irashobora kuguha ibitekerezo bimwe byiterambere rishya muri sosiyete, bishobora gushimisha abakiriya. Rero, izo nyandiko-mvugo zirashobora kuba ikintu gikomeye kandi kenshi, cyane cyane iyo tuvuga amashusho yamamaza, ibice bimwe byibirimo byafashwe bishobora kwinjizwa muri imeri yamamaza.
3. Impapuro zera
Urupapuro rwera ni raporo cyangwa ubuyobozi bugamije kumenyesha abantu muri make ibijyanye ningingo igoye mu nganda kandi ikerekana ibitekerezo byamasosiyete kuriyi ngingo. Intego nyamukuru nuko abasomyi bumva ingingo. Nkuko mubibona, nigikoresho cyagaciro cyo kwamamaza. Mubisanzwe, isoko nziza yo kwandika impapuro yera irashobora kuba inyandiko mvugo yatanzwe ninzobere ikora muri sosiyete yawe. Urashobora gukoresha transcript kugirango ukore urucacagu rwimpapuro zera. Nubwo impapuro zera zitoroshye kwandika, zirashobora rwose kwishyura mugihe zerekanwe kubasomyi babikwiye, kuko usanga zisangiwe nabakozi bakorana, kuburyo mubisanzwe zigera kubantu benshi.
4. Imbuga nkoranyambaga
Ntitwibagirwe imbuga nkoranyambaga, kubera ko zifite uruhare runini mu kwamamaza. Nubwo udashobora kwandika igitabo kuri Facebook kandi ugomba kugarukira ku nyuguti 280 kuri Twitter, kwamamaza ukoresheje imbuga nkoranyambaga ni ngombwa. Hariho n'amagambo "ashaje" agenda gutya: „Ntabwo byabaye niba atari kurubuga rusange!". Abantu benshi muri iki gihe hari ukuntu bahari kwisi. Abashoramari bakeneye kugira interineti nabo niba bibona ko bigezweho kandi bashaka kugendana nibigenda. Ariko ntabwo buri gihe byoroshye gutekereza kubintu byiza, byiza. Mu kwamamaza ukoresheje imbuga nkoranyambaga, ugomba kubona amagambo magufi, yingirakamaro cyangwa adasanzwe yasangiwe byinshi. Birashoboka ko unyuze mubikorwa byinyandiko zerekana, videwo yo kwamamaza cyangwa ibiganiro mugushakisha amagambo meza ntabwo buri gihe aribwo buryo bwiza, kubera ko bizatwara igihe kandi ushobora kuba ufite kumva ko ushaka urushinge muri a nyakatsi. Turasaba ko itsinda ryanyu ryamamaza, mugihe unyuze mumyandikire yafashwe kugirango ugarure ibyo bikubiyemo kandi ushishikarizwe kwandika blog, ukomeze ufungure amagambo ashimishije ashobora gukoreshwa nka statuts kuri Instagram, Facebook, Tweeter cyangwa izindi mbuga nkoranyambaga. y'isosiyete. Ayo magambo ashobora kwandikwa mu nyandiko isangiwe hanyuma agatangazwa mugihe runaka nyuma.
Niba ushaka gutangaza amashusho yerekana amashusho kuri Instagram, urashobora gukoresha Porogaramu yubuntu nka Word Swag. Iyi ni porogaramu yorohereza abakoresha, itanga hafi 50 yubusa ushobora gukoresha mugushushanya amagambo yawe ashushanyije. Wahisemo ingano yinyandiko, ingaruka zitandukanye, kimwe nuburyo bwanditse. Iyo unyuzwe n'amagambo yawe, icyo ugomba gukora nukuzigama dosiye no kuyishyira kumurongo wimbuga rusange.
