Focus Group Discussion and Data Transcription

If you are somehow connected with the marketing or market research sector, you probably already know what a focus group is. Maybe you even participated in one, as a part of a larger group interview. In simplest terms, a focus group is a particular type of group interview, in which a small number of people are interviewed, and in most cases the participants are demographically similar.

So, you have an audio or video file of a focus group discussion? Now, there are a few steps to follow:

 

In conclusion