5. Infografiya
Abantu bakunda amashusho gusa! Niyo mpamvu mumyaka mike ishize, infografiya yazamutse mubyamamare. Infografiya ni amashusho nimbonerahamwe hamwe ninyandiko iha abasomyi ibisobanuro kubintu runaka mugukusanya amakuru menshi. Baza mumaso menshi kandi nigikoresho gikomeye cyo kwamamaza, kubera ko bakunda gusaranganywa byinshi binyuze mumibuga nkoranyambaga kubera uburanga bwabo. Infografics mubusanzwe ntabwo ifite imiterere ihamye, nibyiza niba ushaka gushyiramo ibiri muri webinar cyangwa podcast. Amashusho nuburyo bwingenzi bwibirimo kubucuruzi. Uzakenera gukora igenzura ryibanze ryingingo runaka. Akenshi inyandiko-mvugo ya podcast cyangwa urubuga kuri iyi ngingo yihariye irashobora kugufasha guhuza ibitekerezo kandi niba ufite umushinga mwiza hamwe nitsinda ryiza ryo kwamamaza, nyuma yo kungurana ibitekerezo uzashobora gukora infographic ishimishije. Niba udafite igishushanyo mbonera, urashobora gukoresha serivisi nka Piktochart cyangwa Visme, kubera ko zitanga inyandikorugero kubatari inzobere muri urwo rwego. Infographics ninzira nziza yo kuzamura ubucuruzi bwawe. Na none, ugiye no gutwara traffic kuri webinar yawe yafashwe cyangwa podcast yawe. Icyo ukeneye gukora nukureba neza ko ushiramo amakuru yinkomoko yumwimerere muri infografiya (ahari umurongo uhuza podcast cyangwa webinar).
6. Ibirimo
Niba ufite transcript ya webinar, igitekerezo cyiza cyaba ugushyira mubikorwa kurupapuro rwibibazo kurubuga rwawe bimwe mubibazo byabajijwe nabari bateranye mugihe cyurubuga. Ntuzakenera gushyira imbaraga nyinshi cyangwa umwanya muribi. Ni ngombwa kuvuga ko mbere yo gutangaza ibirimo, byaba byiza uwatanze ikiganiro agenzura ibisubizo ikindi gihe, kubera ko ibyo bizamuha amahirwe yo kuba arambuye kandi wenda akanategura neza ibisubizo bye. Mugihe wagura urupapuro rwibibazo, uba wikijije wowe ubwawe nigihe cyikipe yawe, kuko barashobora kuyobora abakiriya kubibazo kugirango basubize byuzuye kubibazo byabo utiriwe wandika ibisubizo inshuro nyinshi.
Ibitekerezo byanyuma: Inzobere mu kwamamaza zifite akazi katoroshye ko guhora tuzana ibitekerezo bishya nibirimo bishya kubyerekeye ibicuruzwa. Bakora mubitutu byinshi kuko bakunda gukora byinshi kandi babura umwanya. Niba ushaka koroshya ubuzima kubitsinda ryamamaza, ugomba kubaha amakuru kubyerekeye iterambere rishya muri sosiyete. Ibiganiro byafashwe amajwi, imbuga za interineti na podcaste nibyiza kubyo, ariko ntabwo byanze bikunze bafite umwanya wo kwicara no kumva amajwi yose hamwe no kugerageza kuvana ingingo zingenzi hamwe nibisobanuro bishimishije bishobora kubakorera kubicuruzwa byabo. Mu kwandukura dosiye zamajwi, itsinda ryamamaza rizaremerwa, rirusheho gukora neza kandi bazagira amahirwe yo kwibanda cyane kubikorwa byo guhanga. Niba bashobora gusubiramo byoroshye ibyanditswe muburyo bushya bakabiha ubuzima bushya, bazashobora kugera kubateze amatwi abasomyi bitabaye ibyo bashobora kuba batigeze babibona.
Rero, uzirikane ko inyandiko-mvugo izorohereza inshuro miriyoni gukora ibintu bishya bivuye mu makuru yanditse. Gusa ikintu uzakenera ni serivise nziza yo gutanga inyandiko. Gglot irashobora kuguha serivisi nziza yo kwandukura kubiciro byiza.